Marketing Project Report Mumbai University

1. A PROJECT REPORT ON
“Comparative Analysis Of Frooti And It’s Competitors In
Rasayani”
SUBMITTED BY
MAHENDRA M PAWAR
(MARKETING)
ROLL NO – B-14
Batch 2011 - 2013
UNDER THE GUIDANCE OF
DR. AMIT AGGRAWAL
CORE FACULTY - MARKETING
UNIVERSITY OF MUMBAI
KOHINOOR BUSINESS SCHOOL,
KURLA, MUMBAI.
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2. DECLARATION
I hereby declare that the project report entitled “Comparative Analysis Of Frooti And It’s
Competitors In Rasayani”carried out at “PARLE AGRO” is my work submitted in partial
fulfillment of the requirement for Degree of MASTER OF MANAGEMENT STUDIES
(MMS), UNIVERSITY OF MUMBAI from KOHINOOR BUSINESS SCHOOL, KURLA,
MUMBAI and not submitted for the award of any degree, diploma, fellowship or any similar
titles or prizes.
Date: Signature: _______________
Place: Mumbai Student Name: ___________
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3. CERTIFICATE
This is to certify that the project entitled “Comparative Analysis Of Frooti And It’s
Competitors In Rasayani””is successfully completed by “Mahendra M Pawar” during the
second year of her course, in partial fulfillment of the Masters Degree in Management
Studies, under the University of Mumbai, through KOHINOOR BUSINESS SCHOOL,
Kurla, Mumbai-400070.
Date:
Place: Mumbai “Dr. Amit Aggrawal”
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4. ACKNOWLEDGEMENT
It is my privilege to express my gratitude and respect to those who guided and
inspired me in the completion of this project.
I am deeply indebted to my project guide of the Kohinoor Business School Dr. Amit
Aggrawal for giving me this opportunity to undergo my project in his esteemed
organization and for his timely suggestions and valuable guidance.
On the occasion of complete and submission of project,I would like to express my deep
Sense of gratitude to college HOD .Dr. Ms.Bharati Deshpande for providing me the
Platform of management studies
I also want to give thanks to Mr. Kapil Kumar.He constantly encouraged me and
showed me the right path from day one till the completion of my project.
I am also thankful to Mr. Ravindra Satav. for helping me to proceed in conducting
the survey and complete it on time.
I am grateful to the Director, Faculties, administrative staff and the librarian of
Kohinoor Business School for providing me all the support required for successful
completion of my project.
Mahendra M Pawar
4

5. INDEX
CHAPTER PAGE
CHAPTER NAME
NO NO
1 INTRODUCTION
EXECUTIVE SUMMERY 1
RESEARCH OBJECTIVES 2
RESEARCH DESIGN AND METHODOLOGY 3
SCOPE OF THE RESEARCH 5
2 BACKGROUND OF TOPIC
INDUSTRY INTRODUCTION 6
PARLE AGRO PRODUCTS 8
FINANCIAL PERFORMANCE 12
INDUSTRY SUSTAINABILITY 13
BRAND EQUITY 13
COMPETITORS OF FROOTI
14
3 PROFILE OF THE ORGANISATION
PARLE AGRO 18
4 ANALYSIS OF DATA 22
5 CONCLUSION AND FINDINGS
FINDING 33
CONCLUSION 33
6 APPENDICES
QUEST IONNAIRE 34
BIBLIOGRAPHY 37
5

6. Executive summary
Progress is a continuous process. It is relative and absolute. We cannot stop at a certain
destination and declare that target has been achieved and we need not to go further.
In this new are all the countries & their companies are trying their best to improve economic
growth. This trend has created a very complex & competitive environment in the field of
business, trend & win the race a new system of management is much needed. To fulfill this
need a new field of modern science has developed very fast i.e. Master of Management
Management. In this curriculum there are several phases, which have to be covered &
compelled properly.
