#alternative24x7advertising Since years Search engine optimization has been at the heart of professional website design. It is obvious that SEO helps boost a website’s visibility and get’s it noticed by potential customers. And White Hat SEO or ethical SEO tactics are part of legitimate, authentic and organic online marketing strategies. They are employed to bring relevant information to human eyes searching for reliable sources. Popular websites capitalize greatly on white hat SEO tactics due to following reasons. “In search engine optimization (SEO) terminology, white hat SEO refers to the usage of optimization strategies, techniques and tactics that focus on a human audience opposed to search engines and completely follows search engine rules and policies.” Source: webopedia 1. Ethical SEO Costs Less Money 2. Carry Less Legal Danger 3. It is a ‘Tension free’ strategy 4. Google loves such sites that do not game the system 5. You don’t have to worry about any penalisation from Google 6. You achieve a healthy and organic traffic on a long term basis 7. Transparent strategies further help improve search rankin Thus ethical SEO techniques build your site’s recognition in the eyes of popular search engines. Not only this but it will also help you to expand upon your customer base and increase overall visibility. Thus your business stays in a position to occupy a major chunk of the market share. Is Ethical SEO Important? Search engines can ban your site for not engaging in White Hat SEO! Google is being visited by millions of people per day and is undeniably a powerful source of traffic to your business. Imagine when potential users, who search for products or services that you offer, cannot see your site. If you employ unethical techniques to get ranked, your website can be banned by search engines and then there is a long process with no guarantee to get re-listed. Implementing good / ethical SEO practices provide effective, long lasting and promising improvement for your website and are always a good business practice. 1. Offer relevant and Interesting Content Write your content for humans and not for Google or search engines. Use SEO Ready content to get more visitors to your site. 2. Use Keyword-Rich Meta Tags: Providing pages with proper titles and Meta data is essential as it determines the quality of web page. 3. Easy Site Navigation: Navigation plays a key role when it comes to retaining visitors, keeping them engaged. It helps to drive the customers through the conversion funnel. Source: http://www.aidasinc.com/leads-publicity-seo-referrals/seo-services-company-india

1. White Hat SEO Works for Our Website
#alternative24x7advertising
Since years Search engine optimization has been at the heart of professional website design. It
is obvious that SEO helps boost a website’s visibility and get’s it noticed by potential customers.
Image Credits: smashingmagazine
And White Hat SEO or ethical SEO tactics are part of legitimate, authentic and organic online
marketing strategies. They are employed to bring relevant information to human eyes
searching for reliable sources. Popular websites capitalize greatly on white hat SEO tactics due
to following reasons.
“In search engine optimization (SEO) terminology,
white hat SEO refers to the usage of optimization
strategies, techniques and tactics that focus on a
human audience opposed to search engines and
completely follows search engine rules and policies.”
Source: webopedia
1. Ethical SEO Costs Less Money
2. Carry Less Legal Danger
3. It is a ‘Tension free’ strategy
4. Google loves such sites that do not game the system

2. 5. You don’t have to worry about any penalisation from Google
6. You achieve a healthy and organic traffic on a long term basis
7. Transparent strategies further help improve search ranking
Image Credits: aidasinc
Thus ethical SEO techniques build your site’s recognition in the eyes of popular search engines.
Not only this but it will also help you to expand upon your customer base and increase overall
visibility. Thus your business stays in a position to occupy a major chunk of the market share.
Is Ethical SEO Important?
Search engines can ban your site for not engaging in White Hat SEO!
Google is being visited by millions of people per day and is undeniably a powerful source of
traffic to your business. Imagine when potential users, who search for products or services that
you offer, cannot see your site. If you employ unethical techniques to get ranked, your website
can be banned by search engines and then there is a long process with no guarantee to get re-
listed.
Implementing good / ethical SEO practices provide effective, long lasting and promising
improvement for your website and are always a good business practice.
1. Offer relevant and Interesting Content
Write your content for humans and not for Google or search engines. Use SEO Ready
content to get more visitors to your site.

3. 2. Use Keyword-Rich Meta Tags: Providing pages with proper titles and Meta data is
essential as it determines the quality of web page.
3. Easy Site Navigation: Navigation plays a key role when it comes to retaining visitors,
keeping them engaged. It helps to drive the customers through the conversion funnel.
White Hat SEO – Made Short and Simple
1. Find good and relevant content with proven track record of generating back links and
social shares
2. Make content better or go for SEO Ready Content.
3. Reach out to people to online and let them know about your new resource!
Well these things sound simple and they work REALLY well.
Source: http://www.aidasinc.com/leads-publicity-seo-referrals/seo-services-company-india