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  Aaron	
  Abbott—www.BrandLessBox.com	
     1	
  

                                                                                                                                                                                    	
  

                                                                                                                                                                                    	
  

                                                                                                                                                                                    	
  

                                                                                                                                                                                    	
  

                                                                                                                                                                                    	
  

                                                                                                                                                                                    	
  

                                                                                                                                          Writing	
  META	
  Tags	
  	
  

                                                                                                                                                      Aaron	
  Abbott	
  	
  

                                                                                                                              www.BrandLessBox.com	
  

                                                                                                                                                                                    	
  

                                                                                                                                                                                    	
  

                                                                                                                                                                                    	
  

                                                                                                                                                                                    	
  

                                                                                                                                                                                    	
  

                                                                                                                                                                                    	
  

                                                                                                                                                                                    	
  

                                                                                                                                                                                    	
  

                                                                                                                                                                                    	
  

                                                                                                                                                                                    	
  

                                                                                                                                                                                    	
  

                                                                                                                                                                                    	
  

                                                                                                                                                                                    	
  

                                                                                                                                                                                    	
  
 	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  Aaron	
  Abbott—www.BrandLessBox.com	
     2	
  

                              Through	
  evaluation	
  of	
  competitor	
  websites,	
  it	
  is	
  seen	
  that	
  most	
  of	
  the	
  

competition	
  did	
  not	
  even	
  use	
  keyword	
  and/or	
  description	
  Meta	
  tags.	
  	
  The	
  Criminal	
  

Justice	
  niche	
  is	
  very	
  specific	
  and	
  centralized,	
  leaving	
  great	
  opportunity	
  for	
  

implementation	
  of	
  necessary	
  Meta	
  tag	
  tactics.	
  	
  The	
  great	
  part	
  is	
  that	
  the	
  conceptual	
  

keywords	
  of	
  this	
  field	
  are	
  searched	
  my	
  millions	
  of	
  people	
  due	
  to	
  the	
  popularity	
  of	
  

television	
  shows	
  like	
  CSI,	
  Law	
  &	
  Order,	
  NCIS,	
  etc.	
  	
  

                              Looking	
  at	
  the	
  popularity	
  of	
  such	
  interactive	
  Internet	
  experiences	
  like	
  CBS’s	
  

www.csitheexperience.org,	
  new	
  opportunities	
  to	
  market	
  this	
  training	
  content	
  are	
  

surfacing.	
  	
  By	
  allowing	
  people	
  to	
  pay	
  to	
  see	
  the	
  actual	
  training	
  content	
  for	
  a	
  limited	
  

time,	
  at	
  a	
  very	
  reasonable	
  price,	
  a	
  new	
  channel	
  of	
  profit	
  is	
  created.	
  	
  A	
  new	
  website	
  

will	
  be	
  built	
  for	
  this	
  new	
  target	
  market	
  and	
  delivery	
  model.	
  	
  The	
  current	
  Meta	
  tags	
  

represent	
  the	
  goal	
  of	
  the	
  existing	
  site	
  and	
  positioning	
  it	
  higher	
  in	
  the	
  search	
  engines	
  

with	
  more	
  of	
  these	
  keywords	
  being	
  searched.	
  	
  A	
  great	
  deal	
  of	
  the	
  site’s	
  copy	
  includes	
  

effective	
  use	
  of	
  these	
  keywords.	
  	
  Seeing	
  that	
  a	
  lot	
  of	
  the	
  competition	
  has	
  ignored	
  the	
  

general	
  public’s	
  curiosity,	
  continuing	
  efforts	
  to	
  boost	
  this	
  existing	
  site’s	
  placement	
  

will	
  lend	
  tremendous	
  credibility	
  to	
  the	
  new	
  business	
  model.	
  

                              Seeing	
  that	
  the	
  existing	
  Web	
  site,	
  www.ForensicDeathInvestigation.com,	
  

targets	
  the	
  primary	
  market—Universities,	
  Police	
  Departments,	
  and	
  Coroners—it	
  is	
  

important	
  to	
  continue	
  on	
  the	
  path	
  of	
  establishing	
  and	
  maintaining	
  organic	
  

placement	
  with	
  the	
  included	
  keywords	
  below.	
  	
