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Optimizing your LinkedIn Profile

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Aaron Eden
Aaron Eden
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SEO For individuals and businesses Aaron Eden Twitter: @aaroneden http://about.me/aaroneden
Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object]
Why LinkedIn? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Optimizing Your Profile Demo
Leveraging Groups ,[object Object],[object Object],[object Object]
Grow Your Group ,[object Object],[object Object],[object Object],[object Object],[object Object]
Driving Traffic ,[object Object],[object Object]
Webinars ,[object Object],[object Object],[object Object]
Build an Email List ,[object Object],[object Object],[object Object],[object Object]
Connecting With Decision Makers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Homework ,[object Object],[object Object],[object Object],[object Object]

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Optimizing your LinkedIn Profile

Notas del editor

  1. See who is using LinkedIn Ask about their experiences
  2. (100M members) 45% of users on LinkedIn are decision makers $109k / yr Mindset How can I grow my business? How can I get a new job? (FB 500 limit)
  3. Professional Photo Every time someone searches for an expert Look at top 3-5 results (first page) Impossible to outrank big businesses on Google Long tail works very well What would people be searching for? Custom web site links Headline Keyword once Current work experience Keyword in each title Past work experience Keyword in each title Summary Specialties Verify you rank on 1 st page If you’re not, find out who is More keywords than them
  4. Show them how to create a group Setup welcome message
  5. Add friends that are relevant Give a newsletter or bonus to existing customers 300+ members starts the viral loop
  6. Status update Share the status update Post to groups Daily email (send right before 12pm EST)
  7. Who is using webinars today? Who might use them in the future?