nike case study

1. SUSTAINABLE
PRODUCTION
CASE STUDY: NIKE
Presented by :
Aakash Singh
knr13ap19

2. NIKE
The world’s leading sports footwear company, Nike is determined to
embrace the environment. Nike’s vision is to create a sustainable
economy with planet, people and profit go hand-in-hand.
Since 1990’s, Nike is making efforts to reduce its environment
footprint by practicing several steps like recycling shoes, phasing out
sulfur hexafluoride and manufacturing sports accessories from waste
and working along with different NGOs. Nike had also introduced a
product line “Considered” in 2005 which insists on designing the
products on the principles of sustainability.

3. BEST - BUSINESS AND
ENVIRONMENTAL SCENARIO TOOL
Before developing BEST
Calculated separately the impact
that changes to the business had
on each criterion (financial,
water, energy, CO2, waste).
Took extended time to conduct
the environmental analyses.
With BEST we
Input one scenario and receive
data on simultaneous impacts to
five criteria (financial, water,
energy, CO2, waste).
Complete the analysis quickly,
with a turnaround in minutes,
rather than weeks.
BEST provides a 10-year quantified view of environmental and financial
impacts from changes to scenarios such as materials used or changes in
sourcing.

4. MEASURES NIKE TOOK
Nike’s single largest material purchase is the corrugated cardboard,
with an intention to reduce packaging waste, Nike applied innovative
design and came up with different materials and alternatives in order
to reduce load and shipping cost. The research started and, a box
which will use 30% less material was discovered. These fully recycled
and recyclable boxes will aid in saving 200,000 trees annually.
Nike had also researched regarding the improvement in the
sustainability of retail bags. These bags were printed on FSC-certified
printers which were operated using soy-based inks and distributed
by FSC-certified fulfillment company.

5. MEASURES NIKE TOOK
Nike has adopted remote lighting management in their retail stores
and has also reduced the energy waste.
Nike has also been operating Re-Use a show program under which
the old shoes are dropped at collection sites located worldwide.
At the 2010 FIFA World Cup, Nike introduced environmentally friendly
national team kits. These eco-friendly kits were used by Brazil, USA,
Portugal, Australia, Netherlands, South Korea, Slovenia, New Zealand
and Serbia. Nike used recycled polyester for this purpose and
prevented around 13 million plastic bottles which totaled around
254,000 kg of polyester waste. This huge was recycled and an eco-
friendly kit was manufactured.

6. SPECIAL
PRODUCTS
NIKE COLORDRY
In 2013, NIKE opened a water
free dyeing facility in its supply
chain featuring high-tech
equipment that eliminates the
use of water and process
chemicals from fabric dyeing. The
new technology is a revolution in
manufacturing that uses recycled
CO2 as a more sustainable
alternative to the traditional
water-intensive process.

7. NIKE FLYKNIT
Nike created a breakthrough in
footwear with Nike Flyknit. Flyknit is
a revolutionary manufacturing
method that enables designers to
precisely micro-engineer every stitch
to create a featherweight, formfitting
and virtually seamless upper while
reducing manufacturing waste and
the amount of materials used. Flyknit
technology has helped Nike reduce
waste by nearly 2 million pounds.

8. RECYCLED
POLYESTER
Nike incorporates recycled polyester
made from recycled plastic bottles
into high-performance apparel and
footwear. Plastic bottles are
reclaimed and melted to produce new
fabric, a process that reduces energy
consumption by an estimated 30%
compared to manufacturing virgin
polyester. Since 2010, Nike has
diverted more than two billion bottles
from landfills.