A look at how the GeoWeb Community is embracing the world of Web 2.0 and social media. Ideas on how to grow and develop the community in the future. Presented at the 2009 ESRI Developer Summit in Palm Springs, CA EDN Team

1. GeoWeb
Community
Development
“How Web 2.0 are you?”
Allan Laframboise
EDN Team - .NET Technology Lead
@AL_Laframboise

2. today,
mostGIS developers
know

3. the Web is our platform
development & communication

4. what we might
not
realize

5. Web 2.0 Badges
Blogs
Standards
Contributors
has Open ID Rating
changed… XML
Sharing SOAP Social
Networking
Consumers
RIA RSS
Social Media Standards Wikis
Video
Collaboration Podcasts
Feedback

6. how we
design
applications

7. interact
with the
web

8. find
information

9. communicate
with
others

10. there’s this
“thing” called
social media

11. sharing
sites

12. sharing sites
for
developers

13. really
that
different?
social media sharing sites

14. user account discover information
find people
ask a question
share participate

15. the
reality…

16. social media
exposes our
thoughts ,
identity,
information

17. increases
our
transparency

18. define strangers
social acquaintances
Inner
friends
circles Inner
friends
inner
friends

19. target anything
our
conversations more
generic
Inner
friends
Inner
friends
focused

20. mix
business with
pleasure

21. …should we
really be
worried?

22. no problem
telling people
where we are!

23. can’t tell them
who
we are

24. or
what
we are doing

25. multiple identities two facebook accounts
two twitter accounts

26. this makes
life
complicated

27. be
yourself
establish
trust

28. trust
+
value = relationships
= networks
= …

29. Success!

30. we need to embrace
social media and
networking
as a core component of
Web 2.0

