Gillian Muessing - Local-Social-Mobile: The Power Triumvirate of 2010
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Gillian Muessing - Local-Social-Mobile: The Power Triumvirate of 2010
- 1. Social-Local-Mobile The Power Triumvirate of 2010 Gillian Muessig – March 2010 Gillian Muessig President, SEOmoz
- 2. Web Search is Popular
- 3. Really, Really Popular... Source: ComScore, February 2009
- 7. The Object of all Marketing
- 8. Acquire (and Keep) Customers
- 11. Search Isn’t Going Anywhere
- 12. It Is Changing
- 13. There Are More Options
- 14. And More Devices
- 21. Market Demand Is Driving Mobile Marketing Source: MarketCharts.com, 2010 hot tip:
- 22. Social Media Source: FredCavazza.net
- 23. Social Media Landscape Expanding Source: FredCavazza.net
- 24. Top 10 Social Networking Sites Hitwise, February 2010
- 25. In 2007, Social Media officially became more popular than pornography
- 26. In 2008, Social Media became local-based and offline conversions breathed new life into Main Street
- 27. In 2009, InGame Marketing Helped Put a President in Office
- 28. Social Media in Gaming Source: Evan Fishkin, Portent Interactive, March 2010 hot tip:
- 29. Local Marketing: Gold in the LongTail Kelsey Group, March 2010 90% use search to research product purchases 48% use Internet Yellow Pages 42% use Comparison Shopping Sites 24% use vertical sites
- 30. Local Search Marketing hot tip:
- 31. Local Focused Marketing hot tip:
- 32. Local Search on the Road - UBL Source: AimClear.com 2008 hot tip:
- 33. The Skeksis Come Together
- 34. Social – Mobile – Local Power Triumpherate
- 35. What Runs the Triumvirate? Deep databases
- 48. [email_address] Twitter: @SEOmom whitehat09 25% discount on anything in the SEOmoz store including PRO memberships!
Notas del editor
- The object of all marketing efforts is to
- Acquire and keep customers
- The work of marketers is to reduce to cost of acquiring those customers. Hence, we segment and target subsets of potential customers
- It’s not going anywhere, but it IS changing… constantly.
- According to the Kelsey Group (March 2010), 90% of respondents say they use search engines for research before making major and midrange purchases. 48% use Internet Yellow Pages. 42% use comparison shopping sites. 24% use vertical sites. Read more: http://www.smallbusinesssem.com/two-more-studies-confirm-people-research-online-buy-locally/2901/#ixzz0iPWvAsEQ
- Local searches are happening in places and on devices most of us aren’t even thinking about. Check out UBL – UnitedBusinessListings.com
- Target Niche Markets Consider age, language, location, interests Target Niche Markets Consider age, language, location, interests Target Niche Markets: age, language, location, interests
- Target Niche Markets Consider age, language, location, interests Target Niche Markets Consider age, language, location, interests Target Niche Markets: age, language, location, interests
- Target Niche Markets Consider age, language, location, interests Target Niche Markets Consider age, language, location, interests Target Niche Markets: age, language, location, interests
- Target Niche Markets Consider age, language, location, interests Target Niche Markets Consider age, language, location, interests Target Niche Markets: age, language, location, interests
- Target Niche Markets Consider age, language, location, interests Target Niche Markets Consider age, language, location, interests Target Niche Markets: age, language, location, interests
- Target Niche Markets Consider age, language, location, interests Target Niche Markets Consider age, language, location, interests Target Niche Markets: age, language, location, interests
- Target Niche Markets Consider age, language, location, interests Target Niche Markets Consider age, language, location, interests Target Niche Markets: age, language, location, interests
- Target Niche Markets Consider age, language, location, interests Target Niche Markets Consider age, language, location, interests Target Niche Markets: age, language, location, interests
- Target Niche Markets Consider age, language, location, interests Target Niche Markets Consider age, language, location, interests Target Niche Markets: age, language, location, interests
- Target Niche Markets Consider age, language, location, interests Target Niche Markets Consider age, language, location, interests Target Niche Markets: age, language, location, interests
- Target Niche Markets Consider age, language, location, interests Target Niche Markets Consider age, language, location, interests Target Niche Markets: age, language, location, interests
- Utilize all your search marketing options. Collect SMS numbers on website landing pages. Drive traffic to the web via SMS/twitter. Create fan pages and provide valuable data, deals, and events for your fan base. Engage users at every level. The world of online and offline continues to merge. Embrace it, leverage it and profit from it.