We participated in the first ever hackathon hosted by @GSP. They called it #hackSF. In under 24 hours, we were to form groups, come up with a complete campaign idea, and present it to our chosen NPO. For us, we chose the Eviction Defense Collaborative. With no sleep (and a lot of fun) we were able to create a winning campaign (complete with a demo system) that we are proud to share with everyone. More information on the link below. http://www.letshacksf.com/

1. February 23, 2014
#hacksf @GSP
PRESENTED BY: TEAM 3

2. THE MARKETING, MESSAGING,AND PROMOTION
OF PUBLIC INFORMATION CAMPAIGN THAT
EFFECTIVELY REACHES THE MOST UNDERSERVED
AND VULNERABLE SEGMENT OF SF RESIDENTS,
FACING HARRASMENT AND/OR EVICTION.
CHALLENGE

3. + FEARFUL AND INTIMIDATED THE MAJORITY OF
THEIR DAY IS SPENT WITHIN THEIR
NEIGHBORHOODS
+ SEE FAMILY, PEERS, AND ETHNIC MEDIA AS
KEY RESOURCES
+ STRONG MOBILE PHONE USAGE (CALL/TEXT)
TARGET:
VULNERABLE SEGMENT

4. A HIGHLY-TARGETED AND
CULTURALLY-SENSITIVE AWARENESS CAMPAIGN,
THAT ENCOURAGES TARGET GROUP TO
EMPOWER THEMSELVES
BY REACHING OUT FOR EVICTION ASSISTANCE.
SOLUTION

5. MESSAGING IDEA
It’s your home and we will
help you stay.
EXECUTION:

6. WE WILL HELP YOU STAY
CAMPAIGN
EXECUTION:
CREATIVE MESSAGING

9. LANGUAGE-SPECIFIC TEXT MESSEGES

10. WEBSITE
A ONE-STOP-HUB FOR ALL THE INFORMATION AND INTRODUCE
EDC’S VAST NETWORK TO HELP THEM STAY IN THEIR HOMES
STAYSF.WEBFLOW.ORG

11. LANGUAGE-SPECIFIC BUS SHELTER ADS

12. ETHNIC-SPECIFIC PUBLICATIONS

13. OTHER ADDT’L OPPORTUNITIES

14. REBRANDING IDEAS
Eviction DEFENSE
COLLABORATIVE
Eviction DEFENSE
COLLABORATIVE
Eviction DEFENSE
COLLABORATIVE
Eviction DEFENSE
COLLABORATIVE
Eviction DEFENSE
COLLABORATIVE
Eviction Defense
COLLABORATIVE
Eviction DEFENSE
COLLABORATIVE
Eviction DEFENSE
COLLABORATIVE
Eviction DEFENSE
COLLABORATIVE
Eviction DEFENSE
COLLABORATIVE
Eviction DEFENSE
COLLABORATIVE
Eviction DEFENSE
COLLABORATIVE
Eviction DEFENSE
COLLABORATIVE
Eviction DEFENSE
COLLABORATIVE

15. TEAM3

16. http://tinyurl.com/nuf355d
Featured on <re/code>:
RESULT: