1. Question 2:How effective is the
combination of your main product and
ancillary texts?
Laura Mason

2. Our ancillary texts to accompany our
documentary are a magazine article and a
radio trailer. These products are used to sell
and advertise our documentary and make
the documentary look appealing to our
target audience. We had to make sure that
all three complimented each other and
worked together with our documentary.

3. Our chosen target audience is teenagers and young adults aged between 13 and 24 as
people this age are most likely to participate in illegal downloading. We have focused
on both boys and girls as they would download equally. The audience would be in
college or a have a job as downloading would be the quicker option to going out and
buying. They’d be frequent users of computers, mobile phones and music devices as
illegal downloading is easily accessible on these devices and this age range would use
them all the time. They will also be music fans and like to attend concerts and festivals
to see their favourite acts live; therefore spending money on this rather than cd’s or
legal downloads. We have aimed at no specific race as it is a topic that affects
everyone and to tackle this we have shown a range of races in our documentary. Again,
we have no specific location target as it is a worldwide issue and the documentary
would be relatable to many people around the world.

4. For our radio trailer we included background music, voice over
and clips from our documentary including vox pops and formal
interviews. We used aspects of our documentary in the radio
trailer so that the audience knew instantly that the two were
connected and so they combined well together. For the
background music we used a funky beat (much like the one in
our documentary) to keep the radio trailer within the target
audience and keep the connection with the documentary. We
used the same voice for the radio voice over so that it kept the
professionalism and to link it completely with the documentary.

5. We chose to air the radio trailer on BBC Radio 1 as this is the most
current and relevant radio station and would be listened to by a large
percentage of our target audience: it is also related to the station that
we would play the documentary on. Radio 1 also has the largest amount
of listeners compared to any radio station. It broadcasts to a total
amount of 52,352,000 adults a year and is listen to by 11091000 people
each week with each listen tuning in for an average of 6.9 hours a week.
http://www.mediauk.com/radio/309/bbc-radio-1/listening-figures

6. For our double page spread we used several, appropriate stills
from our documentary to include on the double page spread.
We did this so that they linked directly together and so the
audience could instantly relate the two. To keep with the
younger target audience we had to choose a younger style
listings magazine to show our double page spread in. We did
this so that we could include more images, brighter colours and
text and lesser text so that it would appeal to the audience and
make them want to read about our documentary. It is for these
reasons that we chose TV Choice magazine instead of the more
mature Radio Times. We felt that TV Choice had more appeal to
younger audiences and would be the best to sell our
documentary.

8. TV Choice is not perhaps the most
popular listings magazine but it does
have a wide fan base. It is read by
1887000 adults a year and dominates
3.7% of the population who read these
magazines. This was not why we chose
the magazine but because of its use of
bright colours and layout. It has many
different types of articles in it, from real
life stories to advertising programmes
and therefore reaches to a wider
audience because of its breadth of
content.
http://www.mediauk.com/magazines/14
2013/tv-choice/readership-figures

9. In my opinion I feel that the three do work with each other but it is the
double page spread that is of the lowest quality and sells the
documentary the less. The double page spread sells the documentary
less as it is not of a high quality and the colours do not fit with the
serious theme of the documentary. We should of spent more time on the
double page spread and perhaps chose a more professional magazine to
show off our documentary (although the problem with doing this is we
would of appealed to the wrong audience). I think the radio trailer sells
the documentary really well as the elements used are well connected to
the documentary and it directly relates to it and the chosen radio station
is perfect for our target audience.