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marketing & sales roles for the pharma industries
1.
Marketing and Sales
Roles in the Pharmaceutical Industry
2.
MARKETING
3.
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8.
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12.
Types of Market
Research Periodic Surveys Retail Pharmacy Purchases Hospital Purchases Warehouse Withdrawals Promotional Media Physician Panels Retail Pharmacy Prescriptions Retail Pharmacy Sales
13.
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16.
17.
18.
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20.
21.
22.
23.
SALES
24.
25.
Effective Detailing Influences
on Physician Prescribing Habits Source: IBM Analysis Side Effects Drug delivery method Cost of drug Efficacy Potential drug-drug interactions Dosage Payor formulary status Brand Personal preference Patient request
26.
27.
28.
29.
30.
31.
32.
OTHER MARKETING &
SALES TECHNIQUES
33.
34.
Notas del editor
Dependent on each instructor’s requirements
Dependent on each instructor’s requirements
Dependent on each instructor’s requirements
Dependent on each instructor’s requirements
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