At TheFamily, we believe that anyone can become a great entrepreneur. Find more info here: http://www.thefamily.co/ - By Ivan Kirigin, CEO at YesGraph (http://bit.ly/2iPXP0j) - You can watch the full talk here: http://bit.ly/2iPUIp1 - Join us IRL next time: https://www.meetup.com/TheFamilyBerlin/ Ivan became so good at Growth through his experience at Facebook and Dropbox that he decided to build YesGraph, a tool to build a Viral Marketing Channel in Minutes! Helping Dropbox to grow 12x gets you to understand a tips or two, get them 

1. History
Growth Process
Growth Ops
Definite Optimism
ivan@yesgraph.com

2. History
iRobot
Tipjoy, YC W08
Facebook
Dropbox
YesGraph, YC W15

3. 1. Pick a goal
2. Build a map
3. Triage
4. Parallel experiments

4. 1. Pick a goal
2. Build a map
3. Triage
4. Parallel experiments

7. 1. Pick a goal
2. Build a map
3. Triage
4. Parallel experiments

11. 1. Pick a goal
2. Build a map
3. Triage
4. Parallel experiments

12. 1. Pick a goal
2. Build a map
3. Triage
4. Parallel experiments

13. Growth Ops

14. Talk to Customers

15. %
Retained
Age

16. User Age
%
Retained

17. Retention is King

18. Mapping a Mobile App
1.app store → search
2.install
3.open app & register
4.notification → reengagement

19. app store → search
which search terms
category rankings
featured
rankings by category
search paid acquisition

20. install
screenshots
reviews & ratings
title & description
app size

21. open & register
value prop copytext vs demo
onboarding & education
permissions prompts
preview app experience
form fields

22. notification
channel: email vs push
transactional vs lifecycle vs ...
CTA
copytext

23. notification —> reengagement
deep link into app page
degree: # days in last 7
which actions taken
cycle to trigger others

24. Usage Convert
Viral
Coefficient
Spread
Invites
Inviters
New
Invites
New
All Users
* * =
=* *
Inviters
All Users
Mapping a Viral Flow

25. Triage

26. Triage

27. Experimental Doc
1.Overview
2.Hypothesis
3.Implementation Notes
4.Results & Data
5.Lessons Learn

28. Experimental Docs

29. Target 3 Experiments per week

30. Growth Team Org Chart
vs

31. Growth Team Org Chart

33. Become a Definite Optimist

34. 1. Pick a goal
2. Build a map
3. Triage
4. Parallel experiments
5. Keep score
Definite Indefinite
Optimism US 50s-60s US today
Pessimism China Europe

35. $0.03
2030

36. $0.03
months
laer

37. solar
mars
ML bio to work
online courses & work
connected world
new silicon valley