31. we decided to
ask the
GIS community

32. How “Web 2.0” are you?

33. we sent out a survey…
over 1400 GIS developers, technologists,
analysts…

34. and asked…

35. How valuable are Web 2.0
resources and tools?

36. RSS feeds & news aggregators
e.g. Technorati, Digg, Reddit
77%
23%
Valuable Not Valuable

37. Bookmarking
e.g. Delicious
89%
11%
Valuable Not Valuable

38. Video and Media
e.g YouTube
71%
29%
Valuable Not Valuable

39. Social networking tools
e.g. Twitter, MySpace, Facebook, LinkedIn…
85%
15%
Valuable Not Valuable

40. Groups
e.g., Google, Yahoo
72%
28%
Valuable Not Valuable

41. Code sharing
e.g. CodePlex, SourceForge
57%
43%
Valuable Not Valuable

42. Document sharing
e.g. Wikipedia, DocStoc, Scribd
53%
47%
Valuable Not Valuable

43. Widgets and gadgets
e.g. Yahoo, Google
68%
32%
Valuable Not Valuable

44. 100%
80%
60%
40%
20%
0%

45. You find some value in…
Web 2.0 sharing tools
Online groups

46. Less value with…
RSS feeds and aggregators
Social bookmarking
Social networking sites
Social media and video

47. Interesting…

48. Aren’t these
core components
of Web 2.0?

49. we asked…

50. What types of Web 2.0 “activities”
are important to you?

51. Find others in the community
52%
48%
Important Not Important

52. Membership profiles
68%
32%
Important Not Important

53. Sharing code and documents
74%
26%
Important Not Important

54. Leaving feedback
70%
30%
Important Not Important

55. Collaborative software
development
54%
46%
Important Not Important

56. Subscribing to RSS feeds
58%
42%
Important Not Important

57. Rating Web content
72%
28%
Important Not Important

58. Sharing resources with social
media
78%
22%
Important Not Important

59. 80%
60%
40%
20%
0%

60. You are
interested in…
Finding others
Sharing
Collaboration
Leaving feedback

61. You are not
as interested in…
Membership profiles
Chat

62. Interesting…

63. we asked…

64. How valuable are our (ESRI.com)
Web 2.0 resources?
option: don’t use

65. Discussion forums
90%
7%
3%
Not Valuable Don't use Valuable

66. Knowledge base articles
94%
5%
2%
Not Valuable Don't use Valuable

67. Support notifications
92%
3% 5%
Not Valuable Don't use Valuable

68. Newsletters and publications
85%
10% 5%
Not Valuable Don't use Valuable

69. Code galleries
81%
14%
5%
Not Valuable Don't use Valuable

70. Arcscripts
82%
12%
5%
Not Valuable Don't use Valuable

71. Ed Services webcasts
71%
20%
9%
Not Valuable Don't use Valuable

72. Blogs
55%
33%
12%
Not Valuable Don't use Valuable

73. Media and videos
50%
33%
18%
Not Valuable Don't use Valuable

74. Podcasts
47%
38%
15%
Not Valuable Don't use Valuable

75. ESRI email list servers
49%
34%
17%
Not Valuable Don't use Valuable

76. 100%
80%
60%
40%
20% Not Valuable
Don't use
0%
Valuable

77. You find value in…
Forums
Code Galleries
Knowledge Base
Notifications

78. Less value in …
Blogs
Media and video
Podcasts

79. Others don’t
use…
Blogs
Media and video
Podcasts

80. Interesting…

81. we asked…

82. Would it be valuable
to participate
in an online community?

83. Product based
95%
5%
Valuable Not Valuable

84. Technology based
87%
13%
Valuable Not Valuable

85. Industry based
75%
25%
Valuable Not Valuable

86. IT based
77%
23%
Valuable Not Valuable

87. Database
86%
14%
Valuable Not Valuable

88. User group
76%
24%
Valuable Not Valuable

89. 100%
80%
60%
40%
20%
0%

90. you…
communities

91. what have we learned so far?

92. the
GIS community
is conservative

93. we’re uncertain of the
value of
social media

94. we want to
share
and collaborate

95. we
love
online communities

96. Web 2.0
development @

97. “Did you know…”

98. blogs.esri.com
new
home page
17 blogs

99. we
have
polls
we want your feedback…

100. we
summarize…
we value your feedback…

101. Remember the API evaluator?
you can make a difference…

102. we respond
to
comments…

103. 11
resource
centers

104. random facts…
Deployed in June of 2008
Up to 78,000+ visitors per mo
60% using IE, 32% using Firefox
Most active developer pages
Javascript
Flex

105. you can
leave
feedback…

106. we
respond

107. 13
community
sites

108. new for
Silverlight
developers

109. community
resources…

110. code galleries
are for
everyone

111. RSS
comments
ratings

112. supports
embedded
HTML tags

113. link
to other
resources

114. View it Live -
not just for
Internet applications

115. What if you have
newer versions
of code?

116. no problem!
use versioned
directories
File.zip
v1.0
v1.1
…

117. you can
RSS
to the forums!

118. media
galleries
new…

119. media galleries
host
videos, ppts…
ESRItv
How to…
Presentations

120. Wiki
pages
future…

121. more
active in the
external community…

122. Facebook
RSS

123. EDNDeveloperResources
Delicious

124. Youtube.com/esritv
YouTube
and
Viddler

125. Twitter
@ESRI
@ESRIDevSummit
@ESRIUC
EDN
@AL_Laframboise
@JimBarry
@agup
@dcardella

126. what is twitter?
micro-blogging friends followers
instant message
talk to the world
listen to the world

127. DEMO – GeoTweeters
ArcGIS Silverlight API
ArcGIS Online
Silverlight Virtual Earth API
Twitter Service

129. don’t know
what
to say?
of value!

130. at ESRI,
we’ve been
Web 2.0-enabling
more resources

131. we’ve become more
Web 2.0-enabled
ourselves

132. we’ve become
more
“social”

133. a lot more
work
ahead of us…

134. we need to
support grow and
the
GeoWeb Community

135. bring the
community
together

136. but
what
can you do?

137. ask yourself…

138. Are you Web 2.0 enabled?

139. are you
listening

140. are you
plugged in

141. are you
using all of the
tools

142. have you set up
Alerts

143. are you
informed

144. are you
tuned in
to your peers

145. are
you
participating!
Consumer
99% or
Contributor
1%

146. we all have
something
valuable
to share

147. provide
feedback

148. have you
told a
friend…
you would be
surprised
how much we
don’t
know…

149. join
the
conversations

150. homework assignment #1

151. Build a GeoWeb “Dashboard”
Alerts
Alerts
SocialMedia
Social Media RSS
RSS

153. homework assignment #2

154. sign up
for a
twitter
account

155. start
listening

156. start
sharing

157. get
geo-connected

158. be
yourself

159. thank you!

160. Allan Laframboise
EDN Team - .NET Technology Lead
alaframboise@esri.com
www.twitter.com/AL_Laframboise
edn.esri.com