1. Point A to B
Putting Google Transit to work for
the Lake Tahoe basin
Aaron Antrim
TMA Board meeting
Trillium
Granlibakken Resort
April 2, 2009 TRANSIT INTERNET SOLUTIONS

2. Tahoe basin Google Transit
project overview
• Make TMA shuttles, BlueGO routes, North
Lake Tahoe Express airport shuttles, and TART
available on Google Transit
• Project is led and 100% funded by TRPA
• Planned launch date of May 23, 2009
Trillium
TRANSIT INTERNET SOLUTIONS

4. What is it?
• Conventional transit schedules and
maps are unfamiliar/hard-to-use
Why Google
Transit?
• Google Transit is a familiar format
Making the most for public transportation
of Google Transit information
• Most Americans on the web
How to maintain
data
• Shows transit as an alternative to
driving
• Interface in 12 different languages
• Available on mobile devices like
iPhones and Blackberries
Trillium
TRANSIT INTERNET SOLUTIONS

5. 2
3
Let’s take a trip…
32
33
29
37
18
20
21
21
22
23
24
DOWNTOWN
24
25
26
27
28
29
B at 11th :23
33
37
TRANSIT4tCENTER
1 h at B :24
29
30
HSU (Library) :26
37
92518E StreetB
14th at :28
31
14th at Union :29
20
Between 10th & 9th
Union at 11th :30 12
21
Community Center :31
21 A
13
(10:30 to 2:30 or on request)
Transfer to HTA
Colony Inn :33
22
14
Sunnybrae Prof. Bldg. :34
23
15
Sunnybrae Centre :35
24
Bus stops on demand at intersections.
Sunnybrae Loop :37
1
1A
DOWNTOWN Sunnybrae Loop :37
Sunnybrae Centre :41
CLOSED ON MAJOR HOLIDAYS:
24
Crescent Way :42
25
NEW YEARS DAY • MEMORIAL DAY
Equinox School :44
26
Union at 11th :45
27
MARTIN LUTHERUnion DAY • 4TH:46
14th at KING OF
28
JULY • LABOR DAY :50
14th at B :47
29
HSU (Library)
37
THANKSGIVING at 14th & DAY AFTER
LK Wood DAY :51
30
14th West of G :52
CHRISTMAS DAY & DAY AFTER
N O R T H B O U N D
! quot;
# $ % !! !quot; !#
TRANSPORTATION: &# &$ 'quot;&' quot;! quot;quot; quot;#
!$ !% &! " &%
GENERAL REFERENCE: The Arcata & Mad Riv
!quot;#$ %quot;&'
'()*+*,-,'.-)/'0'1*,23 45#6 !758%
ated by the Arcata
!quot;#! %quot;&( 'quot;&(
'92:;<-=2+'.>?>3 45#& !758#
Arcata: A&MRTS ...................................... 822-3775
!quot;#) %quot;&# 'quot;&#
'@AA+:;A+2'B2-C<3 45#7 !758quot;
alternative form of t
(quot;&$ %quot;%' 'quot;%'
'DE-F'B2-C<'G++3 4586 !75quot;%
Chamber of Commerce ........... 822-3619 Eureka (quot;&& Transit ............................. 443-0826 limits for all citize
%quot;%% 'quot;%%
'H)-+I2'1A-,3 4588 !75quot;$
)(quot;%) )quot;%$ (quot;&( !quot;() %quot;%) &quot;($ 'quot;%) $quot;($
'J*)KA);'(2)F*+-E3 $58$ 458! %5&$ !75quot;8 !!5&7
City Hall ................................... 822-5951 Redwood Transit (H.T.A.) ............ 443-0826 saving energy and s
)(quot;!$ )quot;%! (quot;%* !quot;)$ %quot;!$ &quot;(! 'quot;!$ $quot;(!
'D2+;)-E'0'@L))-M $58quot; 45quot;$ %5&quot; !75quot;7 !!5!6
