About service marketing

2. Introduction
• Yatai is a Japanese word for a small food stall.
• Gayaani’s Yatai is a small unorganized business located in suburbs of a small Indian city of
Maharashtra
• Started in 2009.
• Major target segment are
• Students
• employees
• local residents.

3. MONTHLY EXPENDITURE
6000 4500
7000
7200
1000
10000
6500
5000
16000
8000
1200
900
900110040002000
8500
45000
3000
3500
2800 25000
monthly expenses
rent electricity cylinder tea sugar noodles paw Asst wages
poha egg onion chilli cantander tomato chicken paneer
oil milk wheat flour pulses salt transportation

4. WORKING FORMAT
• Taken place on rent.
• Work on all 7 days from 7a.m. to 11a.m.
• Gayani + 2 assistant cook who cook food.
• Major boom period is in evening.

5. CHALLENGES
• Except evening rest hours the restaurant are almost vacant
• Competitors – local mess, restaurants ,vendors
• Inventory management was not good
• Transportation and assitant cost was not properly managed.

6. Problems
• The operation profit is very low.
• Fluctuation of demand
• Employees assistants has not created much impact
• Time management is not upto the mark.
• Limited inventory
• Competition from neighbour's restaurant and mess
• Sales drop on regular basis.
• Expenses are increased

7. MONTHLY REVENUE
5000
9800
20000
10000
18000
80000
10000
20000
5000
10000
noodles egg noodles poha omeletes bhuji paw tea paneer chicken daal roti

8. SOLUTIONS
• Proper inventory management.
• Increase 2 to 3 employees (for transportation and purchase management).
• Proper time management is required.
• Major target on student – maximum revenue is generated.
• Segregate the work among assistants i.e. one for corporate and one for students

9. Thankyou