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Technical Communicators:
Breaking Boundaries and Driving Change
Andrea L. Ames
TCUK 2015 Keynote – October 1, 2015
Your current safe boundaries
were once unknown frontiers
Boundaries
10. Think systems, not discrete events
 Everything is interrelated, and content is everywhere
 Be sure to consider what might result further down
the line
9. Do your homework
 To break the rules “well” and create art, understand
where the boundaries are and what defines them
 You will be better able to break through others’
boundaries, as well
8. Don’t say “that’s not my job”
 Practice professionalism in content—own it
 Own the entirety of the content experience—
strategy, design, development, delivery…
7. Be a consultant
 Don’t get too emotionally involved in your agenda
 Objectively tell your story with data and advise
6. Communicate, communicate, communicate
 Clearly articulate your agenda in the language of
your stakeholders
 Manage those stakeholders continually through
stories that further your agenda
Change…it’s gorgeous at the end
5. Acknowledge the result of not changing
 What will happen if you don’t?
 Will it be better or worse than changing?
4. Be willing to be uncomfortable
 Embrace ambiguity as a reality and a necessity
 Step outside your comfort zone
3. Stop fighting for the old; start building the new
 What if everything 10 years from now was exactly as
it is today? Would you be happy? Satisfied?
 Focus your energy productively
2. Be the change that you want to see
 Model the behavior to build trust around you
 Gather followers on the path to change
1. Recognize that change is a process, not an event
 It won’t happen on its own, and it’s often hard
 You must “practice” it consciously
The Top 10
Boundaries
10. Think systems, not
discrete events
9. Do your homework
8. Don’t say “that’s not my
job”
7. Be a consultant
6. Communicate,
communicate,
communicate
Change
5. Acknowledge the result
of not changing
4. Be willing to be
uncomfortable
3. Stop fighting for the
old; start building the new
2. Be the change that you
want to see
1. Recognize that change
is a process, not an event

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Technical Communicators: Breaking Boundaries and Driving Change

  • 1. Technical Communicators: Breaking Boundaries and Driving Change Andrea L. Ames TCUK 2015 Keynote – October 1, 2015
  • 2. Your current safe boundaries were once unknown frontiers Boundaries
  • 3. 10. Think systems, not discrete events  Everything is interrelated, and content is everywhere  Be sure to consider what might result further down the line
  • 4. 9. Do your homework  To break the rules “well” and create art, understand where the boundaries are and what defines them  You will be better able to break through others’ boundaries, as well
  • 5. 8. Don’t say “that’s not my job”  Practice professionalism in content—own it  Own the entirety of the content experience— strategy, design, development, delivery…
  • 6. 7. Be a consultant  Don’t get too emotionally involved in your agenda  Objectively tell your story with data and advise
  • 7. 6. Communicate, communicate, communicate  Clearly articulate your agenda in the language of your stakeholders  Manage those stakeholders continually through stories that further your agenda
  • 9. 5. Acknowledge the result of not changing  What will happen if you don’t?  Will it be better or worse than changing?
  • 10. 4. Be willing to be uncomfortable  Embrace ambiguity as a reality and a necessity  Step outside your comfort zone
  • 11. 3. Stop fighting for the old; start building the new  What if everything 10 years from now was exactly as it is today? Would you be happy? Satisfied?  Focus your energy productively
  • 12. 2. Be the change that you want to see  Model the behavior to build trust around you  Gather followers on the path to change
  • 13. 1. Recognize that change is a process, not an event  It won’t happen on its own, and it’s often hard  You must “practice” it consciously
  • 14.
  • 15. The Top 10 Boundaries 10. Think systems, not discrete events 9. Do your homework 8. Don’t say “that’s not my job” 7. Be a consultant 6. Communicate, communicate, communicate Change 5. Acknowledge the result of not changing 4. Be willing to be uncomfortable 3. Stop fighting for the old; start building the new 2. Be the change that you want to see 1. Recognize that change is a process, not an event