marketing management research

1. aa ABHISHEK MITTAL. .M100700001.

2. PROFILE………. Type- Public (NYSE: CLX) Industry -Food, Chemicals Founded -1913 Headquarters- Oakland, California, U.S. Products -Food, cleaners RevenueUS$-5.45 Billion (FY 2009)[1] Employees -7,600

3. HEADQUATER…AND CEO (DON KNAUSS)…………..

4. ECO STRUCTURE………….. Clorox has a very robust eco governance structure that includes eco goals embedded into our corporate business strategy, having an explicit corporate-wide eco strategy in place, and activating that eco strategy with a fully dedicated Eco Office team.

6. Clorox Eco Strategy

7. PORTFOLIO…….

10. KITCHEN

11. BATHROOOM

14. LAUNDRY

15. KITCHEN Clean and disinfecting wipes Clorox clean up cleaner Clorox disinfecting kitchen cleaner Clorox daily sanitizing spray

18. Clorox automatic toilet bowl cleaner

19. Clorox toilet wand system

21. BRANDS… Brita water filtration systems (only North and South America) Burt's Bees natural cosmetics and Personal Care products Ever Clean, Fresh Step and Scoop Away Formula 409 hard surface cleaners Glad storage bags, trash bags, Press'n Seal, and GladWare containers (joint venture with P&G as 20% minority shareholder) Green Works natural cleaners KingsfordcharcoalLiquid-Plumr drain cleaner

23. BURTS BEES…. Burt's Bees is an American personal care products company that describes itself as an "Earth friendly, Natural Personal Care Company" making products for personal care, health, beauty, and personal hygiene. In late 2007, the Clorox Company purchased Burt's Bees onalhygiene

24. PROFILE….. Type- Part of Clorox Industry- consumer products Founded 1984 [2]Founder(s) -Roxanne QuimbyBurt Shavitz Headquarters- Durham, North Carolina [3], USA Area served- US, UK, Ireland, Canada, Hong Kong, Taiwan Key people -John Replogle - President, CEO

25. CEO AND HAEDQUATERS….

28. Formula 409 is a Clorox Company brand of home cleaning products that includes Formula 409 All-Purpose Cleaner, Formula 409 Glass and Surface Cleaner, Formula 409 Carpet Cleaner, and many others. The original Formula 409 has been discontinued, and has been replaced with "Formula 409 Antibacterial All-Purpose Cleaner," .

30. PROMOTION ………

34. Laundry Additives

35. Salad Dressing/Barbecue Sauce

36. Insecticides

37. Home Water Filtration System

38. Automotive Care Products

40. Revenue Growth(Sales: $Millions)

42. Profit Growth1992-1998 Net Earnings ($MM)

43. Revenue Growth % Average Annual Growth Rate 1992-1998

44. 5-Year Total Shareholder Return

45. 5-Year Total Shareholder Return

46. 5-Year Total Shareholder Return

47. Clorox Introduced a Record 41 New Products Worldwide in 1998

48. International Growth Clorox International business has increased four times since 1992 5% 18% 1992 1998

51. COMPETITORS…….

52. Top The Clorox Company Competitors Companies Location Colgate-Palmolive Company-New York, NY The Procter & Gamble Company-Cincinnati, OH S.C. Johnson & Son, Inc.-Racine, WI

54. S.C. Johnson & Son, Inc. (commonly referred to as S. C. Johnson), previously known as S. C. Johnson Wax (and earlier, Johnson Wax), is a privately-held, global manufacturer of household cleaning supplies and other consumer chemicals based in Racine, Wisconsin. It has operations in 72 countries and its brands are sold in over 110.

55. PROFILE.. Type- Private Industry- Consumer products Founded -1886 Headquarters- Racine, Wisconsin, U.S. Key people- Dr. Herbert Fisk Johnson III,( Chairman & CEO) Products Shout, Windex, Mr. Muscle, Ziploc, Edge, Glade, Brise, Vanish, Raid, OFF!, Kabikiller, Pledge, Scrubbing Bubbles Revenue US$ 8.75 billion Employees 12,000

56. BRANDS… Household cleaning and scent products Bayfresh Drāno Fantastik Glade Grab-it Mr. Muscle Nature's Source Oust Pledge Scrubbing Bubbles (formerly known as Dow Bathroom Cleaner before the sale to S. C. Johnson & Son) Shout

57. BRANDS…….. Household food storage Saran Wrap Ziploc Household pest control OFF! Autan Raid Baygon ALL OUT Car care Floors- Johnsons Brite Glo-Coat Taski

60. Colgate-Palmolive Company (NYSE: CL) is an American diversified multinational corporation focused on the production, distribution and provision of household, health care and personal products, such as soaps, detergents, and oral hygiene products (including toothpaste and toothbrushes). Under its "Hill's" brand, it is also a manufacturer of veterinary products. The company's corporate offices are on Park Avenue in Midtown Manhattan, New York City.

61. PROFILE… Type- Public (NYSE: CL) Industry -Personal products Founded- 1806 Headquarters- New York City, New York, U.S. Key people -Ian M. Cook, CEO Revenue -US$15.3 billion (FY 2009)

62. PRODUCTS……

65. Procter & Gamble Co. (P&G, NYSE: PG) is a Fortune 500 American multinational corporation headquartered in DowntownCincinnati, Ohio[3] that manufactures a wide range of consumer goods. It is 6th in Fortune's Most Admired Companies 2010 list.

66. PROFILE… Type -Public (NYSE: PG) Industry- Consumer goods Founded -1837 Headquarters- Cincinnati, Ohio, U.S . Area served Worldwide Key people- Bob McDonald(President) & (CEO) RevenueUS$78.9 billion (2010)[1]

67. CEO AND HEADQUATERS

68. PRODUCTS… Ariel is a brand of laundry detergent/liquid available in numerous forms and scents. Bounty is a brand of paper towel sold in the United States and Canada. Braun is a small-appliances manufacturer specializing in electric shavers, epilators, hair care appliances and blenders. . Crest/Oral B is a brand of toothpaste and teeth whitening products. Dawn/Fairy is a brand of dishwashing detergent. Downy/Lenor is a brand of fabric softener.

69. CONT…. Gain is a brand of laundry detergent, fabric softrners and liquid dish shop. Flash/Mister Clean is a brand of multi-purpose cleaner, and spray sold in the United States and Great Britain.