citizens and student
)(quot;!& )quot;%) (quot;%' ................................... 825-8934
!quot;)& %quot;!& &quot;() 'quot;!& $quot;()
'@CN*+E2M=*EE2'O*I<'PC<AAE3 $58! 45quot;# %5&! !75&4 !!5!8
Fire Dept. ................................. 822-2000 Greyhound !quot;)! %quot;!!
)(quot;!! )quot;!+ (quot;%% &quot;)+ 'quot;!! $quot;)+
'1-*E)A-,'J=2+L2 45quot;quot; %5!% !75&6 !!5!&
Library ...................................... 822-5954 .......................................'quot;!# $quot;)' 231-2222
&quot;)' (800)
)(quot;!# )quot;!' (quot;%) !quot;)# %quot;!# )#quot;%'
'@CN*+E2M=*EE2'P<AK:3 45quot;7 %5!6 !75&quot; !!57%
The cost of the syst
)(quot;(* )quot;!% (quot;!+ !quot;#* %quot;(* &quot;)% 'quot;(* $quot;)% )#quot;%%
'PC<AAE'1A-,3 45&4 %5!8 !75&! !!57$
Police ....................................... 822-2428 Arcata Dial-A-Ride Info&quot;)! 'quot;(' $quot;)( 822-3775
...............
)(quot;(' )quot;!( (quot;!$ !quot;#' %quot;(' )#quot;%(
'B2EE-'Q*:;-'J=2+L2 45&6 %5!& !75!% !!57# and revenues obtain
)(quot;(( (quot;!! %quot;(( 'quot;(( )#quot;!*
'Q-EE2M'R-:;3 45&& !75!#
sales tax on gasoline
Highway Patrol ............................ 822-5981 Dial-A-Ride pickup %quot;%* %quot;)+ ...................... 442-4555 ,
)(quot;)+ )(quot;%+ (quot;!# 'quot;)+ )#quot;!+
'Q-EE2M'92:;3 45!% !75!&
)(quot;)! )(quot;%( )quot;(& (quot;(% (quot;&+ %quot;)! %quot;%( &quot;#& 'quot;)! $quot;#& *quot;(& )#quot;!!
'OLFSAE,;'P;-;2'T*S)-)M3 ....................... 826-3011
$576 $5quot;quot; 45!quot; %57# !7576 !75#4
H.S.U. Information $578 $5quot;! 45!! %57quot; !7578 !75#6 )(quot;%# )quot;(! (quot;(( (quot;&$ %quot;)) %quot;%# &quot;#! 'quot;)) $quot;#! 442-4551
City Cab ....................................... *quot;(! )#quot;!)
-
)(quot;))
'!8;<'0'B'P;)22;:'U'J)C-;- A&MRTS is conve
)(quot;#* )(quot;!$ )quot;(# (quot;)+ (quot;&% %quot;#* %quot;!$ &quot;## 'quot;#* $quot;## 442-0900
Express Taxi ................................ *quot;(# )#quot;(*
'J)C-;-'()-+:*;'D2+;2)3 $57! $5&4 4574 %577 !757! !75#quot;
Arcata Ambulance ....................... 822-4166 to within ¼ mile o
!quot;&$ &quot;&$ *quot;#+
'@-+*E-'DAFFL+*;M'D2+;2) $5#$ !!5#$
.
Mad River Comm. Hosp. ............. 822-3621 Airport Shuttle ............................. 442-9266
!quot;&# &quot;&# *quot;#(
'quot;),'0'1'P;)22;:'V'RL)2/-3 $5#7 !!5#7 For information call:
458% %5#7 !758& )(quot;(' )quot;#+ (quot;#* (quot;%! %quot;(' %quot;%+ 'quot;%+ )#quot;)$
'#;<'0'W'P;)22;:3 65#7 $5!$
/
Emergency Calls ................................. 911 )(quot;(% )quot;#$ (quot;#' ........................ (800) USA-RAIL
AMTRACK (quot;%) !quot;%* %quot;(% %quot;%$ &quot;%* 'quot;%$ *quot;## )#quot;)&
'#;<'0'?'P;)22;:3 6584 $5!# $584 458$ %584 !7587 !!584

