3. Objective of this chapter
The objective of this chapter is informing you about the
contents that are included in a real estate brochure and also
to make you aware regarding the new terminologies used in
it.
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4. Defination of a Real Estate Brochure
• Real estate brochure is a leaflet which is single sheet ,bi-fold
or tri-fold. Mostly the real estate Brochure is either bi-fold or
tri-fold. A real estate brochure includes almost all the features
provided for a particular apartment and the real picture of
that apartment. It also consists of the landmarks and the
location map at the end.
• A real estate brochure is basically prepared so that a customer
is able to get almost all the required information about an
apartment in brief. The most important thing in a real estate
brochure is the layout plan of Vidya Bhagwat tells the
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customer about the actual carpet area design or the
dimensions and structure of each and every room.
5. Method to make an Effective Brochure
1. Go through a real estate brochure
2. Choose the paper you will use for printing
3. Write an attractive headline
4. Put a lot of pictures on your flyer
5. Include photos of the inside and outside of the house
6. Make the photos extra appealing
7. Keep descriptions and explanations brief
8. Use sales-focused language
9. Include contact information
10. Leave viewers with Trainings by Vidya Bhagwat
a call to action
6. Brochure terminologies
• Amenities
– Clubhouse
– Amphitheatre
– Children Play Park
– Intercom Facility
– Parking
– Designer Entrance Lobby
– Garden with Jogging track
• Floor plan of flat
• Specifications
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• Location Map
7. Amenities
• In real property amenities are any tangible or intangible benefits
of a property, especially those that increase its attractiveness or
value or that contribute to its comfort or convenience
– Tangible amenities might include attractive guest
rooms (lodging), Wi-Fi, dining, parks, swimming pools, golf
courses, health club facilities, party rooms, theater or media
rooms, bike paths, Lifts, community centers, services,
or garages, for example.
– Intangible amenities might include pleasant views, nearby
activities, good schools (in the case of residential real estate),
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or a low crime rate, all of which add to the desirability of a
property.
8. Floor plan of flat
• A floor plan is a simple line drawing showing rooms as though
seen from above. Walls, balconies, duct, doorways, and
windows are often drawn to scale. The floor plan is prepared
for odd floors and even floors. Floor plan is essential in every
brochure as it shows the actual structure of a home.
• It also has the carpet area, saleable area, terrace area etc.
calculated and depicted in it. A floor plan shows the direction
of the apartment i.e. in which direction the apartment is
facing and which view is seen Vidya Bhagwat balcony could be
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easily analysed.
9. Specifications
Specifications of an apartment include all the facilities that
are provided inside the flat and for the flat for example the
interior specifications are vitrified tile flooring in living and
kitchen, porceleno tile flooring in bedroom, anti-skid flooring
in bathroom, marble window sills etc. and the exterior
specifications are earthquake resistant r.c.c. structure etc.
Specifications are essential for attracting the customers in a
more easy way.
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10. Location Map
• The location map shows the various directions from where
you can reach the project. It shows all the directions and the
nearby locations. The main landmarks are mentioned and the
distance or the time of travelling is also jotted down. The
main aim of the location map is that it tells the customer that
he could easily reach their site from various directions.
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11. Summary
• A real estate brochure includes almost all the features
provided for a particular apartment and the real picture of
that apartment
• A real estate brochure contains real picture of apartment,
amenities provided, specifications, floor plan and location
map.
• All these contents are essential and mandatory for each and
every brochure.
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12. Assignments
1. Create a hardcopy of your own brochure and make it as
presentable as you can.
2. Make another online brochure using “www.wix.com”
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