This document outlines the vision, mission, five forces analysis, BCG matrix, SWOT analysis, core competencies, balanced scorecard, and principles for building a company to last for a tire manufacturing company. The vision is to provide highest quality products and services for total customer satisfaction. The mission is to be the number one tire brand in India and most profitable through customer obsession, high quality tires, and value for stakeholders. The five forces analysis finds supplier bargaining power and rivalry to be high threats. The BCG matrix shows tires as the cash cow. The SWOT analysis identifies innovation, supply chain, and market share as strengths and rising costs and competition as threats. Core competencies are identified as innovation, training, risk-
2. VISION:
“MRF will at all times provide total customer satisfaction through products & services of
highest quality and reliability”
To be amongst the most admired companies in India, committed to excellence
MISSION:
Be a Customer Obsessed Company - Customer First 24x7
No.1 Tyre Brand in India
Most profitable Tyre Company in India
Be a Green Company
Deliver Enhanced Value to all stakeholders
4. BARGAINING POWER OF SUPLIERS:
HIGH
Number of suppliers – low
Availability/ acceptability of raw material substitutes – low
Switching cost – high
Tyre industry not the key customer
5. BARGAINING POWER OF BUYERS:
OEM’s HIGH
In replacement market MODERATE
Switching cost LOW
6. THREAT OF NEW ENTRANTS:
LOW, Due to high entry barriers
Highly capital intensive industry
High raw material costs
Shortage of raw material
Force of rivalry
High risk
7. RIVALRY AMONG EXISTING COMPETITORS:
HIGH
Low value added product with high competition
80% of market share with top 4 players
Consolidation expected as the industry nearing maturity