Several tools today let people tweet and post to multiple social networks. Some are free, others are pay. We evaluated a handful of them and prepared a quick crib-sheet to have handy when you make vendor calls.

1. http://www.SubjectivelySpeaking.net
As of mid-February, 2012
Cost to Us Languages
(quoted as of Contract Supported Platforms supported Ability to Schedule
Vendor Level/Name Type Advantages Disadvantages Pricing structure mid-Feb 2012) commitment # of Social Profiles # of Users (as of mid-Feb 2012) Ease of Use Reporting (content, not UI) Posts? Notes URL
CoTweet free (going http://linkgui.de/
away) Twitter only Free Free No Limited Limited by profile Twitter n/a No Yes Incumbent/previous plan HVacCN
Must purchase both
55 credits (21 Standard is 12 Easy; minimal
channels and users; Unlimited;
accounts/34 months; at the training would be English only
ExactTarget Multi-network Interface similar to free Pricing model + each channel and Unlimited; however, is however, is Closest to current tool in terms of UI/UX;
SocialEngage (formerly users)= time was offering needed; interface Yes; by user, (working on http://linkgui.de/
publishing CoTweet (reduced functionality for user counts as a throttled on number of throttled on Twitter and Facebook Yes expensive offering for what you get vs. what you
CoTweet Enterprise) $24,750 for 6 a special 6-month almost identical to volume, etc. Spanish and HVacCN
platform learning curve) the price "credit"; you credits purchased number of credits pay for
months / term (w/ a 5% current free Portuguese)
purchase credits in purchased
$49,500 annual surcharge) version of CoTweet
packages of 5
Base cost already
Connects in to our Very limited 34 users= Unlimited;
included in our
Multi-network existing main Radian6 reporting; no $1,700month / however, is Twitter, Facebook
Radian6 contract; can Unlimited, but based on Moderate; medium More focused on true "real time", pairs well with http://linkgui.de/
Radian6 Engagement Console publishing profiles and ability to $10,200 for 6 Month to month throttled on (LinkedIn is in None/minimal All No
purchase additional purchased seats training needed remainder of Radian6 offering Hhxctd
platform dashboards; cost is schedule posts months / number of seats consideration)
users at
partially 'paid for' in advance $20,400 annual purchased
$50/user/month
$5.99 per month base
closest offering in + $x per if user count
Unlimited; Twitter, Facebook,
terms of mimicking user/month… 1 user exceeds 15, YES; only 1 free
Multi-network however, is LinkedIn, Foursquare, Easy; minimal
existing functionality, free, next 4 (2nd to then the Unlimited, but based on report/month; EN, IT, FR, SP, JA, Yes (including bulk http://linkgui.de/
Pro publishing plan scalability Month to month throttled on Google+ Ping.fm, training would be
while providing more; 5th) $15 each; Next 5 Enterprise plan purchased seats others purchased and others pending scheduling) HexBiO
platform number of seats Wordpress, MySpace, needed;
accessibility to reports (6th to 10th) $30 is on credit system
purchased Mixi
and analytics each; Next 5 (11th to recommended
HootSuite 15th) $50 each
Supports the most
Easy; moderate
platforms / Mobile
training would be Pre-recorded enterprise training is offered (for an
Multi-network coverage through Just launched, $1,500 month / 30 users Twitter, Facebook,
Unlimited, but based on needed (to unlimited with EN, IT, FR, SP, JA, Yes (including bulk additional fee); check website for most current http://linkgui.de/
Enterprise publishing iPhone, Android, and not a lot of info $1500 per month $9,000 month / Annual, by default (additional cost LinkedIn, Foursquare,
purchased seats leverage the Enterprise plan and others pending scheduling) pricing [it seems to vary, and isn't always current HhxboY
platform Blackberry / shows you out there $18,000 annual for more) Google+
advanced or correct]
retweets/mentions and
functions)
klout scores of
Limited; will graph
Can only view showing how many
one account $15 base cost for Unlimited; tweets, retweets,
25-ish Twitter accounts
feed at a time; unlimited Twitter however, is mentions, and
34 users= $269 (support team indicated Easy; easy to use http://linkgui.de/
TweetRoost Enterprise Twitter only low cost, easy to use can't publish to accounts + Month to month throttled on Twitter only messages each ? Yes ability to import RSS feeds
per month they could scale to meet interface HexBiN
more than one $15/user/month; 25+ number of seats Twitter account
our needs)
channel at a users = 50% discount purchased receives by unit of
time time + followers
over time
Multi-network new entry to
Translation into 40 Unlimited, but based on Twitter, Facebook, Yes (including bulk http://linkgui.de/
Premium publishing market; $500/month n/a Month to month 15 users ? 10 per month ?
languages purchased seats LinkedIn, Posterous scheduling) Hexzrb
platform unproven
Gremln
new entry to
COMING Yes (including bulk http://linkgui.de/
Enterprise market; ? n/a ? 50 accounts 15 users ? ? ? ?
SOON scheduling) Hexzrb
unproven
$59/month
major brands we know ($354 / 6
payment types
Multi-network use them; tracking and months) not stated, but limited view, but offer a Premium plan at $899/month ($5,394 / 6
(maybe be $59/month for up to Twitter, Facebook, http://linkgui.de/
Sproutsocial Deluxe publishing filtering keywords [$1,016/month Month to month 40 social accounts 'additional users appeared to be yes ? Yes months) for up to 10 users and many other
restrictive inside 40 profiles LinkedIn Ho69cN
platform (baseline listening); if we need to are $29/month' easy features
an enterprise)
offer a mobile platform factor in
$29/add'l user]
major brands we know Unlimited;
depending on not clear; price is
Multi-network use them; tracking and however, is limited view, but
use case, could stated as monthly, Twitter, Facebook, all that matter to http://linkgui.de/
Argyle Social Professional publishing filtering keywords monthly $299/month 50 throttled on appeared to be yes Yes very focused on analytics
be too much for but not sure what LinkedIn us HQ0Lki
platform (baseline listening); number of seats easy
what we need minimum term is
offer a mobile platform purchased
http://www.SubjectivelySpeaking.net