  Typing	
  in	
  “Forensic	
  Death”	
  actually	
  

has	
  the	
  site	
  already	
  listed	
  in	
  the	
  #1	
  position.	
  	
  Being	
  a	
  Flash	
  site,	
  it	
  is	
  limited	
  to	
  two	
  	
  

	
  
 	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  Aaron	
  Abbott—www.BrandLessBox.com	
     3	
  

HTML	
  pages.	
  	
  This	
  will	
  be	
  redesigned	
  to	
  propagate	
  for	
  better	
  Web	
  2.0	
  and	
  SEO/SEM	
  

purposes.	
  

	
  

<HEAD>	
  
<TITLE>Criminal Justice and CSI training. Real Videos. Real Crime
Scenes.</TITLE>	
  
<META name=”description” content=”Crime scene and autopsy interactive
training video class for police, CSI, and Criminal Justice.”>
<META name=”keywords” content=”Forensic, Criminal Justice, Crime Scene,
Autopsy, Forensics, Crime, Watch Videos, Crime Scene Investigation,
Investigating, Crime Investigation, Crime Scene Jobs, Death Investigation, CSI
Investigation, Crime Scene Classes, Crime Scene School, Autopsy DVD,
Forensic Programs, Streaming Video”>
	
  
       	
  
	
  

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Writing Meta Tags Aaron Abbott

  • 1.                                                                                                                                                        Aaron  Abbott—www.BrandLessBox.com   1               Writing  META  Tags     Aaron  Abbott     www.BrandLessBox.com                              
  • 2.                                                                                                                                                        Aaron  Abbott—www.BrandLessBox.com   2   Through  evaluation  of  competitor  websites,  it  is  seen  that  most  of  the   competition  did  not  even  use  keyword  and/or  description  Meta  tags.    The  Criminal   Justice  niche  is  very  specific  and  centralized,  leaving  great  opportunity  for   implementation  of  necessary  Meta  tag  tactics.    The  great  part  is  that  the  conceptual   keywords  of  this  field  are  searched  my  millions  of  people  due  to  the  popularity  of   television  shows  like  CSI,  Law  &  Order,  NCIS,  etc.     Looking  at  the  popularity  of  such  interactive  Internet  experiences  like  CBS’s   www.csitheexperience.org,  new  opportunities  to  market  this  training  content  are   surfacing.    By  allowing  people  to  pay  to  see  the  actual  training  content  for  a  limited   time,  at  a  very  reasonable  price,  a  new  channel  of  profit  is  created.    A  new  website   will  be  built  for  this  new  target  market  and  delivery  model.    The  current  Meta  tags   represent  the  goal  of  the  existing  site  and  positioning  it  higher  in  the  search  engines   with  more  of  these  keywords  being  searched.    A  great  deal  of  the  site’s  copy  includes   effective  use  of  these  keywords.    Seeing  that  a  lot  of  the  competition  has  ignored  the   general  public’s  curiosity,  continuing  efforts  to  boost  this  existing  site’s  placement   will  lend  tremendous  credibility  to  the  new  business  model.   Seeing  that  the  existing  Web  site,  www.ForensicDeathInvestigation.com,   targets  the  primary  market—Universities,  Police  Departments,  and  Coroners—it  is   important  to  continue  on  the  path  of  establishing  and  maintaining  organic   placement  with  the  included  keywords  below.    Typing  in  “Forensic  Death”  actually   has  the  site  already  listed  in  the  #1  position.    Being  a  Flash  site,  it  is  limited  to  two      
  • 3.                                                                                                                                                        Aaron  Abbott—www.BrandLessBox.com   3   HTML  pages.    This  will  be  redesigned  to  propagate  for  better  Web  2.0  and  SEO/SEM   purposes.     <HEAD>   <TITLE>Criminal Justice and CSI training. Real Videos. Real Crime Scenes.</TITLE>   <META name=”description” content=”Crime scene and autopsy interactive training video class for police, CSI, and Criminal Justice.”> <META name=”keywords” content=”Forensic, Criminal Justice, Crime Scene, Autopsy, Forensics, Crime, Watch Videos, Crime Scene Investigation, Investigating, Crime Investigation, Crime Scene Jobs, Death Investigation, CSI Investigation, Crime Scene Classes, Crime Scene School, Autopsy DVD, Forensic Programs, Streaming Video”>