6. 2
3
Let’s take a trip…
32
33
29
37
18
20
21
21
22
23
24
DOWNTOWN
step 1 24
25
26
(my house) 27
28
29
B at 11th :23
33
37
TRANSIT4tCENTER
1 h at B :24
29
30
HSU (Library) :26
37
92518E StreetB
14th at :28
31
14th at Union :29
20
Between 10th & 9th
Union at 11th :30 12
21
Community Center :31
21 A
13
(10:30 to 2:30 or on request)
Transfer to HTA
Colony Inn :33
22
14
Sunnybrae Prof. Bldg. :34
23
15
Sunnybrae Centre :35
24
Bus stops on demand at intersections.
Sunnybrae Loop :37
1
1A
DOWNTOWN Sunnybrae Loop :37
Sunnybrae Centre :41
CLOSED ON MAJOR HOLIDAYS:
24
Crescent Way :42
25
NEW YEARS DAY • MEMORIAL DAY
Equinox School :44
26
Union at 11th :45
27
MARTIN LUTHERUnion DAY • 4TH:46
14th at KING OF
28
JULY • LABOR DAY :50
14th at B :47
29
HSU (Library)
37
THANKSGIVING at 14th & DAY AFTER
LK Wood DAY :51
30
14th West of G :52
CHRISTMAS DAY & DAY AFTER
N O R T H B O U N D
! quot;
# $ % !! !quot; !#
TRANSPORTATION: &# &$ 'quot;&' quot;! quot;quot; quot;#
!$ !% &! &quot; &%
GENERAL REFERENCE: The Arcata & Mad Riv
!quot;#$ %quot;&'
'()*+*,-,'.-)/'0'1*,23 45#6 !758%
ated by the Arcata
!quot;#! %quot;&( 'quot;&(
'92:;<-=2+'.>?>3 45#& !758#
Arcata: A&MRTS ...................................... 822-3775
!quot;#) %quot;&# 'quot;&#
'@AA+:;A+2'B2-C<3 45#7 !758quot;
alternative form of t
(quot;&$ %quot;%' 'quot;%'
'DE-F'B2-C<'G++3 4586 !75quot;%
Chamber of Commerce ........... 822-3619 Eureka (quot;&& Transit ............................. 443-0826 limits for all citize
%quot;%% 'quot;%%
'H)-+I2'1A-,3 4588 !75quot;$
)(quot;%) )quot;%$ (quot;&( !quot;() %quot;%) &quot;($ 'quot;%) $quot;($
'J*)KA);'(2)F*+-E3 $58$ 458! %5&$ !75quot;8 !!5&7
City Hall ................................... 822-5951 Redwood Transit (H.T.A.) ............ 443-0826 saving energy and s
)(quot;!$ )quot;%! (quot;%* !quot;)$ %quot;!$ &quot;(! 'quot;!$ $quot;(!
'D2+;)-E'0'@L))-M $58quot; 45quot;$ %5&quot; !75quot;7 !!5!6
citizens and student
)(quot;!& )quot;%) (quot;%' ................................... 825-8934
!quot;)& %quot;!& &quot;() 'quot;!& $quot;()
'@CN*+E2M=*EE2'O*I<'PC<AAE3 $58! 45quot;# %5&! !75&4 !!5!8
Fire Dept. ................................. 822-2000 Greyhound !quot;)! %quot;!!
)(quot;!! )quot;!+ (quot;%% &quot;)+ 'quot;!! $quot;)+
'1-*E)A-,'J=2+L2 45quot;quot; %5!% !75&6 !!5!&
Library ...................................... 822-5954 .......................................'quot;!# $quot;)' 231-2222
&quot;)' (800)
)(quot;!# )quot;!' (quot;%) !quot;)# %quot;!# )#quot;%'
'@CN*+E2M=*EE2'P<AK:3 45quot;7 %5!6 !75&quot; !!57%
The cost of the syst
)(quot;(* )quot;!% (quot;!+ !quot;#* %quot;(* &quot;)% 'quot;(* $quot;)% )#quot;%%
'PC<AAE'1A-,3 45&4 %5!8 !75&! !!57$
Police ....................................... 822-2428 Arcata Dial-A-Ride Info&quot;)! 'quot;(' $quot;)( 822-3775
...............
)(quot;(' )quot;!( (quot;!$ !quot;#' %quot;(' )#quot;%(
'B2EE-'Q*:;-'J=2+L2 45&6 %5!& !75!% !!57# and revenues obtain
)(quot;(( (quot;!! %quot;(( 'quot;(( )#quot;!*
'Q-EE2M'R-:;3 45&& !75!#
sales tax on gasoline
Highway Patrol ............................ 822-5981 Dial-A-Ride pickup %quot;%* %quot;)+ ...................... 442-4555 ,
)(quot;)+ )(quot;%+ (quot;!# 'quot;)+ )#quot;!+
'Q-EE2M'92:;3 45!% !75!&
)(quot;)! )(quot;%( )quot;(& (quot;(% (quot;&+ %quot;)! %quot;%( &quot;#& 'quot;)! $quot;#& *quot;(& )#quot;!!
'OLFSAE,;'P;-;2'T*S)-)M3 ....................... 826-3011
$576 $5quot;quot; 45!quot; %57# !7576 !75#4
H.S.U. Information $578 $5quot;! 45!! %57quot; !7578 !75#6 )(quot;%# )quot;(! (quot;(( (quot;&$ %quot;)) %quot;%# &quot;#! 'quot;)) $quot;#! 442-4551
City Cab ....................................... *quot;(! )#quot;!)
-
)(quot;))
'!8;<'0'B'P;)22;:'U'J)C-;- A&MRTS is conve
)(quot;#* )(quot;!$ )quot;(# (quot;)+ (quot;&% %quot;#* %quot;!$ &quot;## 'quot;#* $quot;## 442-0900
Express Taxi ................................ *quot;(# )#quot;(*
'J)C-;-'()-+:*;'D2+;2)3 $57! $5&4 4574 %577 !757! !75#quot;
Arcata Ambulance ....................... 822-4166 to within ¼ mile o
!quot;&$ &quot;&$ *quot;#+
'@-+*E-'DAFFL+*;M'D2+;2) $5#$ !!5#$
.
Mad River Comm. Hosp. ............. 822-3621 Airport Shuttle ............................. 442-9266
!quot;&# &quot;&# *quot;#(
'quot;),'0'1'P;)22;:'V'RL)2/-3 $5#7 !!5#7 For information call:
458% %5#7 !758& )(quot;(' )quot;#+ (quot;#* (quot;%! %quot;(' %quot;%+ 'quot;%+ )#quot;)$
'#;<'0'W'P;)22;:3 65#7 $5!$
/
Emergency Calls ................................. 911 )(quot;(% )quot;#$ (quot;#' ........................ (800) USA-RAIL
AMTRACK (quot;%) !quot;%* %quot;(% %quot;%$ &quot;%* 'quot;%$ *quot;## )#quot;)&
'#;<'0'?'P;)22;:3 6584 $5!# $584 458$ %584 !7587 !!584

