Analysis of indian wood panel industry and company analysis of greenply industries
1. Analysis of Indian Wood
Panel Industry
Company analysis of Greenply Industries
Submitted by-
Abhijeet Agarwal
2. INDIAN FURNITURE INDUSTRY
The Indian furniture industry is one of the fastest growing markets in the
world.
The Indian furniture market is characterized by numerous small players,
accounting for nearly 80% of the domestic production.
E-tailing furniture has increased options for consumers and opened a
range of opportunities for small players to sell their products.
The furniture market is primarily concentrated in the metropolitan cities,
followed by Tier I and Tier II cities with major user segments being
residential, office, commercial and institutional.
3. INDIAN WOOD PANEL INDUSTRY
The history of plywood industry in India is recent about 75 years ago.
Plywood industry claims bright future like other manufacturing industries in the
country.
The overall industry is estimated to be 285 bn in FY16.
Over the last five years, the plywood industry has posted a CAGR of 6-7%.
India’s plywood and panel industry is extremely fragmented and unorganized
given the low technical and capital requirements.
Plywood constitutes almost 180 bn or 63% of the entire industry.
Organized players account for only 25% of the plywood segment.
GST would further narrow the price between organized and unorganised
players.
5. PLYWOOD SECTOR IS HIGHLY
UNORGANISED
The organized players have grown at
above 12%, clearly gaining share from
the unorganized players.
Organised players continue to invest
in brand building (2.5-3% of revenue)
and creating awareness about quality.
75%
25%
UNORGANISED
ORGANISED
6. IMPACT OF GST ON PLYWOOD
INDUSTRY
Earlier there was no excise duty on wood which is the main raw material for
plywood.
Under GST, rate for wood in the normal shape has been fixed at 18%. So, even if
somebody is evading excise duty on the final product and if he is paying GST on
the raw material, the savings will be substantially lower compared to the earlier
taxation structure. This will act as a great disincentive to evade tax.
Plywood Industry in general was expecting a rate of 18% but the government has
fixed the rate at 28% which is almost at par with the current rate
7. Medium Density Fibreboard (MDF)
The smallest segment of the Indian plywood and
panel industry with FY16 revenues of 16 bn or
6% of the overall market.
INDIA IS VERY LOW IN TERMS OF MDF
CONSUMPTION.
MDF (hardwood and softwood residuals into
wood fibres)
wood fibres are combined using resin and heat
pressing them.
Globally, the ‘MDF:Plywood’ consumption ratio is
65:35 In India10:90.
opportunities to organised players to ramp up
capacity and capture this growing market
35%
90%
65%
10%
0%
20%
40%
60%
80%
100%
120%
GLOBAL MDF
MDF
PLYWOOD
8. GREENPLY INDUSTRIES Ltd.
Greenply is one of India’s most trusted premier interior infrastructure
brands with a whooping turnover of Rs. 1655 cr.
Greenply Industries Ltd. (GIL), incorporated in the year 1990, is a Mid Cap
company (having a market cap of Rs2661.04 Cr.)
They stand on top when it comes to plywood and MDF boards.
30% market share in domestic MDF market.
With a strong retail network, 48 branches across India and presence in
over 300 cities across 21 states.
More than 12000 distributors, dealers, sub dealers and retailers.
The company has fire state of the art manufacture facilities across the
country, manufacture of global standards.
9. CEO & BOARD OF DIRECTORS
Joint Managing Director & CEO- Shobhan Mittal
BOARD OF DIRECTORS-
Mr. Shiv Prakash Mittal, Executive chairman
Mr. Rajesh Mittal, Managing Director
Mr. Shabhan Mittal, Joint Managing Directors&CEO
Mr. MoinaYomethKonyak
Mr. Susil Kumar Pal
Mr. Vinod Kumar Kothari
Mr. Aunpanm Kumar
Ms. SonaliBhagwatiDalal
Mr. UpendraNathChallu
10. PRODUCTS SEGMENTS OF THE
COMPANY
Greenply
Plywood and
Block Board
Medium Density
Fibreboard (MDF)
Wood Floors
Green Doors
Decorative
Veneers and
Reconstituted
Wall Covers
11. REVENUE ANALYSIS OF
THE COMPANY
PRODUCTS REVENUE
Plywood &
Allied products
70.58%
MDF 28.81%
Others 0.61%
70.58%
28.81%
0.61%
Plywood and
allied Products
MDF
Others
13. FUTURE PROSPECTS OF GREENPLY
Focus on growing their capacities across both their business.
They are setting up their new state-of-the-art MDF plant in Chittoor, Andhra
Pradesh.
They are setting up their new state-of-the-art MDF plant in Chittoor, Andhra
Pradesh and aim to aim to export 30-40% of the MDF manufactured in the
new plant in countries like Bangladesh, Sri Lanka and Singapore to create
a good export market.
They are also planning to set up a Decorative Veneer/ Decorative Plywood
unit in Bamanbore, Gujarat and a Plywood unit in Sandila, Uttar Pradesh.