As a retail marketer, it’s important that all of your programs work toward the common goal of driving conversions. And while traditional marketing efforts and brand-produced materials can drive value, taking a more modern approach and leveraging User Generated Content in your programs can be incredibly beneficial. In this presentation, we have identified the Top 12 Retail Marketing Campaigns that get consumers participating with your brand. Take a look!

1. TOP
Retail
Marketing
Campaigns

2. 2 Top 34 Digital Marketing Campaigns
As a retail marketer, it’s important that all of your
programs work toward the common goal of driving
conversions. And while traditional marketing efforts
and brand-produced materials can drive value, taking a
more modern approach and leveraging User Generated
Content in your programs can be incredibly beneficial.
Incorporating UGC into and alongside your current
programs helps to establish trust and credibility with
your consumers, and can also serve as a link from your
customers social shares, directly to the products they
are showcasing.
In this ebook, we have identified 12 of our favorite
marketing programs in Retail. These experiences range
from voting campaigns to countdown calendars, to
personalized galleries and everything in between—but
all share the common driver of getting consumers to
interact with your brand, and ultimately become loyal
customers. Interested? Read on below!
Great
Brands Need
Great UGC
Campaigns

3. 3 Top 34 Digital Marketing Campaigns
On average, Offerpop’s
retail customers
have seen:
10%increase in conversion with
UGC in purchase path
25%increase in net new
emails from UGC
26,500+
average campaign views
per month
5,400+
average UGC claims &
sign-ups

4. 4 Top 34 Digital Marketing Campaigns
1 “Very Merry” Countdown Calendar | Increase Time On Site
Bon-Ton
As the holidays approached, Bon-Ton was looking for a new way to
increase interaction with their consumers, while also guiding people
to relevant product pages. They approached this by launching a
custom countdown calendar leading up to the holidays. Every day
for 21 days, a new tile was revealed offering gift ideas for different
individuals within their target audience. So, whether consumers were
looking to buy for an “outdoor enthusiast” or a “beauty lover,” this
interactive gift guide had something for them all. Because different
ideas were revealed each day, Bon-Ton was able to keep consumers
coming back to the site to see what was revealed next.

5. 5 Top 34 Digital Marketing Campaigns
2 #MyFabKid Photo Contest | Inspire High Quality Content
FabKids.com
FabKids.com is all about celebrating fashionable children and the
parents who style them, but the content the brand was creating
just didn’t feel authentic enough. Which is why they decided to
launch a UGC campaign encouraging parents to share their own
images showcasing just how fabulous their children are while
wearing FabKids clothing. This campaign did a great job of being
extremely specific about the kind of content they were looking to
collect. This ultimately resulted in great UGC being submitted and
people spending valuable time with the FabKids brand.
3 UGC Gallery | Showcase Authentic Content
Hey Dude Shoes
Hey Dude Shoes has a huge amount of consumers who love their
products, but their brand-created photos struggled to accurately
portray that love. Which is why they launched a campaign asking
users to share photos of their Hey Dude style, and then displayed
it prominently on the front page of the Hey Dude website. This
way, consumers are presented with awesome photos from actual
customers, and are also inspired to submit photos of their own
to Hey Dude Shoes. This photo gallery is a great way to establish
trustworthiness with their consumers and also provides their
audience with some seriously relatable style inspiration.

6. 6 Top 34 Digital Marketing Campaigns
4 “Stars on Stripes” UGC Gallery and Carousel |
Generate On-Brand UGC
Hudson’s Bay
Hudson’s Bay did an excellent job of acquiring on-brand UGC
with this fun campaign. By placing “striped carpets” in various
locations across the city and asking consumers to snap a
picture of their feet while on these carpets, Hudson’s Bay
ended up with some killer content that perfectly aligns with
their overall marketing initiatives and the personality they want
their content to portray.
5 #MyIdealCurl Meme Generator | Co-Authored Content
Kerastase
Kerastase understands that no two hairstyles are exactly the
same. So to celebrate that, they launched this awesome meme
generator. In it, consumers can select one of several adjectives
to describe their “ideal curl” from a drop-down bar, and can then
upload their own photo to Kerastase’s gallery using the brand’s
meme overlay. This campaign is a great way to get consumers
interacting with and sharing with the brand, which ultimately leads
to increased product visibility!

