In this publication you can read about the common SEO mistakes that should be avoided while promoting your website.

1. Top SEO Mistakes
that Every Small
Business Should
Avoid!

2. This article is written especially for Small Businesses. On the basis of my personal experience,
providing SEO Services to SMBs is much convenient as opposed to large firms. Search Engine
Optimization is very important for every type of organization. Optimizing their websites has
become imperative due to ever increasing popularity and usage of internet in very corner of
this world.
Following are some common mistakes which most of the small scale companies make:
1- Duplicity of Content
One of the most serious mistakes that SMBs make is the duplicity of content. They often fail
to create fresh, informative and unique content. Usually they copy content from the
competitor website or other blogs of same niche. We all know that Google frequently launch
their Panda Update for penalizing low quality content websites. As a result, the website gets
negatively affected.
2- Selection of Wrong Keywords
The other problem which SMBs face is the selection of keywords. They fail to understand the
relationship between searches on a keywords and its competition level. In most of the cases,
they choose keywords which have high volume of searches and ignore the competition level.
As a result of it, they commit a mistake of choosing wrong keywords.

3. 3- Duplicate Title Tags
Title tags are very important part of your onsite optimization. They play important role in
website’s search engine rankings. Small businesses often ignore to optimize these tags.
Providing duplicate or non descriptive title tags is not good SEO practice. So, SMBs are
required to focus on optimizing these tags.
4. Poor Quality Backlinks
Since the small businesses don’t have huge funds, they fail to build quality backlinks for their
websites. Their tendency is always to get maximum backlinks in short time. Due to this, they
prefer to buy links rather than building genuine/manual backlinks. As a result of this, Google
puts such websites into “Sandbox”. According to Google’s guidelines, buying links is not
useful and can also be cause of penalty.

4. 5- Google Locals Listing
This is a fact that many companies still don’t know how effective Google Places can be for
their businesses. When it comes to small businesses, Google Local Listing is very important
and it is suggested for them to add their businesses. This will help in targeting the local
clients.
About Author:
This article is exclusively provided by SoftProdigy Inc. which is leading Software
Development Company based in United States. They also have regional offices in Canada,
Australia and India as well.