The experience that I have gathered during this period has certainly provided me with an
orientation which, I believe, will help me to shoulder my assignment successfully in near
future. During this period, I have collected all the information of “Competitive analysis of
Frooti and its competitors” through primary data which were available at the Mumbai.
On the basis of my training program, I have tried my best to arrange my work in symmetric
way. However to cover the detailed information in such a short period was not possible.
Despite the inherent shortcomings of the study, a genuine attempt was made on my part see
that the study was carried out in the right respective.
Be it a big city or a remote village of India, the Parle agro name symbolizes quality, health
and great taste! And this reputation has been built, by constantly innovating and catering to
new tastes. Due to change in market scenario i.e. rising trend in Organized retailing, the
distributors of Parle agro product would like to know where its products are better placed.
6

7. Objectives of the Study
1. To evaluate the major competitors of frooti in the market.
2. To determine is there is any relation between consumer‟s age group Who likes frooti
and price level of frooti.
3. To know the satisfaction level of customers about prices of frooti.
4. To know the how to improvement of advertising and campaign of frooti in the
market.
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8. Research Design and Methodology
The sources of data used in this project report are both primary and secondary data.
1. Primary data
Primary data consists of original information gathered from sample size of
200 respondents residing in Mumbai, India.
2. Secondary data
Secondary data consists of information that already exists and that was collected
in the past for some other purposes.
Sample Design:
 Size of Sample: The sample size selected for the research is 200 in the area of
Mumbai
 Parameters of Interests: The major parameter of interest is the subgroup of people
who are working professional and web savvy having an experience in online
shopping. The two other subsidiary parameters of interest are:
o The respondent should also have an experience grocery shopping.
o And the female respondent who have an online shopping experience.
Sampling Technique:
Stratified sampling-
1. Stratification is the process of dividing members of the population into homogeneous
subgroups before sampling. The strata should be mutually exclusive: every element in the
population must be assigned to only one stratum. The strata should also be collectively
exhaustive: no population element can be excluded. Then simple random sampling or
systematic sampling is applied within each stratum. This often improves the
representativeness of the sample by reducing sampling error.
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9. Limitations:
1. Some of the responses might be biased.
2. Most of the survey was carried out in and around Rasayani.
3. It is wholly based on primary data.
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10. Scope of the study
The scope of study is limited to Rasayani and the sample size is 200.
1. To increase sales of Parle Agro Products.
2. To cope up with competition.
3. To avoid advertising clutter.
4. DATA SCOPE: - Data is collected from the Consumer.
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11. Industry Introduction
'Parle Products Pvt Ltd based in Mumbai, India has been India's largest manufacturer of
biscuits and confectionery, for almost 80 years. Makers of the world's largest selling biscuit,
Parle-G, and a host of other very popular brands. Its reach spans even to the remotest villages
of India. Many of the Parle products - biscuits or confectioneries, are market leaders in their
category and have won acclaim at the Monde Selection, since 1971. With a 40% share of the
total biscuit market and a 15% share of the total confectionery market in India, Parle has
grown to become a multi-million dollar company.Parle Agro is a food and beverage company
based in Mumbai, India.
Parle Agro - a trusted name in the beverage industry for agro based drinks. Parle Agro is
a leading Indian Beverage Company, the only Indian transnational giant with the past
experience of having successfully launched leading soft drink brands like 'Frooti, Appy
Classic,Appy- Fizz, Bailley Packaged Drinking Water & Confectionery brands like Mintrox
and Buttercup'. Parle Agro strength is our people who have worked towards making our
presence felt throughout the country and all over the world through a strong Mumbai see
network and well-developed strong infrastructure. Parle Agro has its factories located in
Silvassa, Patalganga, Bhopal, Chennai, Ghaziabad and Hyderabad. At Parle Agro, success is
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12. a habit; where greater heights are achieved through consumer insight, sound business
practices, marketing and sales innovation, with the focus on the consumer. 'Thinking
consumer, Tasting success, Always' - that is what Parle Agro is all about.