7. 2
3
Let’s take a trip…
32
33
29
37
18
20
21
21
22
23
24
DOWNTOWN
step 1 24
25
26
(my house) 27
28
29
B at 11th :23
33
37
TRANSIT4tCENTER
1 h at B :24
29
30
HSU (Library) :26
37
92518E StreetB
14th at :28
31
14th at Union :29
20
Between 10th & 9th
Union at 11th :30 12
21
Community Center :31
21 A
13
(10:30 to 2:30 or on request)
Transfer to HTA
step 2
Colony Inn :33
22
14
Sunnybrae Prof. Bldg. :34
23
15
Sunnybrae Centre :35
24
Bus stops on demand at intersections.
Sunnybrae Loop :37
1
1A
(timing point)
DOWNTOWN Sunnybrae Loop :37
Sunnybrae Centre :41
CLOSED ON MAJOR HOLIDAYS:
24
Crescent Way :42
25
NEW 26 Equinox School
YEARS DAY • MEMORIAL DAY:44
Union at 11th :45
27
MARTIN LUTHERUnion DAY • 4TH:46
14th at KING OF
28
JULY • LABOR DAY :50
14th at B :47
29
HSU (Library)
37
THANKSGIVING at 14th & DAY AFTER
LK Wood DAY :51
30
14th West of G :52
CHRISTMAS DAY & DAY AFTER
N O R T H B O U N D
! quot;
# $ % !! !quot; !#
TRANSPORTATION: &# &$ 'quot;&' quot;! quot;quot; quot;#
!$ !% &! &quot; &%
GENERAL REFERENCE: The Arcata & Mad Riv
!quot;#$ %quot;&'
'()*+*,-,'.-)/'0'1*,23 45#6 !758%
ated by the Arcata
!quot;#! %quot;&( 'quot;&(
'92:;<-=2+'.>?>3 45#& !758#
Arcata: A&MRTS ...................................... 822-3775
!quot;#) %quot;&# 'quot;&#
'@AA+:;A+2'B2-C<3 45#7 !758quot;
alternative form of t
(quot;&$ %quot;%' 'quot;%'
'DE-F'B2-C<'G++3 4586 !75quot;%
Chamber of Commerce ........... 822-3619 Eureka (quot;&& Transit ............................. 443-0826 limits for all citize
%quot;%% 'quot;%%
'H)-+I2'1A-,3 4588 !75quot;$
)(quot;%) )quot;%$ (quot;&( !quot;() %quot;%) &quot;($ 'quot;%) $quot;($
'J*)KA);'(2)F*+-E3 $58$ 458! %5&$ !75quot;8 !!5&7
City Hall ................................... 822-5951 Redwood Transit (H.T.A.) ............ 443-0826 saving energy and s
)(quot;!$ )quot;%! (quot;%* !quot;)$ %quot;!$ &quot;(! 'quot;!$ $quot;(!
'D2+;)-E'0'@L))-M $58quot; 45quot;$ %5&quot; !75quot;7 !!5!6
citizens and student
)(quot;!& )quot;%) (quot;%' ................................... 825-8934
!quot;)& %quot;!& &quot;() 'quot;!& $quot;()
'@CN*+E2M=*EE2'O*I<'PC<AAE3 $58! 45quot;# %5&! !75&4 !!5!8
Fire Dept. ................................. 822-2000 Greyhound !quot;)! %quot;!!
)(quot;!! )quot;!+ (quot;%% &quot;)+ 'quot;!! $quot;)+
'1-*E)A-,'J=2+L2 45quot;quot; %5!% !75&6 !!5!&
Library ...................................... 822-5954 .......................................'quot;!# $quot;)' 231-2222
&quot;)' (800)
)(quot;!# )quot;!' (quot;%) !quot;)# %quot;!# )#quot;%'
'@CN*+E2M=*EE2'P<AK:3 45quot;7 %5!6 !75&quot; !!57%
The cost of the syst
)(quot;(* )quot;!% (quot;!+ !quot;#* %quot;(* &quot;)% 'quot;(* $quot;)% )#quot;%%
'PC<AAE'1A-,3 45&4 %5!8 !75&! !!57$
Police ....................................... 822-2428 Arcata Dial-A-Ride Info&quot;)! 'quot;(' $quot;)( 822-3775
...............
)(quot;(' )quot;!( (quot;!$ !quot;#' %quot;(' )#quot;%(
'B2EE-'Q*:;-'J=2+L2 45&6 %5!& !75!% !!57# and revenues obtain
)(quot;(( (quot;!! %quot;(( 'quot;(( )#quot;!*
'Q-EE2M'R-:;3 45&& !75!#
sales tax on gasoline
Highway Patrol ............................ 822-5981 Dial-A-Ride pickup %quot;%* %quot;)+ ...................... 442-4555 ,
)(quot;)+ )(quot;%+ (quot;!# 'quot;)+ )#quot;!+
'Q-EE2M'92:;3 45!% !75!&
)(quot;)! )(quot;%( )quot;(& (quot;(% (quot;&+ %quot;)! %quot;%( &quot;#& 'quot;)! $quot;#& *quot;(& )#quot;!!
'OLFSAE,;'P;-;2'T*S)-)M3 ....................... 826-3011
$576 $5quot;quot; 45!quot; %57# !7576 !75#4
H.S.U. Information $578 $5quot;! 45!! %57quot; !7578 !75#6 )(quot;%# )quot;(! (quot;(( (quot;&$ %quot;)) %quot;%# &quot;#! 'quot;)) $quot;#! 442-4551
City Cab ....................................... *quot;(! )#quot;!)
-
)(quot;))
'!8;<'0'B'P;)22;:'U'J)C-;- A&MRTS is conve
)(quot;#* )(quot;!$ )quot;(# (quot;)+ (quot;&% %quot;#* %quot;!$ &quot;## 'quot;#* $quot;## 442-0900
Express Taxi ................................ *quot;(# )#quot;(*
'J)C-;-'()-+:*;'D2+;2)3 $57! $5&4 4574 %577 !757! !75#quot;
Arcata Ambulance ....................... 822-4166 to within ¼ mile o
!quot;&$ &quot;&$ *quot;#+
'@-+*E-'DAFFL+*;M'D2+;2) $5#$ !!5#$
.
Mad River Comm. Hosp. ............. 822-3621 Airport Shuttle ............................. 442-9266
!quot;&# &quot;&# *quot;#(
'quot;),'0'1'P;)22;:'V'RL)2/-3 $5#7 !!5#7 For information call:
458% %5#7 !758& )(quot;(' )quot;#+ (quot;#* (quot;%! %quot;(' %quot;%+ 'quot;%+ )#quot;)$
'#;<'0'W'P;)22;:3 65#7 $5!$
/
Emergency Calls ................................. 911 )(quot;(% )quot;#$ (quot;#' ........................ (800) USA-RAIL
AMTRACK (quot;%) !quot;%* %quot;(% %quot;%$ &quot;%* 'quot;%$ *quot;## )#quot;)&
'#;<'0'?'P;)22;:3 6584 $5!# $584 458$ %584 !7587 !!584

