1. YOU 2.0
Personal Branding in
the Social Media Era
Abbas Alidina
@AbbasAlidina
October 11, 2011

2. The Business World Has Changed

3. About Us of this Session
Outcomes
What Will We Cover?
1. Understand Social Media
2. Develop Awareness of Online Reputation
3. Develop Your Personal Brand
4. Establish Thought Leadership

4. Introduction to Social Media

5. What is Social Media?
“Social media is more about Sociology and Psychology
than it is about Technology”
- Brian Solis, Author of “Engage”
Social Media is an
Online Conversation

6. Social Media Timeline
Social Media has made it possible for anybody to produce content.
Source: idfive.com

7. Social Media World Map

8. Social Reputation

9. Your Control Your Reputation

10. Here is YOUR New CV

11. A Credit Score for the Social Web
You are already being ranked across a digital continuum based on your online actions.

12. Social Capital

13. The Rise of Social Influence
Over time, your “social credit score” will increasingly determine your real world experience.

14. Las Vegas Palms Hotel & Casino
Palms Hotel & Casino provides preferred treatment to hotel guests based on Klout scores.

15. Virgin America
Virgin America gave free flights to individuals with high Klout scores in Toronto, Canada.

16. Social Influence
Many services try to determine your level of influence in one way or another based on
social actions. Are they really measuring influence?
Social Actions

17. What is Influence?
The ability to drive action.

18. How Does Klout Calculate Influence?

19. Social Capital
We are measured by
WHAT WE SAY
and the
COMPANY WE KEEP

21. Personal Brands

22. 3 Steps To Develop Your Personal Brand
Personal branding is the process whereby people and their careers are marked as brands.

23. 1) Recognize: YOU Are A Brand
Whether we like it or not, we all have a personal brand.

24. 2) Identify and Define Your Brand

25. 3) Build Your Brand using Social Media
Every action you take online casts a digital shadow. Make it a positive one.

26. Google Yourself

27. Claim Your Name
Setup a domain and consistent Social Media accounts.
www.YourName.com (GoDaddy.com)
Niche Sites

28. Monitor Your Brand

29. Follow Influencers to Become One
Subscribe to influencers, thought leaders and subject matter experts with Google Reader.

30. Establish Thought Leadership

31. LinkedIn
LinkedIn is focused on Professional Networking
Over 100 Million LinkedIn users globally
2 Million LinkedIn users in the Middle East
430,000 LinkedIn users in the UAE

32. LinkedIn
Building Your Personal Brand on LinkedIn allows you to:
• Network with Influencers
• Connect with Decision Makers
• Be Found
• Acquire Knowledge/Information
• Find a Job
• Build Your Professional Network

33. LinkedIn
Optimize and completely fill out your LinkedIn profile.
Write a Powerful Headline
Professional Image
Your LinkedIn Profile is a critical component of your Social CV – Make it interesting!

34. LinkedIn
Start building your network with family, friends, co-workers, clients, etc.
• Search for People
• Import Email Contacts
• Manually enter Email Addresses
• Colleagues/Classmates
• People You May Know (LinkedIn
suggestions)

35. LinkedIn
LinkedIn Answers – Establish expert status by answering questions in your niche.
• Position yourself as expert
• Build Relationships
• Network

36. LinkedIn
Join LinkedIn Groups. Listen first and then contribute. Don’t Pitch!
Region focused Subject focused

37. LinkedIn
The Key to LinkedIn is your 2nd and 3rd Level Connections.

38. LinkedIn
Connect with people outside your first level network who bring value to your network
• Potential Employees/Clients
• Potential Partners
• Subject Matter Experts
• Connectors

39. LinkedIn
The more you grow your network, the more you grow your reach

40. Other Social Networks
The same principles apply. But be consistent.

41. The Google Job Experiment

42. The Google Job Experiment
How Alec Bronstein found a job because of his Personal Branding.

43. Do You Want To Be A Thought Leader?

44. Thank You
Questions?
Abbas Alidina
Founder & Director
Logicks.com
AbbasAlidina.com
@AbbasAlidina