In the 1950s the undivided Chauhan family manufactured beverages, water,
confectionery, biscuits, etc. under its registered brand name Parle.
Over the years, the group split into three different companies – Parle Agro, Parle
Bisleri and Parle Products. Currently, all three are separate companies with separate
ownership and management. They also have different products manufactured under them. All
three companies continue to use the family trademark name – „Parle‟ under which the current
companies are named.
Parle Agro commenced operations in 1984. Starting with only beverages and
diversifying to include bottled water in 1993 and confectionery in 2007. Frooti was the first
product that was rolled out of Parle Agro in 1985. It went on to become India‟s favourite
mango drink. It still has a leading market share.
Mr. Prakash Chauhan is the Executive Chairman of Parle Agro.
Schauna Chauhan is the CEO of parle agro .
Alisha chauhan is the Director of parle agro .
Nadia chauhan is the Director of parle agro .
Parle Agro is an Indian company in the beverages industry and has brands like Frooti,
consistent winner of India's fruit beverage brand, Appy, Appy Fizz and packaged drinking
water, Bailley.
A pioneer in the Indian industry, Parle Agro is associated with many firsts. They were the
first to introduce fruit drinks in tetra packaging, first to introduce apple nectar and the first to
introduce fruit drinks in PET bottles
In 2008, Parle Agro forayed into foods with the launch of two confectionery brands,
Mintrox mints and Buttercup candies. This was soon followed by two more brands -
Buttercup Softease and Softease Mithai.
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13. Recent beverage products from Parle Agro include Saint Juice, LMN and Grappo Fizz. In
2009, Parle Agro forayed into snacks with the launch of Hippo, in line with the company‟s
vision of becoming a major player in the foods and beverages industry.
Parle agro products
Parle Agro Pvt. Ltd operates under three business verticals: • Beverages – fruit
drinks, nectars, 100% Juice, sparkling drinks • Water – Packaged Drinking Water • Foods –
confectionery, snacks
1. BEVERAGES -
Frooti: Launched in 1985 as a mango drink, Frooti is the first beverage to be launched in
tetra packaging in India. Frooti is India‟s favorite Mango drink and is ranked amongst the
most trusted brands in numerous national surveys
A) Appy Classic-
Launched in 1986 as an apple nectar and originally available in a white tetra pack with an
apple and leaf graphic, today it comes in black tetra packaging. Appy remains the first apple
nectar to be launched in India.
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14. B) Appy Fizz-
Launched in 2005, Appy Fizz is India‟s first sparkling apple drink available in a champagne
shaped PET bottle. Considered the „Champagne‟ of Fruit drinks
Appy Fizz is a one of a kind product in the beverage market . Recently, Appy Fizz has
been given a makeover in terms of a new packaging.
Saint Juice: Launched in 2008, Saint Juice is available in three variants – Orange, Mixed
fruit, Grape and Apple. Saint Juice is 100% juice with no added color, sugar or preservatives.
14

15. C) LMN-
Launched in 2009, LMN is a fresh take on nimbu pani. It contains real lemon juice and has
no artificial flavors or preservatives. LMN works as an „Emergency Lemon Refresher‟, and
tastes closest to authentic nimbu pani.
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16. D) Grappo Fizz-
Launched in 2008, Grappo Fizz is a sparkling grape juice drink. Credited with creating the
sparkling fruit drinks category in India
Grappo Fizz is along the lines of existing product Appy Fizz. It is purple-red in color and has
no close competition in the market. 2. 3. Snacks & Confectionery.
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17. E) Hippo
HIPPO is a baked snack with the goodness of wheat. It is available in seven flavors from
around the world - Italian Pizza, Chinese Manchurian, Hot-n-Sweet Tomato, Thai Chilli,
Yoghurt Mint Chutney, Indian Chatpatta and Arabian Salted. These baked wheat munchies
have no added MSG, no GMO, no cholesterol and zero trans-fat.
