1. Question 3: What have you
learned from your audience
feedback?

2. Introduction
 The most simple and easily analytical form that we could
provide information in was a series of graphs made up from
a questionnaire, and so for the research and planning
segment of the coursework, we designed a 14 question long
response sheet with various questions asking for their
opinion on aspects of our documentary.
 Although all of the respondents were aged 17-18 years of age
and so weren’t really within our target audience, we were
sure that they would want to see a number of similar
conventions in any documentary and mainly these
questions were about those conventions, as well as finding
out general opinions of the product.

3. On a scale of 1 - 10, how well would
you say the documentary held your
attention?
7
6
5
4
3
2
1
0
1 2 3 4 5 6 7 8 9 10

4.  Scores as high as 10 from 2 of the respondents and the
majority voting 8 was a great indication that we had
done something right with the features and
conventions we had followed to try and grab the
attention of the audience throughout the
documentary.
 With only one respondent voting 6, I believe that this
candidate may have been expecting flashy special
effects and other features of such nature, but most of
the respondents understood the need for subtlety in
the documentary as it was more of a serious matter.

5. Did you find that the sound levels
were balanced and even?
14
12
10
8
6
4
2
0
yes no

6.  From finding that most bar 2 respondents said that the
sound levels were ‘balanced and even’, we can conclude
that there were perhaps some very minor issues with
sound in certain places, but then again this is all down
to opinion.
 Other than the 2 that said ‘No’, the majority of the
respondents said ‘Yes’ and so I am sure that any minor
sound level issues were no so great as to an extent that
they disturb the listening experience, and so perhaps
just some tweaking would be a good solution but other
than that, the sound was satisfactory for most.

7. Did you find that you could relate to
any of the documentary?
16
14
12
10
8
6
4
2
0
yes no

8.  This was a surprising response for us considering the
fact that the target audience was designed to be a
much higher and mature age than 17/18 years old, but I
think the lively feel that was created using funky
background music perhaps appealed to this slightly
younger audience.
 We were also really surprised to find that all of the
respondents could relate, so we can now be safe in the
knowledge that the documentary covers enough angles
with regards to aspects of health & fitness, to suit
many ages and both genders.

9. Were the colours managed
effectively?
16
14
12
10
8
6
4
2
0
yes no

10.  We made good use of the ‘colour correction’
window/palette in the tools of Final Cut Express, and
were sure to make the documentary looks as visually
vibrant as possible.
 With our vast range of nature and food shots, we had
an abundance of colour to work with, which I feel
enhance the dynamics of the documentary.
 Unfortunately we suffered from quite dull weather on
the mornings when the final voxpops were shot, and so
we were pleased to see that our colour correction had
compensated greatly for this set-back.

11. Do you think that the tone of the
documentary is sophisticated?
14
12
10
8
6
4
2
0
yes no

12.  As we were aiming for a more mature target
audience, we were setting out to achieve a tone that
would suit them; something of a serious yet light tone
so as to show that not all hope is lost, and that we will
be finding solutions to help.
 The tone was designed to be informative mostly, as
often it is difficult to use comical devices and laugh
about issues such as rising food prices when families
suffer everyday because of them, so I know I was
pleasantly surprised to find that most of the
respondents found the tone of the documentary to be
quite sophisticated even though I was not using
received pronunciation in my voiceover.

13. Do you think that the shots for the
documentary were framed
appropriately?
15
10
5
0
yes no

14.  Framing shots conventionally was a key issue in many
of the student produced documentaries that we had
studied as a group, and so our group set out motivated
to make certain that our shots were framed as
authentically as possible.
 I was pleased to find that all of the respondents had
said that our shots were framed appropriately, as this
was a personal point of focus.
 We studied many other documentaries and so instead
of basing our framing of shots upon student produced
documentaries, we were aspiring to produce industry
quality framing.

15. Do you think that the expert
interview extracts were informative
and useful?
15
10
5
0
yes no

16.  After trying to find a range of voxpops we managed to
gather a select number that opposed one another, so it was
convenient to be able to show two sides of the story and
then appear to let the audience decide on what they
think, when really the voxpop of the gentlemen who
claimed he had no time and was too lazy portrays a
negative view upon himself.
 This meant that the audience was more likely to side with
the opinion presented on the opposing voxpop, which was
backed up further by our expert in the field, Jez Ingram.
 Jez after years of experience in health & fitness, was able to
provide some fantastic solutions for us to relay back to the
viewers, hopefully providing some solutions to their
problems.

