Vouchers are an important tool for merchants to acquire new customers, retain existing customers, shift excess stock, and measure campaign responses. While some merchants avoid vouchers due to perceptions of bargain hunting customers or exclusivity, vouchers have become increasingly popular with cost-conscious shoppers. Both merchants and affiliates face issues with vouchers, including margin retention, brand perception, technical errors, overlapping promotions, and customer complaints. To address these issues, merchants should implement clear terms and conditions, improve technical integration, analyze customer behavior, and specify commission structures for affiliates. Affiliates should respect exclusivity, terms and conditions, and accurately promote vouchers. Increased monitoring, exclusive offers, mobile integration, and technical solutions from networks are improving

1. Effective Voucher Code Implementation A4uexpo London 2008 15 th October

5. With the economy slowing and prices rising, everyone is on the lookout for a bargain. Vouchers have become a popular way of promoting discounts, particularly around Christmas time. In fact, they have become so popular that price sensitive shoppers are looking for them in increasing numbers. Robin Goad – Research Director, Hitwise “ Online vouchers prove popular in bargain-hungry Britain”

6. Shoppers are going crazy for voucher codes

23. Voucher sites are a powerful segment of the affiliate arena which, when used correctly, can help achieve outstanding marketing results. Voucher sites should be considered for inclusion in the affiliate partner mix, either at the planning stage or during execution for optimal program performance.

24. Over to you! Questions?