8. 2
3
Let’s take a trip…
32
33
29
37
18
20
21
21
22
23
24
DOWNTOWN
step 1 24
25
26
(my house) 27
28
29
B at 11th :23
33
37
TRANSIT4tCENTER
1 h at B :24
29
30
HSU (Library) :26
37
92518E StreetB
14th at :28
31
14th at Union :29
20
Between 10th & 9th
Union at 11th :30 12
21
Community Center :31
21 A
13
(10:30 to 2:30 or on request)
Transfer to HTA
step 2
Colony Inn :33
22
14
Sunnybrae Prof. Bldg. :34
23
15
Sunnybrae Centre :35
24
Bus stops on demand at intersections.
Sunnybrae Loop :37
1
1A
(timing point)
DOWNTOWN Sunnybrae Loop :37
Sunnybrae Centre :41
CLOSED ON MAJOR HOLIDAYS:
24
Crescent Way :42
25
NEW 26 Equinox School
YEARS DAY • MEMORIAL DAY:44
Union at 11th :45
27
MARTIN LUTHERUnion DAY • 4TH:46
14th at KING OF
28
JULY • LABOR DAY :50
14th at B :47
29
HSU (Library)
37
THANKSGIVING at 14th & DAY AFTER
LK Wood DAY :51
30
14th West of G :52
CHRISTMAS DAY & DAY AFTER
N O R T H B O U N D
! quot;
# $ % !! !quot; !#
TRANSPORTATION: &# &$ 'quot;&' quot;! quot;quot; quot;#
!$ !% &! &quot; &%
GENERAL REFERENCE: The Arcata & Mad Riv
!quot;#$ %quot;&'
'()*+*,-,'.-)/'0'1*,23 45#6 !758%
ated by the Arcata
!quot;#! %quot;&( 'quot;&(
'92:;<-=2+'.>?>3 45#& !758#
Arcata: A&MRTS ...................................... 822-3775
step 3
!quot;#) %quot;&# 'quot;&#
'@AA+:;A+2'B2-C<3 45#7 !758quot;
alternative form of t
(quot;&$ %quot;%' 'quot;%'
'DE-F'B2-C<'G++3 4586 !75quot;%
Chamber of Commerce ........... 822-3619 Eureka (quot;&& Transit ............................. 443-0826 limits for all citize
%quot;%% 'quot;%%
'H)-+I2'1A-,3 4588 !75quot;$
)(quot;%) )quot;%$ (quot;&( !quot;() %quot;%) &quot;($ 'quot;%) $quot;($
'J*)KA);'(2)F*+-E3 $58$ 458! %5&$ !75quot;8 !!5&7
City Hall ................................... 822-5951 Redwood Transit (H.T.A.) ............ 443-0826 saving energy and s
(transfer)
)(quot;!$ )quot;%! (quot;%* !quot;)$ %quot;!$ &quot;(! 'quot;!$ $quot;(!
'D2+;)-E'0'@L))-M $58quot; 45quot;$ %5&quot; !75quot;7 !!5!6
citizens and student
)(quot;!& )quot;%) (quot;%' ................................... 825-8934
!quot;)& %quot;!& &quot;() 'quot;!& $quot;()
'@CN*+E2M=*EE2'O*I<'PC<AAE3 $58! 45quot;# %5&! !75&4 !!5!8
Fire Dept. ................................. 822-2000 Greyhound !quot;)! %quot;!!
)(quot;!! )quot;!+ (quot;%% &quot;)+ 'quot;!! $quot;)+
'1-*E)A-,'J=2+L2 45quot;quot; %5!% !75&6 !!5!&
Library ...................................... 822-5954 .......................................'quot;!# $quot;)' 231-2222
&quot;)' (800)
)(quot;!# )quot;!' (quot;%) !quot;)# %quot;!# )#quot;%'
'@CN*+E2M=*EE2'P<AK:3 45quot;7 %5!6 !75&quot; !!57%
The cost of the syst
)(quot;(* )quot;!% (quot;!+ !quot;#* %quot;(* &quot;)% 'quot;(* $quot;)% )#quot;%%
'PC<AAE'1A-,3 45&4 %5!8 !75&! !!57$
Police ....................................... 822-2428 Arcata Dial-A-Ride Info&quot;)! 'quot;(' $quot;)( 822-3775
...............
)(quot;(' )quot;!( (quot;!$ !quot;#' %quot;(' )#quot;%(
'B2EE-'Q*:;-'J=2+L2 45&6 %5!& !75!% !!57# and revenues obtain
)(quot;(( (quot;!! %quot;(( 'quot;(( )#quot;!*
'Q-EE2M'R-:;3 45&& !75!#
sales tax on gasoline
Highway Patrol ............................ 822-5981 Dial-A-Ride pickup %quot;%* %quot;)+ ...................... 442-4555 ,
)(quot;)+ )(quot;%+ (quot;!# 'quot;)+ )#quot;!+
'Q-EE2M'92:;3 45!% !75!&
)(quot;)! )(quot;%( )quot;(& (quot;(% (quot;&+ %quot;)! %quot;%( &quot;#& 'quot;)! $quot;#& *quot;(& )#quot;!!
'OLFSAE,;'P;-;2'T*S)-)M3 ....................... 826-3011
$576 $5quot;quot; 45!quot; %57# !7576 !75#4
H.S.U. Information $578 $5quot;! 45!! %57quot; !7578 !75#6 )(quot;%# )quot;(! (quot;(( (quot;&$ %quot;)) %quot;%# &quot;#! 'quot;)) $quot;#! 442-4551
City Cab ....................................... *quot;(! )#quot;!)
-
)(quot;))
'!8;<'0'B'P;)22;:'U'J)C-;- A&MRTS is conve
)(quot;#* )(quot;!$ )quot;(# (quot;)+ (quot;&% %quot;#* %quot;!$ &quot;## 'quot;#* $quot;## 442-0900
Express Taxi ................................ *quot;(# )#quot;(*
'J)C-;-'()-+:*;'D2+;2)3 $57! $5&4 4574 %577 !757! !75#quot;
Arcata Ambulance ....................... 822-4166 to within ¼ mile o
!quot;&$ &quot;&$ *quot;#+
'@-+*E-'DAFFL+*;M'D2+;2) $5#$ !!5#$
.
Mad River Comm. Hosp. ............. 822-3621 Airport Shuttle ............................. 442-9266
!quot;&# &quot;&# *quot;#(
'quot;),'0'1'P;)22;:'V'RL)2/-3 $5#7 !!5#7 For information call:
458% %5#7 !758& )(quot;(' )quot;#+ (quot;#* (quot;%! %quot;(' %quot;%+ 'quot;%+ )#quot;)$
'#;<'0'W'P;)22;:3 65#7 $5!$
/
Emergency Calls ................................. 911 )(quot;(% )quot;#$ (quot;#' ........................ (800) USA-RAIL
AMTRACK (quot;%) !quot;%* %quot;(% %quot;%$ &quot;%* 'quot;%$ *quot;## )#quot;)&
'#;<'0'?'P;)22;:3 6584 $5!# $584 458$ %584 !7587 !!584

