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A. The new CEO of Six Flags, Selim Bassoul, had a new strategy to increase Six Flag's
profits.
1. What was that new strategy?
2. What assumption did he make about the demand for Six Flags admissions?
3. What assumption did he make about the relationship between Six Flags tickets and tickets to
Disneyland and Cedar Fair?
4. Were his assumptions correct?
5. How could he have insured his strategy would work before the strategy was implemented?
B. If you were hired to replace Selim Bassoul what strategy would you implement?

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