Let's not lie to ourselves: more and more, we’re seeing companies tap into user analytics to understand the needs/wants of their customers. They use this data to better direct growth by capturing usage, loyalty and (of course) $$. From collecting and analyzing data to finding trends, setting goals, and taking the steps to implement and track results, data activates the innovation loop. Over and over again. How can you use data and the concept of the innovation loop to make smarter, faster and better choices that drive growth? Amir Movafaghi, CEO of Mixpanel, discusses why disruption is happening faster than ever. Bringing in his wide range of experience from Twitter and smaller startups, he'll share learnings about how data can be used to make smarter, faster and better choices that drive growth. Amir has had an incredible journey. Prior to Mixpanel, he was the CFO at software company Spiceworks and before that spent five years at Twitter in finance and global operations. He was the Mr. Fixit at Twitter when there were a whole bunch of problems that others weren’t willing to fix. Mixpanel is a provider of the most advanced analytics software for mobile and web. Having raised a $65m Series B round, with 26,000 customers worldwide and 14% of the Fortune 500, Mixpanel has skyrocketed their reputation for having an incredibly innovative approach to analytics. We are overly excited that Amir joined us for a fireside chat, led by Mathias Pastor, Director at The Family.

1. Increase the rate of
innovation
June 5, 2019

3. Era of rapid innovationBeginning of
modern tech
Foundation for
disruption
2009 2010 2011 2012 …..1998 - 2008
2006-2008

5. 39
Previous Decade
150
The last five years
Source Wall Street Journal

6. 107,994
1998 - 2008
271,261
2009 - 2019
Companies BornCompanies Born

7. Connected devices will almost double by 2025
Number of global active connections
Source: State of the IoT 2018
35
30
25
20
15
10
5
0
2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025
13.9
15.0
16.4
17.8
19.4
21.2
23.2
25.4
27.9
30.9
34.2
Billions

8. Data will grow 10X by 2025
1 ZB = 1 Trillion GB
180
160
140
120
100
80
60
40
20
0
2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020
Annual Size of the Global Datasphere
2021 2022 2023 2024 2025
Zetabytes
175 ZB
Source: The Digitization of the World, IDC & Seagate

9. How long does it take
to disrupt an industry?

10. Disruption is happening faster
125 Million Players
one year after launch
1 Million Downloads
within 6 days of launch

11. New companies reach 100M MAU 5-10x faster
Monthly Active Users
5 Years 13 Years 3 Years
1 Year

12. 12
Detroit’s Big 3 started
in the early 1900s

14. Tesla achieved over a third of the Detroit
Big 3’s market cap in 15 years
$106.6B
$38.6B

15. 15

16. Uber and Lyft approaching the Big 3
after only 9 years
$106.6B
$38.6B
$84B

17. Media & Entertainment
Hospitality Finance B2B Tech
E-Commerce Transportation
Healthcare
Major verticals are being disrupted
(with Mixpanel’s help)

18. How’s this happening?

19. Amazon Web Services
Microsoft Azure
Google Cloud Platform
Okta
Stripe
...
Cloud Computing
+ Infrastructure
iOS
Android
4.68B mobile phone users
Mobile
Segment
Optimizely
BigQuery
Redshift
...
Big Data &
Engagement Stack
Mixpanel
Looker
Braze
Urban
Airship

20. Collect Accurate Data
Provide access to real-time
behavioral data anyone can use
Identify Trends
Define your metrics and see the
patterns that matter
Understand the Why
Go deeper to identify the
cause of each trend
Set Goals & Create Hypotheses
Know what targets help you achieve your
goals and develop ideas for how to hit them
Take Action
Execute your ideas through product
experiments, messaging, and personalization

21. Thank You