FINANCIAL PERFORMANCE
In today‟s global marketplace, where growth via acquisition is prominent, the key to
sustained positive financial performance is the ability to understand and respond to consumer
demands and competitive pressures while reducing cost of production.
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18. INDUSTRY SUSTAINABILITY
Manufacturers want to have a positive impact on society and the environment. In addition,
they want to turn sustainability challenges into business advantages. At the heart of a well-
planned sustainability program is the belief that corporate investment in environmental and
social responsibility must strengthen business performance to be successful. It must reduce
environmental impact, achieve genuine economy in the use of resources, deliver a return on
investment, and enhance the equity of your company. Through automation, three major
sustainability objectives can be addressed: • Energy conservation and efficiency •
Environmental responsibility and resource management • Safety for workers, machinery,
processes and products
BRAND EQUITY
Customer loyalty is key to the success of your business, and maintaining customer loyalty is
achieved through consistently manufacturing high-quality products, batch after batch. In
doing so you add value to your brand
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19. COMPETITORS OF FROOTI
Maaza is a Coca-Cola fruit drink brand marketed in India and Bangladesh Mango drinks
currently account for 90% of the fruit juice market in India. Maaza currently dominates the
fruit drink category and competes with Pepsi's Slice brand of mango drink and Frooti,
manufactured by Parle Agro.
History
Maaza was launched in 1976 in India. The Union Beverages Factory, based in the United
Arab Emirates, began selling Maaza as a franchisee in the Middle East and Africa in 1976.
By 1995, it had acquired rights to the Maaza brand in these countries through Maaza
International Co LLC Dubai. In India , Maaza was acquired by Coca-Cola India in 1993 from
Parle-Bisleri along with other brands such as Limca, Citra, Thums Up and Gold Spot. As for
North America, Maaza was acquired by House of Spices in 2005.
Slice - Pure Mango Pleasure
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20. Brand History
Slice was launched in India in 1993 as a refreshing mango drink and quickly went on to
become a leading player in the category.In 2008, Slice was relaunched with a 'winning'
product formulation which made the consumers fall in love with its taste.
Brand Advantage
With the launch of “Aamsutra” campaign in 2008 along with a winning taste & most
appealing pack graphics, Slice created disruptive excitement in the category and celebrated
mango indulgence like no other.As a first ever by any brand in the Juice and Juice Drinks
Category, Bollywood‟s reigning Diva, Katrina Kaif was signed on as the Brand Ambassador
on Slice.
Brand History
Tropicana was founded in Bradenton, Florida, USA, in 1947. And is now enjoyed almost
everywhere in the world. Carefully nurtured for over 50 years, it has matured into one of
the most respected beverage brands. Today it is the World's no. 1 juice brand and is
available in 63 countries. Since 1998, it has been owned by PepsiCo, Inc. Tropicana
Premium Gold was re-launched as Tropicana 100% in year 2008.
Brand Advantage
It continues to select the best in fruit to craft high-quality juices, create original products,
pioneer innovative processes and explore new markets for its products. It is devoted
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21. towards a healthful lifestyle by ensuring that the products are naturally nutritious and
provide the daily benefits that one needs.
DABUR REAL FRUIT JUICE
Real has been the preferred choice of consumers when it comes to packaged fruit juices,
which is what makes India's No. 1 Fruit Juice brand. A validation of this success is that Réal
has been awarded „India‟s Most Trusted Brand‟ status for four years in a row.
Real is endorsed by PFNDAI
The nutritional contents of Réal Fruit Juices & Nectars are endorsed by PFNDAI -- Protein
Foods & Nutrition development Association of India.
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22. GODREJ JUMPIN MANGO JUICE
The foods division of Godrej Industries produces and markets edible oils, vanaspati, fruit
drinks, fruit nectar and bakery fats. The division has two state-of-the-art manufacturing
facilities: at Wadala in Mumbai, the capital of the western Indian state of Maharashtra; and at
Mandideep near Bhopal in the northern Indian state of Madhya Pradesh.
