Presentation on IMME 2011: Woensdag: 12:15 - 12:45, Zaal 6, with Mieke De Ketelaere (Selligent) and Naos Wilbrink (aFrogleap) The Next Evolution in Mobile Marketing: How to add mobile to your interactive channel strategy The session will feature insights on how leading companies can extend their brand building and their interactive personlised communication towards their customers while using mobile devices and location-based services in the marketing mix. The session give will focus on practical applications of mobile technology to engage customers with targeted marketing communications, informational programs, leading applications, and mobile e-commerce.

2. ± 150 staff members

3. International customer base

4. Strong Partnernetwork

6. Customer Relationship Management

8. Training: solution, tips & tricks

10. Hands-on assistance first campaigns

11. Outsourced campaign designPartners

12. 3 Some References PUBLISHING AND MEDIA BANKING AND FINANCE

13. 4 Some References OTHER

14. SAS® Customer Intelligence Vision Interactive Marketing Reporting & Analysis Deliverability Forecast Data Analysis & Drill Down SIM 2011 Analysis Social Media Behavioural Targetting Online Behaviour Direct Marketing External Inbound Marketing Customer Insight PRODUCTS, SERVICES Execution CUSTOMER Outbound Campaign Execution Marketing Pressure Campaign Design & Planning Internal Data Integration & Quality Profile/ Segment Mass Marketing Lead Scoring Data Channels Collaboration Planning & Budgetting Collaborative Workflow

15. CRM anno 2000 Social media integration TRADITIONAL CRM Customer Care Marketing Customer Insight Sales COMPANY CHANNEL CUSTOMER

16. CRM in 2011 Social media integration INTERACTIVE CRM Customer Care Marketing Customer Insight Sales COMPANY CHANNEL CUSTOMER

17. The “Next” Evolution in Mobile Marketing

18. RapidSugar Groep

19. Onder je kussen ‘s nachts? Naos Wilbrink Altijd bij je?

20. 11

21. Verloren Gevoel? Onder je kussen ‘s nachts? Wat doe jij met je mobiel? Altijd bij je?

22. Agenda *Segmentatie*Wanneer mobiel? Context!*Profiling op mobiel*Conclusie

23. ? 14

24. Mobiele Segmentatie

28. Man / man en vrouw

29. Tussen de 15 en de 21

30. Ping heeft focus

31. Tussen de 28 en de 50

32. Hoogopgeleid

33. E-mail heeft focus

34. Man (meerderheid)

35. Tussen de 25 en de 49

36. Hoogopgeleid

37. Ondernemend

39. Tussen de 25 en de 49

40. Gemiddeldinkomen

41. Hogeropgeleid

42. Ondernemend

43. Af en toe onderweg

44. Man

45. Middel/Hooginkomen

46. Leeftijd?

49. 400.000+ apps

50. ? 80 / 20

51. 90 / 10

53. Wanneer Mobiel? Context!

54. Watmaakt het mobielekanaaluniek? 26 Presentatie aFrogleap | “KLANTNAAM” 3

55. Mobielbiedtmeer… Context 27

56. Locatie… 28

57. Tijdstip… 29 Presentatie aFrogleap | “KLANTNAAM” 9

58. Sociale context: wie is erom je heen 30 Presentatie aFrogleap | “KLANTNAAM” 9

59. Relevant

60. Offline & Online = 1

61. Mobiele website OF Applicatie?

62. Mobiele website App Bruikbaar op alletelefoons Geeninstalatienodig Geengoedkeuringnodig Vindbaar inGoogle Maak gebruik van hardware Gemaakt voor specifiek platform (usability) Werktook offline Een app per platform Hogeontwikkelkosten Geen toegang tot hardware Internet verbindingnodig

63. ?

64. Profiling op Mobiel

67. E-mail + mobiel 39

68. 40 BB 1 minuutlanger

69. WIIFTC? WIIFM? Wat is mijndoel?

70. Conclusie

71. SEGMENTATIE

72. USERCONTEXT

73. USERRELEVANTIE

74. @TheJoeNewton

75. Customer Interactions 47 MATURITY LEVEL Social Media PUSH PULL Mobile ROMI SMS Call Center Email - commercial - newsletter Print Cross-Channel Event Driven Interactions Inbound Marketing Optimisation Simple Personalisation: e.g; Name Customer Segmentation Mass: No Personalisation MARKETING FATIGUE Behavioural Targetting TIME Maturity Levels

76. 48 Vragen? @sprize naos@afrogleap.nl