Social mention is a tool that aggregates user-generated content from over 80 social media platforms to provide real-time search and analysis of what is being said about topics, products, organizations, or people across social media. It allows limiting searches by type of social media, specific platform, location, time, language, and more. Search results can be sorted and filtered in various ways, showing relevant keywords, influencers, and rankings of results by level of discussion, sentiment, influence, and passion around the topic. The tool also enables creating alerts to be notified daily of discussions matching specific topics or phrases across social media.

1. Background:
Social mentionisareal-time social mediasearchandanalysistool.Itaggregatesusergeneratedcontentfrom
across the webintoa single streamof information,allowingyoutosee what’sbeingsaidaboutatopic,product,
organization,orpersonacross about 80-100 social mediaplatforms, in43languages.
Audience:
Gearedtowardsbusinesses,but alsouseful forseekingnews, consumerinformation,orindividual people.
Basic Search:
Can limitsearchbya TYPE of social media(eg.blogs,microblogs,comments,videos), ortoa specificsocial media
PLATFORM (eg. Facebook,Twitter,GoogleBuzz). The site doesnotsupporttruncation,but doessupportphrase
searchingusingquotationmarks.Defaultmode seemstobe to combine termsasif usingthe Boolean“AND.”
Advanced Search:
Notaccessible fromthe mainpage – must performa searchfirst.Advancedsearch allowsforspecifyingasearch
withall wordsor for an exactphrase. Itemsthathave unwantedwords canbe eliminatedfromthe results,as
can itemsfromspecificusers.Advancedsearch alsoprovidesmore limiters,includinglocation,time,and
language.
Search Results:
Resultscanbe sortedbydate and limitedbytime span(eg. the last2 hours,lastday, lastweek). Youcan see
whatplatformeachmentionismade on,whomade it, or how longago it wasposted.The resultsshowthe top
keywordsandtophashtagsrelatedtoyour search,the top userspostingonthat topic,andwhichplatformsare
the top sourcesof informationforthattopic.You can evensee the average time permentionof atopic,or how
manyunique authorshave mentionedthe subjectandhow manytimesit hasbeen retweeted.Social mention
provides rankingsof the resultsintermsof how muchthe topic isdiscussed, whethercommentsare positiveor
negative,howinfluential the topicis,andhow passionate usersare aboutit.
Alerts:
Social mentionalsoprovidesthe abilitytocreate alertsfora specifictopicorphrase,similartoGoogle Alerts.
You can selectthe type of mediaandlanguage youwantto be alertedabout,orfollow themall.Resultsare then
emaileddaily.Thisallowsuserstokeeptrackof the social mediadiscussionof atopicon an ongoingbasis.