AAUP 2011: New Business Models (J. Esposito)

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Association of University Presses

Educación Empresariales Tecnología

Joseph J. Esposito [email_address] AAUP 2011 Baltimore, MD

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Traditional model (“user pays”) Inverted open access model (“author pays”) Marketing services Institutional sponsorship

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The objective of this session is to discuss the future of science and medical publishing, both within the context of the University of Michigan Medical School and the broader scope of commercial and not-for-profit publishing organizations. We will explore ways to develop revenue opportunities that are built around the open access mechanisms supported by the various funding bodies. We will discuss some specific examples of how to take advantage of the online environment to maximize the visibility and distribution of content.

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