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23. PROFILE OF THE ORGANISATION
MISSION
“We will be the leaders in our business by – maintaining high quality, introducing new and
innovative products, reaching every part of India, remaining customer-centric, constantly
upgrading our knowledge and skills.”
“To provide consumers superior, wholesome agro based food and drink bands through
which Parle can build a profitable; growth oriented organization.”
HISTORY
In 1929 a small company by the name of Parle products emerged in British dominated India.
The intent was to spread joy and cheer to children and adults alike, all over the country with
its sweets and candies. The company knew that it wouldn't be an easy task, but they decided
to take the brave step. A small factory was set up in the suburbs of Mumbai, to manufacture
sweets and toffees. Apart from the factories in Mumbai and Bangalore Parle also has
factories in Bangalore Parle also has factories in Bahadurgarh in Haryana and Neman in
Rajasthan, which are the largest biscuit and confectionary plants in the country. Additionally,
Parle products also have 7 manufacturing units and 51 manufacturing units on contract.
OBJECTIVE: -
To build successful channel relationships (vendor to partner)
To assess the critical success factors when selling through distributors
To outline terms and conditions for establishing partnerships
To integrate sales and marketing objectives
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24. Quality Assurance
All the products of Parle Agro Pvt. Ltd. are manufactured under the most hygienic
conditions. Great care is exercised in the selection & quality control of raw materials,
packaging materials. Rigid quality standards are ensured at every stage of the manufacturing
process. Every batch of drink, packaged drinking water and confectioneries are thoroughly
checked by quality experts using the most modern equipment.
Our drinks are made available in Tetra Packs and Pet Bottles which retains the freshness of
the drink for a long time. The special technology used in the packaging keeps the drink fresh
for a longer period of time. Owing to all these reasons, our products have been awarded with
ISO certification. Thus we are engaged in providing the new generation consumers with
healthy and delicious drink to refresh.
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25. Infrastructure
For the brands Frooti, Appy Classic and Appy Fizz, Parle Agro Pvt. Ltd. has strategically
located manufacturing facilities at Patalganga, Bhopal, Chennai, Hyderabad and Ghaziabad.
We have franchisee location at Kolkata, Guwahati, Ambala and Jharkhand. The locations of
these units ensure a constant output and easy distribution. Each factory has state-of-the-art
machinery with automatic packaging facilities.
The plant that produces Bailley meets the stringent requirements of the BIS norms
comprising of chemical and microbiological tests. All the plants adhere to the recommended
International Code of Practices and the General Principles of Food Hygiene.
The state-of-the-art plants also minimize the wastage and render high yield. We have strength
of highly qualified and experienced team of dedicated engineers. These engineers along with
our team of R&D professionals are constantly involved in innovating various techniques and
methods to add value to the industry. The extensive distribution network, built over the years,
is a major strength for our company, since it helps us to make available to consumers our
products even in the most remote places.
PRODUCT RANGE
“FROOTI” – Mango Drink
“APPY” – Apple Drink
“APPY FIZZ” – Carbonated Apple Drink
“BAILLEY” – Packaged Drinking Water
Primary Competitive Advantages
Products are manufactured under the most hygienic conditions
The drinks are made available in a Tetra Pak and Pet Bottles
Healthy and nutritious alternative which are also delicious
Access to best quality fruits
Strategically located manufacturing facilities
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26. State-of-the-art manufacturing plants
An extensive distribution network
Memberships
Agricultural and Processed Food Products Exports Developments Authority
(APEDA)
Federation of Indian Chambers of Commerce and Industry (FICCI)
Project Exports Promotion Council of India (PEPC)
Federation of Indian Export Organizations (FIEO)
Standard Certification
 ISO certification
 HACCP certification
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27. Analysis of Data
1) Where do you purchase frooti ?
(a) General Store (b) Pan Shop
(c) Sweet Shop (d) Canteen.
