When you talk about your project, it's not about what you say but how you say it. Sure, figures and statistics are essential but you'll never seduce anyone with just facts and figures. So how will you stand out? Storytelling is a skill and like any skill, you need to practice. This will help you to stand out from the crowd and acquire more clients, employees, investors, or...anyone really ;) Maria is a Public Speaking Coach as well as a writer/performer and TheFamily's very own English teacher.

1. USE STORYTELLING AS A STRATEGIC
BUSINESS TOOL
BY MARIA MOCERINO
#TFWORKSHOP

2. TheFamily
code: lamifasisi
WIFIWIFI

3. DISAGREE ON TWITTER!
#TFWORKSHOP

4. #TFWORKSHOP
USE STORYTELLING AS A STRATEGIC BUSINESS TOOL
MARIA MOCERINO
PUBLIC SPEAKING COACH

5. S T O RY T E L L I N G
S T R AT E G Y
You can deliver any message inside,
if the Trojan Horse
—or vehicle of the message—
is a story.

6. ONE IN A MILLION

7. DATA CAN PERSUADE
PEOPLE, BUT IT DOESN’T
INSPIRE THEM TO ACT. YOU
NEED A STORY THAT FIRES
THE IMAGINATION AND
STIRS THE SOUL.

9. CREATES AN EMOTIONAL
CONNECTION BUT ALSO
CONTENT FOR YOUR
MESSAGE.

10. LOOKING THROUGH THE
EYES OF YOUR
AUDIENCE.

11. SUCCESS STORIES WILL BE
ASSOCIATED WITH YOU.

12. ENTERTAINMENT
WITH
EMOTION.

13. HONEST and HUMAN.

14. WE’RE ALL
STORYTELLERS

15. STORIES TURN ON OUR
BRAIN

16. B R A I N
P O W E R .

17. WE DO NOT HEAR STORIES.
WE EXPERIENCE THEM.

18. WE REMEMBER STORIES
NOT FACTS.

19. W E L O O K F O R
S T O R I E S .

20. W H AT I S A S T O RYW H AT I S A S T O RY ?

21. C O N T E X T

22. W H E R E A N D W H E N ?
W H O I S T H E M A I N
C H A R A C T E R ?
W H AT D O E S H E / S H E
WA N T ?
W H O A N D W H AT I S I N
T H E WAY ?

23. A C T I O N

24. C O N F L I C T S
P R O B L E M S
FA I L U R E S
L E S S O N S
L E A R N T
U N I V E R S A L *

25. R E S U LT

26. Y O U R M A I N
C H A R A C T E R S FAT E ?
W H AT D I D W E
L E A R N ?
W H Y D I D Y O U T E L L
T H I S S T O RY ?

27. F I N D I N G
Y O U R
S T O RY.

28. W H AT A R E Y O U O F F E R I N G ?
W H AT D O Y O U R C U S T O M E R S
WA N T ?
W H AT M A K E S Y O U D I F F E R E N T ?
F I N D Y O U R H O O K

30. M AT C H T H E S T O RY
B L O G G I N G
P O D C A S T S
V I D E O S
E M A I L M A R K E T I N G
M E D I A I N T E R V I E W S
S P E A K I N G
I N F O G R A P H I C S
P R E S E N TAT I O N S
S O C I A L M E D I A
P R O D U C T S / C O U R S E S

31. S T R U C T U R E

33. G O L D E N C I R C L E
W H Y
H O W
W H AT

34. N I K E ’ S M I S S I O N S TAT E M E N T:
“ T O B R I N G I N S P I R AT I O N A N D
I N N O VAT I O N T O E V E RY
AT H L E T E * I N T H E W O R L D . "

35. C O C A C O L A’ S M I S S I O N S TAT E M E N T:
T O R E F R E S H T H E W O R L D … T O
I N S P I R E M O M E N T S O F O P T I M I S M
A N D H A P P I N E S S … T O C R E AT E
VA L U E A N D M A K E A
D I F F E R E N C E . ”

37. H E R O ’ S J O U R N E Y

38. JOURNEY TO SUCCESS STARRING:
AGRICOOL.
IDENTITY:
WHO WERE YOU WHEN YOU
STARTED THIS JOURNEY?

39. TURN AGAINST THE STATUS QUO:
WHAT DID YOU WANT TO CHANGE
ABOUT YOUR IDENTITY/WORLD?

40. STRUGGLE:
WHAT DID YOU STRUGGLE
AGAINST AS YOU STARTED TO
CREATE CHANGE?

41. INSIGHT:
WHAT UNIQUE TOOL OR
INSIGHT DID YOU GAIN THAT
MADE OVERCOMING THIS
CHALLENGE EASIER?

42. RESOLUTION:
Who are you today and who
do you serve?

43. S PA R K L I N E S

44. W H AT T H E W O R L D
C O U L D B E .

45. S T E V E J O B S : 2 0 0 7
I P H O N E S P E E C H

46. WHAT IS INTERESTING ABOUT HOW
YOUR COMPANY WAS FOUNDED?
WHAT PROBLEM ARE YOU TRYING TO
SOLVE?
WHAT INSPIRED YOU TO START YOUR
BUSINESS?
A-HA MOMENTS!
HOW HAS YOUR BUSINESS EVOLVED?
B R A I N S T O R M .

47. Stories evolve with us.

48. WHEN YOU GOT THE MIC

49. C O N T E X T
WHERE IS THIS HAPPENING?
WHAT IS IT? Pitch, Presentation

50. W H O
A R E Y O U TA L K I N G T O ?

51. W H AT D O Y O U WA N T
T H E M T O D O ?

52. H O W Y O U G O N N A D O
T H AT ?

53. GAMEPLAN

54. H AV E A N I N T E N T I O N .
T O S E D U C E
T O E D U C AT E
T O C A R E S S
T O T E A S E

55. TA C T I C S

56. C A S T T H E R I G H T
C H A R A C T E R S

57. W H AT D O Y O U WA N T
T H E M T O R E M E M B E R ?
“Today, Apple is going to reinvent
the phone, and here it is.”
“So, we’re gonna reinvent the
phone.”
“We wanna reinvent the phone.”
“You’ll agree, we have reinvented
the phone.”
“Today Apple is reinventing the
phone.”

58. S E N S O RY T R I G G E R S
H I T T H E F I V E S E N S E S

59. D O N ’ T S AY E V E RY T H I N G

60. B E A U T H E N T I C

61. W H AT A R E T H E Y E X P E C T I N G ?

62. T I P S

63. L I S T E N , A C T I V E LY.

64. P R A C T I C E

65. K E E P A N O T E B O O K
O F S T O R I E S .

66. H AV E F U N .

67. THANKS YA’LL.
maria@thefamily.co
QUESTIONS?

68. QUESTIONS?

69. ENTREPRENEURIAT & CONTRAT DE MARIAGE : AVEZ-VOUS
PENSÉ À TOUT ?
MARCH 21ST - 12:30PM
REGISTRATION VIA MEETUP.COM
NEXT EVENT

70. SEE YOU SOON!
LOVE.
THEFAMILY.CO
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