Surya Atta was launched in 1995 by Surya Food Products Limited, a partnership firm established in 1980 in Bhopal. Surya Atta is manufactured from organically grown grains that undergo stringent testing and cleaning procedures. It is available in 5kg, 10kg, and 50kg packages. By the end of 1990, Surya's turnover reached Rs. 5 crore with 50% from grains. The company also produces papads, pickles and other snacks. The marketing plan aims to increase production capacity and establish "Surya Atta" as a nutritious staple through promotions targeting low income households across rural and urban areas of India.

1. History of Surya Atta.

3. • Surya food Products Limited is a partnership firm. This
Firm set-up in 1980 in Bhopal
• SURYA ATTA is manufactured from the best quality
grade grains grown organically without use of chemical
fertilizers.
• Surya atta launched in first week of February 1995
• Quality grains are selected from all over the country
and subjected to stringent testing procedures to
measure the health of the grains, therefore giving you
a premium choice blend. Each grain, then goes through
a multi-step cleaning process in modern cleaning
machines to select only 100% clean, healthy grains.

4. • Surya Atta is available in 5Kg. and 10 kg.
consumer packings and 50Kg. bulk packing.
• By the end of 1990, their turnover had
reached RS 5 crore, 50% of which came from
the grain business.
• Surya company also comes in some other
products like papad, pickles, other homemade
salted items.

5. Marketing Plan
• Increase the Capacity of production
• Increase the working hours in shift basis.
• Collect the data of all India wheat production
• Demographic R&d

6. Marketing Objectives
• The objective of Surya ltd are:
• 1. To achieve monthly sales of 720 MT Atta in
1995-96
• 2. To achieve monthly sales of 1800 MT Atta in
by the end of 1996.
• 3. To establish “Surya Atta” as a nutritious,
value for money, regular food product.

7. SWOT Analysis
• S- Commitment, Clear objectives, famous in
other house hold items.
• W- Small base company, Too narrow a focus,
competitor product’s price, lack of goodwill,
• O- 80-90% family prefer consumed Bread one
time daily, Vast STP,
• T- Two major competitor Captain Cook and
Trupti, Distribution channel,

8. Decision Strategy.
• STP.
• Segmentation, Targeting, and positioning,
• Company mainly focus on low income
household family.
• P- Surya Atta position in the mind of women,
like competitors (AAJ KI NARI), but he
introduce “nutrition”

9. 4P’s
• Product, price, place, promotion,
• Product- 1kg, 2kg,and 5kg, high quality thick
polythene packs
• Price- Mr Aggrawal always think that low
price, 8-10/kg, and competitors price is 12/kg
• Place- Distribute in rural area as well as urban
areas in each and every shop,
• Promotion- 50,000 per month budget allocate
for advertisement During the first year,

10. Price List of Atta
S.No Name of Item Rate Dispatch Type
1
Surya Farmi Atta ( 50
kgs Bag )
Rs. 450/- Per bag
F.O.R.
(For Rajasthan)
2
Surya Farmi Atta ( 10
kgs Bag )
Rs.100/- Per bag
F.O.R.
(For Rajasthan)
3
Surya Farmi Atta ( 5
kgs Bag )
Rs. 60/- Per bag
F.O.R.
(For Rajasthan)