A2 Media Deconstruction of Elle magazine.

2. This magazine is aimed at females, I
can see this by the light background
and bold red font colour. Also the
main image is sophisticated and not
sexual therefore less likely attracting
men if I take the male gaze theory
into consideration. I would say the
target audience is an older female as
it has a mature look about it.

3. The main image is very mature and
the outfit that has been chosen is
very sophisticated meaning that it is
aimed at an older female at the age
of about 25-40 the makeup is quite
subtle with a bright red lipstick
which matches the colour scheme
chosen for the front cover. They've
used a blank facial expression with a
laid back posture, this means its less
likely to attract a younger audience.

4. The masthead uses the same font on
every edition of this magazine they
do, it is their brand identity, looking
at this particular addition I can clearly
see this is a well known magazine as
the main image is overlapping and
covering the masthead, which means
people will already know which
magazine it is without seeing all of
the masthead. This edition is in red
which ties in with the whole of the
colour scheme throughout.

5. There are just the right amount of
cover lines on the front cover to
match their target audience, if
there were too many and looked
overly cluttered it may appeal to a
younger audience as it wouldn't
look as mature. They've changed
between two fonts which makes
certain cover lines stand out to
others and they've also changed
colours to divide the cover lines.

6. The layout itself is very mature as it
isn't cluttered and is well oganised
by using different colours and fonts.
The colour scheme is also mature as
its subtle and not too bright ir in
your face, this means its less likely
to attract younger teenage females
as they're likely to go for pinks or
purples and more likely to attract
the older females with a gender
mutual colour.

7. On this contents page the masthead is
rather big and stands out more then
anything on the whole page as it takes
up about a quarter of the contents page,
I like the look of this because it makes it
looked more organised instead of being
messy.

8. I love the layout of this contents page
as it looks very organsied but not
empty, there's a lot going on in this
page, a lot of articles that are divided
into categories within the contents
page. This gives a mature look. On the
left hand side it also has the Editors
letter, I like the idea of putting this on
a contents page with the page set into
4 columns. The fonts used are basic
fonts which makes it easy to read and
looks more professional this way.

9. The contents page for this magazine has
also followed the same colour scheme
as the front cover, this shows continuity
and looks more professional this way.
The colour scheme is red white and
black, however i think this colour
scheme is a bit too plain for my target
audience but fits the audience of Elle
very well.

10. Elle only use 2 images on their
contents page, this looks good because
it looks more mature and not overly
cluttered with images, I like how they
have an image next to the editors note
that fits well in the first column, the
second image is the main image and
takes up 2 columns which grabs the
attention of the readers.

11. The colour scheme for this double
page spread is just black and white
which in my opinion looks too plain
and wouldn't attract many people
to want to read that article.
However I like the layout of the
main image taking up a whole page
and the article on the other one,
the pull quote grabs the attention
of the readers as it is situated in
the center of the page.

12. The article itself looks very long
and is only in two columns, There
is also no title to this article which
doesn't look very professional.
The start of the article has a drop
cap which makes it look more like
a book rather then a fashion
article, overall doesn't look very
appealing. The font they've used
is very basic and easy to read and
looks more mature this way, they
have also put the pull quote in
bold therefore makes it stand out
even more

13. I love the main image of this
double page spread, I think it
looks very fashionable, I like the
black and white effect however i
don't think it would suit my
magazine, it is a really nice pose
that they've used as it isn't
commonly used for magazines and
is rarely used.