7. 7 Top 34 Digital Marketing Campaigns
6
7 “Very Perry World” Lookbook | Increase Engagement
with New Products
Perry Ellis
In order to drive their social fans to their latest clothing
items, Perry Ellis artfully displayed their menswear line, and
featured an animated section directing users to “The Suit
Spot.” Additionally, Perry Ellis embedded a video of the brand’s
seasonal lookbook, and through a form at the bottom of the
page, fans were able to redeem a 20% off coupon. Campaigns
like these are ideal for encouraging visits to the site, increasing
social engagement, collecting consumer data, and ultimately
driving sales.
“What’s Your Spirit Animal” Quiz? | Use Consumer’s
Interests to Drive ECommerce
Lucky Brand Jeans
As a way to lead their customers to relevant products based on
their interests, Lucky Brand launched this interactive personality
quiz. Since people love to procrastinate by taking quizzes online
anyway, this campaign plays into people’s natural tendencies. After
answering just a few questions, users are able able to unlock their
results by providing Lucky Brand with a little information about
themselves which enables the brand’s future marketing efforts.

8. 8 Top 34 Digital Marketing Campaigns
8 “80s Prizes” Hashtag Giveaway | Generate Social Buzz
Radio Shack
In order to increase conversation surrounding their brand on
social media channels, Radio Shack tapped into consumer’s 80’s
nostalgia and inspired them to tweet about some amazing prizes.
Each prize had a corresponding hashtag, and users were asked to
share socially about whichever one appealed to them the most for
a chance to win. Campaigns like this are perfect for engaging your
audience while also increasing two-way conversions with your
brand on social media.
9 “Are You Thready?” UGC Gallery | Promote Foundation
While Engaging Consumers
White Stuff
Popular UK retail brand, White Stuff, encouraged their audience to get
crafty through this charitable campaign. The brand sought to promote
their foundation while playing into their audience’s interests. Local White
Stuff stores gave out fabric patches, and consumers were then asked
to craft it into something creative. After an individual’s masterpiece was
complete, they could share it on social media, and the brand would donate
5 pounds to their local store’s designated charity. This campaign played
into consumer’s emotions and social responsibility, while also providing
incentives such as the 50 pound White Stuff voucher prize which was given
to one lucky entrant at each storefront.

9. 9 Top 34 Digital Marketing Campaigns
10 #ScoutBags Carousel | Increase Brand Awareness
Through Customers
Scout Bags
As a smaller retail brand that was looking to spread awareness
by leveraging their existing customers, Scout Bags launched their
#ScoutBags campaign. Through this, UGC is being collected by
Scout Bags, and showcased in both a carousel on their homepage,
and in a content gallery. Both aspects of this campaign include
conversion units to encourage shopping while offering style
inspiration. The presentation of this experience also fits perfectly
with Scout Bag’s overall voice as a brand.
11 #WeWood UGC Gallery | Use UGC to Drive Conversions
We Wood
As a way to inspire shoppers as soon as they visit We Wood’s
site, this gallery includes consumer-produced content and
conversion units. The We Wood fan base shared photos of
their watches on social media in hopes of being featured on
the brand’s website homepage. By checking out how other
people style these watches, individuals can picture themselves
wearing them too. And shopping for these products is just a
few clicks away, since the conversion units are right on the side
of each individual image.

10. 10 Top 34 Digital Marketing Campaigns
#ImWearingRI Commerce Gallery | Drive Product Discovery
and Conversion
River Island
As a way to utilize consumer content to drive conversions, River Island
launched this custom experience. This gallery collects UGC from
#ImWearingRI on social media, and showcases the content right on the
brand’s website. In addition to that, once you click on a piece of UGC,
the conversion units on the side tell you exactly what each consumer is
wearing so you can shop immediately. If that’s not some major fashion
inspiration, we don’t know what is!
TIP! Include conversion units in your galleries to move consumers further along
the purchase path. Connecting UGC to product pages can increase conversions
by 10 percent!
12

11. 11 Top 34 Digital Marketing Campaigns
As you can see, there are practically endless
possibilities when it comes to launching your next
UGC campaign. Keeping your brand’s voice, your
particular audience, and your objectives in mind
will inevitably pay off. Whether you’re looking to
count down to an event, engage customers on
social media, or allow fans to participate in quizzes,
with these templates you’ll have everything you
need to take your digital marketing to the next
level. Ready to jump right in? Contact one of our
Visual UGC Strategists today!

12. Offerpop’s Visual UGC Marketing SaaS platform empowers brands to encourage
andleverageusergeneratedcontentateverystageofthebuyerjourney,improving
marketing performance. Leading brands and agencies use Offerpop’s Visual UGC
platform to create campaigns and promotions from a library of templates to
inspire the creation of quality UGC, manage and leverage UGC across marketing
channels, and build consumer profiles to improve segmentation and targeting.
The company is headquartered in New York City, with offices in London.
©2015 Offerpop, Inc.
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