AAUP 2007: Marketing Plan (L. Waldron)

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Association of University Presses

Educación Empresariales Noticias y política

FY 2006 Number of books published 98 Number of journals published 8 Revenue $3.1m Staff Size 26 Marketing Staff 5 Marketing Budget 19.8%

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Marketing Plan – Academic Book Coptic Monks in East Anglia, 860-862

Marketing Plan – Academic Book ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Marketing Plan – Academic Book ,[object Object],[object Object],[object Object],[object Object]

Marketing Plan – Academic Book ,[object Object],[object Object],[object Object],[object Object],[object Object]

Marketing Plan – General Interest Book Ben Franklin, Publisher

Marketing Plan – General Interest Book ,[object Object],[object Object],[object Object],[object Object],[object Object]

Marketing Plan – General Interest Book ,[object Object],[object Object],[object Object],[object Object]

Marketing Plan – General Interest Book ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Marketing Plan – General Interest Book Ben Franklin, Publisher Co-op: B&N Tables

Marketing Plan – General Interest Book ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Seasonal Catalogs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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