Rihanna digipack

1. Analysisof CDDigipacks
Rihanna:Loud
Character- Thisdigipackonlyfeaturesoncharacter
whichisthe artist herself- Rihanna.Rihannais
shownas a close up shotof her face on the front
coverof heralbumlookingquite seductiveasthe waythe artistislookingdowncreatingof
seduction. The artists hairandlipstickmakesthe image more strikingandboldasthe colourred is
associatedwithmeaningsof love,passion,desire,heat,longing,joy,strength,leadership,courage,
vigour,willpower,rage,anger,danger,malice,wrath,stress,action,vibrancy,radiance,and
determination,creatingthe ideathatthe albummessage isall goingtobe abouta love/hate
relationshipbetweenherandpossiblyanex-boyfriend. The colourredalsorelatestotitle of the
album‘loud’withthe strikingcolourtomake the albumcoverto standout. Rihannaisshownlooking
down;makingnoeye contact withthe camera suggeststhe artistcreatingan ideaof innocence.This
alsocreatesthe ideajuxipostionasthe camerashot andphysicalityof the artistcontrastwiththe
colourred.
Narrative events- The inside albumartworkisextremelyeyecatchingwiththe backgroundisvery
busydue the beautiful boldroses alsothe artist lyingonroseswearingwhichappearsawedding
dresssuggestingalove storybetweenherand alover,italsosuggeststhe ideaof weakness. There
seemstobe a narrative tothe digipackasinside the albumsartworksuggestsafairytale storylineas
the alumartwork containsroseswhichsymboliseslove,passionandpossiblysexuality,whichwill
create a sex appeal towardstoa male audience due tothe artistphysicalityasshe islooking
seductive whole lyingonthe bedof roses. Howevermanysongsonthe albumwrittenbythe artist
are notso innocentsuchas S&M whichiscomplete opposite towhatthe albumsuggeststothe
audience.Neverthelessmostof the songsrelate tothe theme of love andalsoheartbreak.A
narrative enigmaiscreatedtoattract audiencesastheywanttoknow the meaningof the albumas
Rihannaisgivingindirectaddressto the audience creatingthe ideaof innocence’s,mystery.
Iconography- The rosesthroughoutRihanna’sartworkare iconicasthe rosessymboliseinnocence,
Love,honour,Faith,Beauty,Passion,Wisdom, Intrigue,Devotion,Sensuality,Timelessnesswhich
relatestowhole meaningof the albumandcertainsongssuchas ‘onlygirl (inthe world)’.However
there isa danger connationdue tothe colourof redwhichconnectsto ideaof heart break,creating
a dark side to Rihannaas some songsare quietexplicitsuch asS&M whichismore about herand
loverphysical relationship.
Setting- Inthe inside of the artwork,Rihannaisshownlayingonabedof roses.Thisgivesof sense of
fairytell storya love storyas she appearsto be in a dreamlike state.The dresswornmakesher
appearas she is a fairytale princessasthe dresslookslike aweddingdresscreatingideaof
innocence.Thisgoesagainstthe hergenre of musicas she’sgoingagainstthe representationof R&B
artist,as many female artistare usuallyportrayedinsexuallystyle,withminimalclothingbecominga
objectof desire,howeverRihannachallengesthatideaandcreatesthe innocence toR&Bmusic and
not justan objectof desire.

2. Technical andaudiocodes- The mainimage usedonthe frontcoverof the albumispossible taken
withina studiotogetmore of a professional looktothe album, asthere isa use of highkeylighting
to capture the artistsfacial featuresinthe bestway,tomake the artist more appealingtoaudiences,
alsothe brighthighkeylightsuggeststhe ideaof innocence andcreatingcontrastbetweenthe
colourred of the lipsand hairto give of mixedthemesof the meaningof the songsonthe album
‘LOUD’.