This session will examine how the Lead Generation market has developed over the past year, what challenges and opportunities the current economic climate is providing for Affiliate marketers and how newcomers and experts alike can prosper from the world’s fastest growing category of online marketing. The session will provide industry insight from Lead Generation networks as well as panel contributions from Lead Buyers and Lead Sellers. The industry panellists will share their Lead Gen experiences and give advice to Lead Experts and Lead novices alike! The session will cover the following: Examine the role of Lead Generation before, during and after recession and explore how the shifting global financial markets have affected the industry. How online marketing can be made to work harder for both the Finance and non Finance industries alike What is and what isn’t premium lead generation, e.g. co-reg/free ipod type vs. real time search, display and emails leads and how you can make money from both. The role of different lead categories – financial vs. Non-financial – where are the best opportunities? Regulation – how will new Mortgage legislation effect lead generation and what are the current pain points that Affiliate marketers are experiencing because of tighter rules. What are the benefits of working through a Lead network like LeadPoint or LeadBay? How do you get started? Are there examples of best practice?

1. Empowering Lead Generation 13 th October 2009 - a4u Expo Alain Desmier – LeadPoint Andy Rosser – Leadbay Luke Ashworth – Netbasic Nick Chapman - LeadPoint

5. How are Premium Leads generated?

11. Luke Ashworth started Netbasic in 2003 and has driven their spectacular growth ever since – including being listed 3rd place in the Sunday Times Tech Track. Netbasic Ltd is one of the UK’s leading lead generation companies. Our portfolio includes websites such as Protected.co.uk , Trapped.co.uk and Accepted.co.uk . We generate approximately 20,000 financial leads each month across a range of areas including life insurance, debt management, loans and mortgages. Nick Chapman is the founder of the UK Lead Point operation and since launch has been responsible for all aspects of the business. Key to the success to date has been promoting a flexible and hard working culture and putting in place a team of people that care passionately about good quality lead generation and looking after customers. Prior to LeadPoint Nick served as Director of Business Development for Advertising.com Europe, where he helped to define the company’s overall strategy. He drove dramatic financial growth in Europe where he launched Advertising.com’s affiliate, email and data share networks. Andrew Rossser is an experienced marketeer with a broad mix of online and offline experience. He worked for several years for AXA Sun Life Direct, one of the largest direct marketing business’s in financial services, as a Business Development Manager for corporate partners and then as Head of the Corporate Partner marketing team. Andrew developed campaigns and strategies for many blue chip partners such as Abbey National and Nationwide, controlling a multi-million pound budget to deliver profit and growth for the business. Over the last 3 years, Andrew has focused on affiliate development for Leadbay, overseeing the acquisition of new partnerships and the growth of existing ones. He also has responsibility for the Legal and Compliance aspects of the Leadbay operation to ensure that Leadbay works within the necessary regulatory frameworks The Panel

12. Empowering Lead Generation [email_address]