21. definition of social media Social media is media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques.
35. how are they influenced viral loops amplifiers limited offer testimonials social media special offer dynamic home page browser cache call to action persuasion architecture authority, commitment, liking, reciprocity, scarcity & social proof free shipping gift choice architecture about us content engine video ecommerce educate engage wiki
44. call to actions SEO Consistent content Eye nuggets Flow Branded Website Easy navigation Video (highly ranked) Tweets Distributed content Optimized content White paper download Learn more Contact us Email marketing Request a quote Share Site map Privacy
45. social empires: dashboard April 2010 Social Empire Monthly Report 1,344 Friends 998 email subscribers 24 top keywords 42 feeds 233 Followers 244 top keywords 998 forwards 533 Friends 12 top keywords 2,345 Connections 15,768 Views 22 digg’s 83 blog post 334 bookmarks 23 photos 19,998 monthly website traffic 145 brand mentions, pr weight $45,300 $232,567 online revenue
Is your company there yet. Do you have a strategy?
ASSESS: Where are you and why?
ASSESS | STRATEGIZE | SOCIALIZE: Listen to the space talking about a brand, product, people, we learn what people are talking about, searching and sending aroundTake any website, microsite or web page (ACME)Add a blog – content engine/factoryAssess the landscape and places we want to be: Facebook, Twitter, YouTube, LinkedIn and MySpaceBlogs have RSS which can be integrated with all social networks in some way, all content can move around [video, audio, text, pictures, pdf’s, etc.]Link them up to the network, listen to the ones we are unable to link up toBlog – create a specific content strategy around a brand, product or messagePush content across the web creating many links back to websiteAMPLIFIER: Add content and specific pages to directories across the webClients can create specialized content like video and podcast to grow audiences, expertise, etc.Social media is the most forwarded media in emailGoogle, Bing and Yahoo like links: both quality and quantitySocial Networks have 25% of time, Search 25%, Email 15%, Direct Search 5-10%90% of consumers online trust recommendations from people they know; 70% trust opinions of unknown users. (Econsultancy, July 2009)Why is it time for Applied Creative to be ready for social media. Everyone wants to talk about it and understand it.
CareerTours grew traffic by feeding videos to over 3,000 locations on the web. Pushing good video content into the likes of Job.com, The Ladders and Careerbuilder.
NASP redesigned website to create a great offer, the association got great organic traffic and grew by syndicating sales content throughout the web, becoming a distributor of sales authors through email primarily and good organic search results.
Social media can help every clientDiscovery Treks had a likable website, no online strategy. 1 million impressions in 90 days, 1,700 visitors to 5,000 and average 3 group booking to 10. This means 50k in revenue from about 15k.
Social media can help every client. We invented a couple events and educated everyone connected to the brand about the offering and making it easy for sponsors, members and enrolling in the golf tournament.
Social media can help every client. Sideline Star was a unique cheerleading social network. Now the largest on the web for instructional video. With video and content distribution to various social networks they host events and have grown membership on a small budget.
Create an experience
Create an experience
Light bounces off a book page versus being put directly out of a laptop. We read 25% slower.WEB COPY
Create an experience.How Little Do Users Read?Summary:On the average Web page, users have time to read at most 28% of the words during an average visit; 20% is more likely.
Create an experience
net promoter = brand equity
manage brand, message + content
manage brand, message + content
manage brand, message + content
manage brand, message + content
manage brand, message + content
Create an experience
Create an experience
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