7. It’s not the shovel
(tool), it’s the hole you
dug with it (effort).
8. Social Marketing
It’s being social, it’s interaction, it’s creating content
+ Create a Facebook Page, join the party
+ Understand the “Rules Of Engagement”
+ Use content and strategy to build your audience
+ Building brand
+ What they want
9.
10. Deals - Punch Pizza
• Build Business
• Gain New Followers
11. Deals – Timing & Emotion
• Hit Twitter & Facebook at peak usage
• Bummed? Free will cheer you up
• 100’s of Tweets, Likes & New Followers
• 2 minutes on 10pm news that night
• 10,000 pizzas
15. Content Strategy
Use the sharing of great content to stand out
+ Insight into your business & daily routine
+ Tips, reminders … be helpful
+ Humanize, show personality
+ Ask Questions, ask them what they want
+ B2B: Be a resource, stats, links
16. The Result?
+ You drive business to your door, phone, website
+ Grow your audience
+ Likes, comments & SHARED on THEIR pages (130)
+ Sharing of your culture, brand, offering
+ One more element of marketing, word of mouth
17. I got the WHAT, now the HOW
Build slow, build trust, follow the rules.
+ Create it, share it, ask friends for support (even ideas)
+ Update, weekly is fine … just make sure it’s not all BUY NOW!
+ Try some creativity
+ Find others in your industry & like/follow them
+ Measure the results
18. Ads
Facebook Ads are a paid advertising
model where you create ads, target
the audience and set budgets based
on clicks or impressions.
19.
20. Facebook Ads - Positives
• Easy Process to set-up
• Goal of LIKES or Web traffic
• Target specific areas – state, city
• Target interests
• CPM or CPC (recommended)
23. Facebook Ads – Budget
CPM – Cost per thousand impressions
(Good for high click $)
CPC – Cost per click, best for small business, avg of
$1 per click or more. Pay for performance!
(1,000’s of impressions per click)
25. Facebook Ads
• It produces a marketing formula, like Google
AdWords to evaluate success
• You can tie into further tracking
• CON – Low interaction/clicks
Facebook CTR is under .05% on avg. (200 impressions, 1 click)
Google AdWords 2% on avg. (100 impressions, 2 clicks) (We see +5%)
Keep in mind: SEARCH vs. SOCIAL activity
26. More To Come …
• Facebook DEALS is here.
LBS – Facebook Places
• For the mobile user, “checking in” where you are
• Offers & Rewards
Individual Deals (discounts, free stuff, other rewards)
Friend Deals (where you and pals claim together)
Loyalty Deals (for the regulars)
Charity Deals (which allow you to donate to a cause).
27. Facebook Summary
• This is WHERE users are at
• Go to them
• Social Marketing – be the life of the party, unique, content
• Facebook Ads – set goals, target, track
• Just one part of marketing – integrated approach