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Research mobile commerce carrier strategies aarkstore.com
1. ||Research||Mobile Commerce Carrier Strategies Aarkstore.com
Overview:
Mobile Commerce is both an opportunity and a threat to carriers as many third parties seek to offer
alternatives to network operator based offerings. Competitors include established players such as
PayPal as well as many start-up companies. Incumbent operators face the threat of Google and other
larger players that wish to dominate this large market opportunity.
In addition, carriers are faced with decisions regarding various technologies, solutions and approaches.
There is also a need for careful consideration with respect to the cross-over between mobile
advertising/marketing and mobile commerce. Carriers must therefore consider everything from Near
Field Communications (NFC), 2D Bar Codes, Abbreviated Dialing Codes, Short Messaging and other
customer interface approaches to mobile wallet, integration with financial institutions, debit versus
credit, and more.
This research provides analysis of the major technologies, systems, solutions, applications and players. It
also analyzes the relationship between mobile advertising/marketing and mobile commerce and
answers the question why carriers cannot have one strategy in isolation from another. Carriers must
have an integrated strategy to be successful as digital media, content, advertisements/marketing,
applications, and commerce evolve to become increasingly mobilized. This research provides critical
analysis and recommendations for wireless services to assist them in infrastructure, application, OSS
integration, and partnering decisions associated with mobile commerce.
Target Audience:
Mobile Network Operators
Mobile Software Developers
OSS/BSS Solution Providers
Social Commerce Vendors
Handset and Tablet Manufacturers
Mobile Payment Service Providers
Content and Applications Aggregators
Mobile Marketing and Advertising Providers
Telecommunications Infrastructure Providers
Browse complete Report on :
http://www.aarkstore.com/reports/Mobile-Commerce-Carrier-Strategies-214041.html
Neel
2. Aarkstore Enterprise
Phone:08149852585
Email:enquiry@aarkstore.com
URL:www.aarkstore.com
http://www.facebook.com/aarkstore
http://in.linkedin.com/in/aarkstore
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