2.  COST-PLUS PRICING
 MULTIPLE PRODUCT PRICING
 TRANSFER PRICING
 PEAK-LOAD PRICING SYSTEM

3. "Customers want high quality
at low prices and they want
it now." – Bill Gates

4.  1) PERFECT COMPETITION
 2)IMPERFECT COMPETITION
› MONOPOLISTIC COMPETITION
› OLIGOPOLY
› MONOPOLY

7. ITC has diversified presence in:
 Cigarettes
 Hotels
 Packaging
 Personal care
 Agri-based business
 Branded apparel
 Safety matches
 Greeting cards

8.  Main objective was to compete effectively
with players who are already there. Hence,
it launched direct frontal attack by
introducing similar priced product.
 ITC already enjoyed advantages over
competitors through e-choupal initiative.
This also facilitate timely supply of raw
material.
 ITC’s printing and packaging business also
leads to high quality, cost effective and
innovative products.

9.  The company dose not raise the price of its
most selling brand(Gold Flake (S)) so that it can
get max market share and earn money on its
premium brands(Insignia).
 The cost structure of the company plays a
major role in determining the prices the various
stages and the companies cost structure is as
follows:- Fixed Cost(Plant operations)
.69% &Variable (manufacturing , packaging
etc. 99.31%)
 Further on the company cannot afford to raise
its mark-up due to the presence of intense
competition.

10.  Cost of raw material is same for every
industry
 Logistics
 Labor
 Larger the Quantity lower the production
cost
 Target market
 Brand value
 Government policy

11.  Form of market
 Whole sales
 supply chain
 compititors

12.  Study of market
 Cost calculation
 Production expenses
 Channel of supply
 Brand value