9. 2
3
Let’s take a trip…
32
33
29
37
18
20
21
21
22
23
24
DOWNTOWN
step 1 24
25
26
(my house) 27
28
29
B at 11th :23
33
37
TRANSIT4tCENTER
1 h at B :24
29
30
HSU (Library) :26
37
92518E StreetB
14th at :28
31
14th at Union :29
20
Between 10th & 9th
Union at 11th :30 12
21
Community Center :31
21 A
13
(10:30 to 2:30 or on request)
Transfer to HTA
step 2
Colony Inn :33
22
14
Sunnybrae Prof. Bldg. :34
23
15
Sunnybrae Centre :35
24
Bus stops on demand at intersections.
Sunnybrae Loop :37
1
1A
(timing point)
DOWNTOWN Sunnybrae Loop :37
Sunnybrae Centre :41
CLOSED ON MAJOR HOLIDAYS:
24
Crescent Way :42
25
NEW 26 Equinox School
YEARS DAY • MEMORIAL DAY:44
Union at 11th :45
27
MARTIN LUTHERUnion DAY • 4TH:46
14th at KING OF
28
JULY • LABOR DAY :50
14th at B :47
29
HSU (Library)
37
THANKSGIVING at 14th & DAY AFTER
LK Wood DAY :51
30
14th West of G :52
CHRISTMAS DAY & DAY AFTER
N O R T H B O U N D
! quot;
# $ % !! !quot; !#
TRANSPORTATION: &# &$ 'quot;&' quot;! quot;quot; quot;#
!$ !% &! &quot; &%
GENERAL REFERENCE: The Arcata & Mad Riv
!quot;#$ %quot;&'
'()*+*,-,'.-)/'0'1*,23 45#6 !758%
ated by the Arcata
!quot;#! %quot;&( 'quot;&(
'92:;<-=2+'.>?>3 45#& !758#
Arcata: A&MRTS ...................................... 822-3775
step 3
!quot;#) %quot;&# 'quot;&#
'@AA+:;A+2'B2-C<3 45#7 !758quot;
alternative form of t
(quot;&$ %quot;%' 'quot;%'
'DE-F'B2-C<'G++3 4586 !75quot;%
Chamber of Commerce ........... 822-3619 Eureka (quot;&& Transit ............................. 443-0826 limits for all citize
%quot;%% 'quot;%%
'H)-+I2'1A-,3 4588 !75quot;$
)(quot;%) )quot;%$ (quot;&( !quot;() %quot;%) &quot;($ 'quot;%) $quot;($
'J*)KA);'(2)F*+-E3 $58$ 458! %5&$ !75quot;8 !!5&7
City Hall ................................... 822-5951 Redwood Transit (H.T.A.) ............ 443-0826 saving energy and s
(transfer)
)(quot;!$ )quot;%! (quot;%* !quot;)$ %quot;!$ &quot;(! 'quot;!$ $quot;(!
'D2+;)-E'0'@L))-M $58quot; 45quot;$ %5&quot; !75quot;7 !!5!6
citizens and student
)(quot;!& )quot;%) (quot;%' ................................... 825-8934
!quot;)& %quot;!& &quot;() 'quot;!& $quot;()
'@CN*+E2M=*EE2'O*I<'PC<AAE3 $58! 45quot;# %5&! !75&4 !!5!8
Fire Dept. ................................. 822-2000 Greyhound !quot;)! %quot;!!
)(quot;!! )quot;!+ (quot;%% &quot;)+ 'quot;!! $quot;)+
'1-*E)A-,'J=2+L2 45quot;quot; %5!% !75&6 !!5!&
Library ...................................... 822-5954 .......................................'quot;!# $quot;)' 231-2222
&quot;)' (800)
)(quot;!# )quot;!' (quot;%) !quot;)# %quot;!# )#quot;%'
'@CN*+E2M=*EE2'P<AK:3 45quot;7 %5!6 !75&quot; !!57%
The cost of the syst
)(quot;(* )quot;!% (quot;!+ !quot;#* %quot;(* &quot;)% 'quot;(* $quot;)% )#quot;%%
'PC<AAE'1A-,3 45&4 %5!8 !75&! !!57$
Police ....................................... 822-2428 Arcata Dial-A-Ride Info&quot;)! 'quot;(' $quot;)( 822-3775
...............
)(quot;(' )quot;!( (quot;!$ !quot;#' %quot;(' )#quot;%(
'B2EE-'Q*:;-'J=2+L2 45&6 %5!& !75!% !!57# and revenues obtain
)(quot;(( (quot;!! %quot;(( 'quot;(( )#quot;!*
'Q-EE2M'R-:;3 45&& !75!#
sales tax on gasoline
Highway Patrol ............................ 822-5981 Dial-A-Ride pickup %quot;%* %quot;)+ ...................... 442-4555 ,
step 4
)(quot;)+ )(quot;%+ (quot;!# 'quot;)+ )#quot;!+
'Q-EE2M'92:;3 45!% !75!&
)(quot;)! )(quot;%( )quot;(& (quot;(% (quot;&+ %quot;)! %quot;%( &quot;#& 'quot;)! $quot;#& *quot;(& )#quot;!!
'OLFSAE,;'P;-;2'T*S)-)M3 ....................... 826-3011
$576 $5quot;quot; 45!quot; %57# !7576 !75#4
H.S.U. Information $578 $5quot;! 45!! %57quot; !7578 !75#6 )(quot;%# )quot;(! (quot;(( (quot;&$ %quot;)) %quot;%# &quot;#! 'quot;)) $quot;#! 442-4551
City Cab ....................................... *quot;(! )#quot;!)
-
)(quot;))
'!8;<'0'B'P;)22;:'U'J)C-;- A&MRTS is conve
)(quot;#* )(quot;!$ )quot;(# (quot;)+ (quot;&% %quot;#* %quot;!$ &quot;## 'quot;#* $quot;## 442-0900
Express Taxi ................................ *quot;(# )#quot;(*
'J)C-;-'()-+:*;'D2+;2)3 $57! $5&4 4574 %577 !757! !75#quot;
Arcata Ambulance ....................... 822-4166 to within ¼ mile o
(destination)
!quot;&$ &quot;&$ *quot;#+
'@-+*E-'DAFFL+*;M'D2+;2) $5#$ !!5#$
.
Mad River Comm. Hosp. ............. 822-3621 Airport Shuttle ............................. 442-9266
!quot;&# &quot;&# *quot;#(
'quot;),'0'1'P;)22;:'V'RL)2/-3 $5#7 !!5#7 For information call:
458% %5#7 !758& )(quot;(' )quot;#+ (quot;#* (quot;%! %quot;(' %quot;%+ 'quot;%+ )#quot;)$
'#;<'0'W'P;)22;:3 65#7 $5!$
/
Emergency Calls ................................. 911 )(quot;(% )quot;#$ (quot;#' ........................ (800) USA-RAIL
AMTRACK (quot;%) !quot;%* %quot;(% %quot;%$ &quot;%* 'quot;%$ *quot;## )#quot;)&
'#;<'0'?'P;)22;:3 6584 $5!# $584 458$ %584 !7587 !!584

