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Identify your target market using social media

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Aaron Eden
Aaron Eden

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Identify Your Target Market using social media Aaron Eden @aaroneden http://about.me/aaroneden
Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What is a target market? ,[object Object]
 
Samples ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Why is it important? ,[object Object],[object Object],[object Object],[object Object]
What are the 3 problems you are trying to solve for your customers? ,[object Object],[object Object],[object Object]
Market segments Demographic Segment Measurable statistics  such as age, income, occupation, etc. Psychographic Segment Lifestyle preferences such as music lovers, city or urban dwellers, etc. Use-based Segment Frequency of usage  such as recreational drinking, traveling, etc. Benefit Segment Desire to obtain the same product benefits  such as luxury, thriftiness, comfort from food, etc. Geographic Segment Location  such as home address, business address, etc.
Who are your customers? ,[object Object]
Interview questions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Finding interviewees ,[object Object],[object Object]
Facebook ,[object Object],[object Object],[object Object]
Twitter ,[object Object],[object Object],[object Object],[object Object]
LinkedIn Answers ,[object Object]
Yahoo Answers ,[object Object],[object Object]
Quora ,[object Object],[object Object]
Reviewing ,[object Object],[object Object],[object Object]
When your problem isn't big enough ,[object Object],[object Object],[object Object],[object Object],[object Object]

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Identify your target market using social media

  • 1. Identify Your Target Market using social media Aaron Eden @aaroneden http://about.me/aaroneden
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  • 8. Market segments Demographic Segment Measurable statistics  such as age, income, occupation, etc. Psychographic Segment Lifestyle preferences such as music lovers, city or urban dwellers, etc. Use-based Segment Frequency of usage  such as recreational drinking, traveling, etc. Benefit Segment Desire to obtain the same product benefits  such as luxury, thriftiness, comfort from food, etc. Geographic Segment Location  such as home address, business address, etc.
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Notas del editor

  1. You are not excluding customers It drives everything in your business Ask group for examples
  2. Small biz owner already wearing all the hats Tell story about small business owner that is marketing luxury hand-bags in SkyMall
  3. Focus on your customers What are the problems you think they have? Does anyone have multiple products? Do this for each!
  4. Keep segments SMALL A customer is someone that pays for your product
  5. Don’t sell Do In person Pair up No Surveys
  6. Find people that you think fit your target market Get some practice
  7. First find people with the problems, then connect DON’T Sell Connect in person
  8. Follow up via email. Make new connections Meet in person or interview over the phone
  9. Hasn’t worked great for me LOTS of networks to learn from
  10. Wind Turbine team learned: Bigger turbine Market education Neighbor's Approval