Option No. of respondent Percentage
General Store 84 42
Pan Shop 56 28
Sweet Shop 50 25
Canteen. 10 05
Percentage(%)
45
40
35
30
25
Percentage(%)
20
15
10
5
0
General store Pan shop Sweet shop Canteen
Interpretation-
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28. 2) Which brand of soft drink you deal in.
(a) Frooti (b) Maaza
(c) Slice (d) Jump in
(e) Dabur Real (f) Others.
Option No. of respondent Percentage
Frooti 65 32.5
Maaza 36 18
Slice 26 13
Jump in 22 11
Dabur Real 26 13
Others 25 12.5
120
100
80
60
40
20 Percentage
0
No. of respondent
Interpretation-
In the outlet the mostly soft drink are available and Frooti and Maaza are the more frequent
soft drink which is found and other soft drinks are available i.e. Slice, Jump in, Dabur real.
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29. 3 ) Which brand is the nearest competitor of frooti brand in your opinion?
(a) Dabur Real (b) Maaza
(c) Slice (d) Jump in
(e) Others.
Option No. of respondent Percentage
Dabur Real 13 6.5
Maaza 84 42
Slice 75 37.5
Jump in 25 12.5
Others 03 1.5
Percentage(%)
45
40
35
30
25
Percentage(%)
20
15
10
5
0
Dabur Real Maaza Slice Jump in Others
Interpretation-
According to the retailer the nearest competitor of Frooti is the Maaza and Slice. Other soft
drink are the Jump in and other local fruits juice.
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30. 4 ) Which company have better distribution network?
(a) Frooti (b) Maaza
(c) Slice (d) Jump in
(e) Dabur Real (f) Others.
Option No. of respondent Percentage
Frooti 60 30
Maaza 54 27
Slice 40 20
Jump in 16 08
Dabur Real 20 10
Others 10 05
Percentage(%)
30
25
20
15
Percentage(%)
10
5
0
Frooti Maaza Slice Jump in Dabur Others
Real
Interpretation-
The distribution network of the Frooti brand is good as regards to their near competitors like
Maaza and Slice. According to the retailer point of view because the manufacturing unit of
Frooti is found in this state.
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31. 5) Which is most preferred size of the bottle by you?
(a) 200ml (b) 300ml
(c) 500ml (d) 1000ml
(d) 1500ml (Use more than one tick)
Option No. of respondent Percentage
200ml 65 32.5
300ml 40 20
500ml 29 14.5
1000ml 45 22.5
1500ml 21 10.5
120
100
80
60
40
20 Percentage
0
No. of respondent
Interpretation-
According to the given data it shows that the maximum selling of the bottle and TCA pack is
in 200ml, 500ml, and 1000ml. So the best preferred size is 200ml and 500ml.
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32. 6) You know the difference between branded and non branded soft drink?
(a) Yes (b) No
Option No. of respondent Percentage
Yes 170 85
No 30 15
Percentage(%)
15%
Yes
No
85%
Interpretation-
In the market the maximum customer know about the branded soft drink so this is advantage
for the soft drink brand in the market.
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33. 7) What do you feel about the price of soft drinks
(a) Very high (b) High
(c) medium (d) low
(e) Reasonable
Option No. of respondent Percentage
Very high 24 12
High 70 35
medium 51 25.5
low 36 18
Reasonable 19 9.5
35
30
25
20
15
10
5
0
very high high medium low very low
Interpretation-
According to the mostly retailer opinion the price of soft drink is high so the branded
company need to change the price of the soft drink that helps to increase the sales.
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34. 8) Do you feel a price reduction will increase the sales of branded soft drinks?
(a) Yes (b) No
Option No. of respondent Percentage
Yes 145 72.5
No 55 27.5
Percentage(%)
28%
Yes
No
72%
Interpretation-
If the price of the soft drinks will reduced then the sales will be increase as per the given data.
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35. 9) Which medium affected to you to buy?
