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WELCOME TO THE JUNGLE
FUNDRAISING IN EUROPE
TheFamily
1 - FUNDRAISING
A GENERAL THEORY
4 REASONS
TO RAISE MONEY
TEAM
SOCIAL PROOF
TECH/PRODUCT
TRACTION
BA / LOVE
MONEY
SEED SERIES-A LATER STAGE
TEAM
SOCIAL PROOF
TECH/
PRODUCT
TRACTION ✔ ✔ ✔
✔
✔
✔
✔
✔
✔
FUNDRAISING
ARE TAILOR-MADE
IT’S NOT THE GOAL
IT’S JUST THE MEAN
RELATIONSHIP
WITH STRINGS REALLY ATTACHED
TERMS
MORE IMPORTANT THAN MONEY
FUNDRAISING
CAN BE A KISS OF DEATH
2 - FUNDRAISING
IN EUROPE
UK
"
FRANCE
#
GERMANY
$
REST OF EUROPE
%
US
&
oussama@thefamily.co

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Welcome to the Jungle: Fundraising in Europe by Oussama Ammar, Co-founder & Partner @ TheFamily