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Design Is Content, Too

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Scott Abel
Scott Abel

Presented by Ken Walters at Web Content Chicago, June 17-18, 2008. Sometimes the message needs more than just words. Graphic design is about visual communication. From brand identity to usability, good design is design that works.

EmpresarialesTecnología
1 de 66
 
About me? ,[object Object],[object Object],[object Object],[object Object]
About you? ,[object Object],[object Object],[object Object],[object Object],[object Object]
What is the purpose of your site’s content? ,[object Object]
Hi.
Design is about communication as well. ,[object Object]
Where am I? What should I do next? Where can I find my information? What are my options? Did I make the right choice? Can I buy this? Who is this company? Can I trust them? What are their values?
Good design anticipates and answers users’ questions. ,[object Object]
 
Unified Behavior Model ,[object Object]
Don’t reinvent the wheel. ,[object Object]
 
 
What should I do next?
 
 
 
 
 
 
 
Color is the single most powerful design tool available. ,[object Object]
Red ,[object Object],[object Object],[object Object]
Yellow ,[object Object],[object Object],[object Object],[object Object]
Blue ,[object Object],[object Object],[object Object],[object Object]
Green ,[object Object],[object Object],[object Object],[object Object]
 
 
 
 
Good design might never be noticed. ,[object Object]
 
 
 
 
 
 
 
An interface that confuses a user can make them feel stupid and in the wrong. ,[object Object]
A site should be like a good friend. ,[object Object]
Design as a scientific process. ,[object Object],[object Object]
Interaction Design tools ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Creative brief
Interaction Design tools ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Wireframes
Wireframes
Wireframes
Wireframes
Interaction Design tools ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Personas
Interaction Design tools ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Measureable results ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
CareerBuilder.com ,[object Object]
Goals and objectives ,[object Object]
 
Research users ,[object Object],[object Object],[object Object]
Establish constraints ,[object Object],[object Object]
Design a solution ,[object Object],[object Object]
 
 
Test the solution ,[object Object],[object Object],[object Object]
Refine the solution ,[object Object]
 
Results? ,[object Object]
So… ,[object Object],[object Object],[object Object]
Questions? ,[object Object],[object Object],[object Object]

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