(a) Television (b) Magazine/Newspapers
(c) Display (d) Hoardings
(e) campaign
Option No. of respondent Percentage
Television 75 37.5
Magazine/Newspapers 40 20
Display 30 15
Hoardings 25 12.5
campaign 30 15
Percentage(%)
40
35
30
25
20
15
10
5 Percentage(%)
0
Interpretation-
In the given data explain that the advertising media is the most prominent than other media so
we can say that for improving sale of fruit soft drink should be use this media and that will
affect the sale in the market.
35

36. 10) Do you think that aggressive advertisement further increase the sales volume of
frooti?
(a) Yes (b) No
(c) No reply
Option No. of respondent Percentage
Yes 120 60
No 45 22.5
No reply 35 17.5
Percentage(%)
60
50
40
30 Percentage(%)
20
10
0
Yes No No Reply
Interpretation-
Aggressive advertisement is the beneficial promotional activities for the sale promotion.
Maximum retailer are agree from the aggressive advertisement.
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37. 11) What are your suggestion to improve the sale?
(a) New scheme (b) Advertisement
(c) Regular supply (d) Credit facilities
(e) Refrigeration system (Use more than one tick)
Option No. of respondent Percentage
New scheme 72 36
Advertisement 52 26
Regular supply 25 12.5
Credit facilities 27 13.5
Refrigeration system 24 12
120
100
80
60
40
20
0 Percentage
No. of respondent
Interpretation-
According to retailer perception time to time new scheme should be provide and regular
supply is necessary in the market that improve the sale. Company should also provide the
refrigerator for the own product refrigeration.
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38. FINDING AND CONCLUSION
1. In the outlet the mostly soft drink are available and Frooti and Maaza are the more
frequent soft drink which is found and other soft drinks are available i.e. Slice, Jump
in, Dabur real.
2. In the market the most customer age segment is the 15 to 35. They are the prominent
to visit the retail shop and purchase the soft drink. So the brand need to focus on this
segment of customers.
3. According to the mostly retailer opinion the price of soft drink is high so they Prefer
Frooti.
4. Aggressive advertisement is the beneficial promotional activities for the sale
promotion. Maximum retailer are agree from the aggressive advertisement.
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39. QUESTIONAIRE
1) Where do you purchase frooti ?
(a) General Store (b) Pan Shop
(c) Sweet Shop (d) Canteen.
2) Which brand of soft drink you deal in.
(a) Frooti (b) Maaza
(c) Slice (d) Jump in
(e) Dabur Real (f) Others.
3 ) Which brand is the nearest competitor of frooti brand in your opinion?
(a) Dabur Real (b) Maaza
(c) Slice (d) Jump in
(e) Others.
4 ) Which company have better distribution network?
(a) Frooti (b) Maaza
(c) Slice (d) Jump in
(e) Dabur Real (f) Others
5) Which is most preferred size of the bottle by you?
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40. (a) 200ml (b) 300ml
(c) 500ml (d) 1000ml
(d) 1500ml
6) Do you know the difference between branded and non branded soft drink?
(a) Yes (b) No
7) What do you feel about the price of soft drinks
(a) Very high (b) High
(c) medium (d) low
(e) Reasonable
8) Do you feel a price reduction will increase the sales of branded soft drinks?
(a) Yes (b) No
9) Which medium affect the sales most?
(a) Television (b) Magazine/Newspapers
(c) Display (d) Hoardings
(e) campaign
40

41. 10) Do you think that aggressive advertisement further increase the sales volume of frooti?
(a) Yes (b) No
(c) No reply
11) What are your suggestion to improve the sale?
(a) New scheme (b) Advertisement
(c) Regular supply (d) Credit facilities
(e) Refrigeration system
41

42. BIBLIOGRAPHY
Websites:
1. www.isource.com
2. www.frooti.com
Books:
3. Statistical Method by S.P.Gupta.
4. Research Methodology by C.R.Kothari.
5. Methodology of research in social sciences by Krishna swami.
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