1. EVALUATION; QUESTION 1.
in what ways does your media product
use, develop or challenge forms and
conventions of real media products?
SYMA RAHMAN – GROUP 24

2. ANDREW GOODWIN
Our music video follows Goodwin’s theory of
disjuncture and illustration; Mostly disjuncture
because our music video has nothing to do with the
lyrics in the song; in the song, the artist talks about
the lavish life and how spoilt she is - our music video
is set in the studio and the park, which has nothing
to do with the song. However, the artists
performance gave off the vibe that she is a diva
through her actions and mise en scene.

3. ANDREW GOODWIN
Jobedha’s performance
translated the underlying
message of the song; a spoilt
diva. These screenshots show
her and her hand gestures of
how I thought a diva would
act.
These are some of the photos we have taken for our
ancillary work. We copied the personality and gave
her specific poses to do, which we gained inspiration
from our music video and general knowledge. These
photos show her flirty and spoilt side, and I think this
comes across very well.

4. LAURA MULVEY
Our music video has got a bit of Mulvey’s theory of the male
gaze; The male gaze is when the music video includes females
for the male satisfaction. An example of this could be Dizzie
Rascal’s music video, Holiday. This music video also has
dismembering; this is when the camera cuts and zooms in to
certain parts of the female body.
Our music video has aspects of the male gaze as our main
performer is a female and we portrayed her as ‘desirable’
through her mise en scene, make up and her actions; her
actions give off the vibe that she’s too good for anyone and
spoilt.

5. EXAMPLES OF LAURA MULVEY
DIZZIE RASCAL - HOLIDAY

6. LAURA MULVEY
Showing the performers body; male gaze.
In the music video, she blows a kiss to the
camera.

7. CAROL VERNALLIS
Vernallis came up with the theory that
within the music video, there are quick,
fast edits which go in time with the
beats in the music. So that you can see
that there is a link between sound and
visuals.
The difference of shooting and editing a
music video, to a TV show or film, is that
there are more jump cuts and fast pace
shooting. Also a major difference is that
the camera is static – it is always
moving, whereas in film, its quite solid
the movement, so you can focus more.

8. VERNALLIS THEORY IN OUR MUSIC
VIDEO
I think our music video is solely based on
Vernallis’s theory; we heavily relied on the
editing of the video, and so made sure the cuts
of each shots were precisely on each beat. There
was one bit where the beat started to gradually
get faster and louder, so with that, we made the
edits of the shots faster and more frequently.
You can clearly see this in our music video and it
is probably the best bit in our music video.

9. VERNALLIS THEORY IN
OUR MUSIC VIDEO

10. MUSIC VIDEO INFLUENCES
Our main music video influence was definitely
Material Girl – Madonna; this was mostly
decided for the mise en scene and Madonna’s
acting. We wanted to recreate that atmosphere
and aura of a spoilt diva, as both the songs have
the same context. We used some shot
influences too and we took some shots out, but
they were influenced by the music video too.

11. LINKS BETWEEN MUSIC VIDEOS
In Madonna’s music video, she is
surrounded by men, trying to get her
attention with gifts, but she is only
clearly interested in the gifts, which
is a literal representation of the song
title – “Material Girl”.
We were going to recreate this by
using two males looking at our
performer then at the camera, to
make a direct connection with the
audience. We decided not to use this
as it was not a good enough shot to
be put in.

12. DIGIPAK INFLUENCES
Heavily influenced by
Andy Warhol. Quite
different.

13. ADVERTISEMENT INFLUENCES
I put two of Delilah’s advertisement ideas together
to produce my piece. My piece was also developed
on accident and experimenting with different
things.