17. On a scale of 1 - 10, how well would
you say the double page spread
article has been put together?
8
6
4
2
0
1 2 3 4 5 6 7 8 9 10

18.  Most of the respondents answered with 8/10, 2 answered
with 10/10 and the lowest was 1 respondent with 6/10.
 The double page spread article was based heavily upon
another industry standard double page spread article, and
so I would have been rather surprised to see low scores on
this particular question
 We were pleased overall with this response, as it shows us
that the conventions and layout that we followed worked
for the target audience, however, again we have the issue of
the fact that our target audience would be older and more
mature, so perhaps those that scored lower were expecting
a double page spread with more imagery and graphics
perhaps.

19. Do you think that we used and
developed common conventions of
double page spreads?
15
10
5
0
yes no

20.  Again we were pleased with this response and were
lucky enough to have all of the respondents agree that
we did use and develop common conventions of
double page spread articles.
 As a group we don’t believe that we challenged any of
the common conventions of double page spreads apart
from perhaps missing captions, and maybe we would
change this if we had the opportunity to, but this
wasn’t enough to sway the respondents, so we must
have adopted a sufficient amount of conventions to
satisfy the reader.

21. Stylistically, do you find that the use
of colour is appropriate?
12
10
8
6
4
2
0
yes no

22.  The use of colour response was more split this time, as
10 said ‘Yes’ and 4 said ‘No’, but this isn’t our intended
target audience and so perhaps we must take that into
account when more traditional colours are used, as
these are likely to bore a younger audience, making
them lose interest in the article and likely to skip the
page.
 The colours in the double page spread aren’t as vibrant
as they could be I don’t think, and that is definitely
something I would change if I had chance to, as I feel
it would reflect the vibrancy in the documentary much
more accurately.

23. On a scale of 1 - 10, how well would
you say the radio trail article has
been put together?
7
6
5
4
3
2
1
0
1 2 3 4 5 6 7 8 9 10

24.  Compared to the other general opinions of the
documentary and double page spread article, the
general response for the opinion of the radio trail was
much higher, which we were pleased with of course.
 High scores of 7,8, and 9 out of 10 told us that our
radio trail was generally of a high standard and so we
were safe in the knowledge that our product had
satisfied our audience by adopting industry standard
conventions and style.

25. Do you feel inclined or persuaded to
watch the documentary after
listening to the radio trailer?
15
10
5
0
yes no

26.  This was a very important question for us, as the
ancillary products would form the basis of advertising
the documentary, and so as a group we were pleased to
find that the respondents found that our ancillary
product worked well alongside the documentary.
 The fact that all of the respondents agreed that they
would watch the documentary after hearing the radio
trail was also very satisfying, as we know that this was
the radio trailer did its job and met the target
audience’s expectations of a conventional radio trailer.

27. Do you think that there are enough
extracts used in the trailer?
14
12
10
8
6
4
2
0
yes no

28.  With the majority of the respondents saying ‘Yes’ there
were enough extracts used in the trailer, and only 2
saying ‘No’ there weren’t, we know that there could
have been maybe one or two more if we had sacrificed
the slightly slower pace of the radio trailer for a faster
pace to squeeze it in
 The problem was trying to make the audience feel as
though the radio trail was simple and concise but
provided an adequate amount of information to
persuade the listener to view the main product, and so
overall we know that perhaps next time around we
could try putting more in, but it may affect the pace of
the trail.

29. Do you believe that the radio trail
uses common conventions?
16
14
12
10
8
6
4
2
0
yes no

30.  With complete consensus from our respondents in
that we had used common conventions in our radio
trail, we were pleased to know that our target audience
were more likely to enjoy listening to the radio trailer.
 The conventions we used were decided from analysing
a number of radio trails and comparing them to others
with regards to their style and conventions, so this
gave us a good grounding of knowledge to know what
to include and what not to include in our radio trail.
 Evidently this worked out for us as a group and we
were generally happy with the response, as we had put
a lot of time into analysing other radio trails.

31. Conclusion
In conclusion I find that we got a great deal of positive
responses from our insightful questionnaires, and so I am
pleased to find out that our ancillary products work well
together to advertise the documentary in the first
place, and that our documentary has had generally good
feedback. The conventions and styles that we followed have
been pulled off evidently from the results of this
questionnaire, and so as a group we were very pleased with
the way our products work together, however we are now
also available of the holes in our products; we would most
likely make improvements upon this feedback if we had to
chance, in order to ensure greater appeal to our target
audience.