10. Result of Florida study
Almost half of
participants were
unable to correctly identify
bus times using the tabular
schedules.
Design Elements of Effective Transit Information
Materials,
National Center for Transit Research at the University of South Florida
(http://www.nctr.usf.edu/pdf/527-12.pdf)

11. Why Google
The third most common
Transit?
internet activity for
Google Transit
Americans is to “search
provides is a
for a map or driving
familiar format for
public directions,” (87%)
transportation
behind only email and
information
using search engines.
Source: Pew Internet & American Life Project,
(http://www.pewinternet.org/pdfs/PIP_Internet_and_Daily_Life.pdf)
Trillium
TRANSIT INTERNET SOLUTIONS

12. Most Americans are
Why Google
Transit?
on the web
Most Americans
use the internet
• 73% of all Americans are
internet users
• 63% of of people in rural areas
• 53% of < $30k/year income
households
• 71% of 50-64 year olds
• 88% of 18-29 year olds
Source: Pew Internet & American Life Project,
(http://www.pewinternet.org/pdfs/PIP_Internet_and_Daily_Life.pdf)
Trillium
TRANSIT INTERNET SOLUTIONS

13. Why Google
Transit?
Shows transit as
an alternative to
driving
Travelers who will
otherwise never
think of transit or
visit your website
will see the transit
option
Trillium
TRANSIT INTERNET SOLUTIONS

14. Why Google
Transit?
Interface in 12
different languages
Trillium
TRANSIT INTERNET SOLUTIONS

15. Why Google
Transit?
Available on
mobile devices like
iPhones and
Blackberries
Twitter status
messages:
• “I’m thinking of catching my
1st ever bus since iPhone 2.2
got released! It even tells you
the bus timetable!”
@timjennion
• Took a bus for the first time
in over a year.The new public
transport option in maps on
the iPhone is brilliant!”
@helloBos
Trillium
TRANSIT INTERNET SOLUTIONS

16. What is it?
Agency experiences
Why Google
Transit? Duluth Transit Authority
12% ridership increase w/ Google Transit
Participating as part of marketing package
Redwood Transit System
Making the most
Google Transit + high gas prices +
of Google Transit
university bus pass = 30% year-over-year
ridership increase
General Manager says “passengers love
it.”
Hampton Roads Transit
“Google effect” – Google’s image has
helped to improve public perception
Trillium
TRANSIT INTERNET SOLUTIONS

17. Making the
most of
Google
Transit
Agency website
can include trip
planner form
Trillium
TRANSIT INTERNET SOLUTIONS

18. Making the
most of
Google
Transit
Choose an easy-
to-remember
web-address to
include on
vehicles,
schedules, signs,
press releases,
and outgoing off-
hours voicemail
greeting ci.yourcity.ca.us/depts/transit/index.aspx?page=main
is not easy-to-remember!
Trillium
TRANSIT INTERNET SOLUTIONS

19. Making the
most of
Google
Transit
Use Google
Transit as a tool
to make transit a
more readily
available option
when someone is
planning a trip
Example:
CalACT conference
webpage
Trillium
TRANSIT INTERNET SOLUTIONS

20. Making the
most of
Google
Transit
Use Google
Transit as a tool
to make transit a
more readily
available option
when someone is
planning a trip
Example:
CalACT conference
webpage
Trillium
TRANSIT INTERNET SOLUTIONS

22. Transit instructions
on the Northcoast
Journal event
calendar:
to reach new audiences and
improve off-peak ridership.

24. Making the
most of
Google
TimeTable
Transit
Publisher:
Leverage your
takes what was a multi-day process
investment: of proofreading schedules into a
Take advantage of few hour long process of
other uses for automatically outputting schedules
(see timetablepublisher.org).
Google Transit
feed data
Trillium
TRANSIT INTERNET SOLUTIONS

25. 108-H Line
Weekday Inbound
Space Sciences
Berkeley BART
Lawrence Hall
Lawrence Hall
Hearst Mining
Hearst Mining
UC Botanical
UC Botanical
Recreational
Recreational
Stop ID 2532
Stop ID 2590
Stop ID 2592
Stop ID 2579
Stop ID 2589
Stop ID 2539
Stop ID 2553
Stop ID 2551
Stop ID 2532
Evans Hall:
Evans Hall:
Strawberry
Strawberry
Circle Side
Circle Side
Downtown
of Science
of Science
Avenue @
Lab/MSRI
Shattuck
Station:
Canyon
Canyon
Garden
Garden
Area
Area
7:35 7:40 7:45 7:47 7:49 7:55 7:57 7:59 8:01 8:05
— 8:10 8:15 8:17 8:19 8:25 8:27 8:29 8:31 8:35
— 8:40 8:45 8:47 8:49 8:55 8:57 8:59 9:01 9:05
— 9:10 9:15 9:17 9:19 9:25 9:27 9:29 9:31 9:35
— 9:40 9:45 9:47 9:49 9:55 9:57 9:59 10:01 10:05
— 10:10 10:15 10:17 10:19 10:25 10:27 10:29 10:31 10:35
— 10:40 10:45 10:47 10:49 10:55 10:57 10:59 11:01 11:05
— 11:10 11:15 11:17 11:19 11:25 11:27 11:29 11:31 11:35
— 11:40 11:45 11:47 11:49 11:55 11:57 11:59 12:01 12:05
— 12:10 12:15 12:17 12:19 12:25 12:27 12:29 12:31 12:35
— 12:40 12:45 12:47 12:49 12:55 12:57 12:59 1:01 1:05
— 1:10 1:15 1:17 1:19 1:25 1:27 1:29 1:31 1:35
— 1:40 1:45 1:47 1:49 1:55 1:57 1:59 2:01 2:05
— 2:10 2:15 2:17 2:19 2:25 2:27 2:29 2:31 2:35
— 2:40 2:45 2:47 2:49 2:55 2:57 2:59 3:01 3:05
— 3:10 3:15 3:17 3:19 3:25 3:27 3:29 3:31 3:35
— 3:40 3:45 3:47 3:49 3:55 3:57 3:59 4:01 4:05
— 4:10 4:15 4:17 4:19 4:25 4:27 4:29 4:31 4:35
— 4:40 4:45 4:47 4:49 4:55 4:57 4:59 5:01 5:05
— 5:10 5:15 5:17 5:19 5:25 5:27 5:29 5:31 5:35
— 5:40 5:45 5:47 5:49 5:55 5:57 5:59 6:01 6:05
6:40 6:10 6:15 6:17 6:19 6:25 6:27 6:29 6:31 6:35
6:55 7:00 7:02 7:04 7:06 7:15 7:17 7:19 7:21 7:23

27. Making the
most of
Google
Transit
Mashup with other
geographic
information
Example: UC
Berkeley Bear
Transit shuttle
routes with parking
lots and bike
parking
Trillium
TRANSIT INTERNET SOLUTIONS

28. Maintaining
data
Trillium’s
WebSchedule to
publish and
maintain Google
Transit Feed
information
Trillium
TRANSIT INTERNET SOLUTIONS

29. • Timetables
Maintaining
• Stop locations
data
• Route alignments
What info needs
to be updated?
• Fares, zones, fare rules
• Holidays
• Seasonal service start and end dates
Changes should be published to
Google two weeks in advance. If
Trillium makes the update, we need
to receive notification one month in
advance.
Trillium
TRANSIT INTERNET SOLUTIONS

30. Questions?
Aaron Antrim
aaron@trilliumtransit.com
Trillium
Blog: www.trilliumtransit.com/blog
Twitter: @aaronantrim
TRANSIT INTERNET SOLUTIONS