Abbreviated Version of the AboutFace Media Capabilities deck. For more information and examples of work see http://AboutFaceMedia.com.

2. We’ve been telling brand stories since 2007.

3. Authentic stories that engage viewers and humanize the brand.
A Hero.
On a Journey.
Moving Forward.
With a Goal.
Facing Obstacles.
Overcoming Challenges.
Solving Problems.

4. Created by acclaimed documentary directors and editors.

5. A network of skilled filmmakers located throughout the world.
Atlanta • Austin • Berlin • Boston • Chicago • Dallas • Hong Kong • London •
Los Angeles • Madrid • Miami • Milan • Milwaukee • Minneapolis • Mumbai
• New York City • Paris • Philadelphia • Portland • Prague • Rio de Janeiro •
Rome • San Diego • San Francisco • Stockholm • Seattle • Washington DC

6. Stories are more engaging than marketing messages.
% of viewers watching more than :60 seconds.
AboutFace
Benchmark
68% of all viewers of AboutFace videos watch >60s; TubeMogul industry benchmark for marketing videos is 22%.

7. Stories are shared and well liked.
AboutFace videos exceed the YouTube Average for
audience retention over 70% of the viewing time.

8. But going viral is not a predictable plan for success.
PROBLEM:
A century of video is uploaded to Youtube every ten days.

9. Assuring the success of a brand’s web series requires optimization.
SOLUTION:
Wisely deploy, promote and otherwise “optimize” your content.
Content Deploy & Promote
TV Commercial Media Buy
Web Destination SEO, PPC
Video Storytelling VSEO, PPV

10. Optimization allows you to plan and measure.
CPV
Historical cost-per-view at optimization spend levels (including production costs).
$4.00 $3.57
$3.50
$3.00
$2.50
$2.00
$1.50 $1.09
$0.88 $0.76
$1.00 $0.70 $0.66 $0.64 $0.62 $0.61 $0.60
$0.50 CPV
$0.00
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11. HOW WE WORK

12. Planning
First, an Executive Producer is assigned to act
as your “Show Runner” and supervise your
project from end to end.

13. Discovery
Complete Discovery Worksheet
to identify Goals, Audiences,
Potential Stories, Heroes, etc.
Client Approval.

14. Discovery Develop Series Creative
Complete Discovery Worksheet Create Series Overview, outlining
to identify Goals, Audiences, potential content approaches
Potential Stories, Heroes, etc. and strategy.
Client Approval.

15. Discovery Develop Series Creative Project Documentation
Complete Discovery Worksheet Create Series Overview, outlining Deliver Series Brief summarizing
to identify Goals, Audiences, potential content approaches creative and strategy for client
Potential Stories, Heroes, etc. and strategy. approval.
Client Approval. Determine scope and budget.
Generate editorial calendar.

16. Producing
Once a project gets the “green light” it is time to
move into production and editorial.

17. Pre-Production
Call with AF Director, CD,
Production Supervisor, and
talent/“Hero”. Finalize topics
covered and shoot logistics.
Episode Brief created &
approved by client.

18. Pre-Production Filming
Call with AF Director, CD, Director and Assistant on-site
Production Supervisor, and shooting per Episode Brief.
talent/“Hero”. Finalize topics
covered and shoot logistics. Client on-site at their option.
Episode Brief created &
approved by client.

19. Pre-Production Filming Editorial
Call with AF Director, CD, Director and Assistant on-site Rough cuts, internal reviews (7-10
Production Supervisor, and shooting per Episode Brief. days)
talent/“Hero”. Finalize topics
covered and shoot logistics. Client on-site at their option. Preliminary client review &
revisions per Client feedback.
Episode Brief created &
approved by client. Legal Review & final approval.

20. Optimizing
Now it is time to launch your content in
accordance with the editorial calendar and
deployment map.

21. Deploy
Metadata creation.
Deployment Map approval.
‘Go Live’ per Editorial Calendar.

22. Deploy Optimize
Metadata creation. 30-day Youtube promotion of
content per Deployment Map.
Deployment Map approval.
15-Day Report.
‘Go Live’ per Editorial Calendar. Metadata analysis and revisions.

23. Deploy Optimize Measure and Project
Metadata creation. 30-day Youtube promotion of Final Report with Cost-Per-View
content per Deployment Map. and Metadata analysis.
Deployment Map approval.
15-Day Report. Learnings, recommendations and
projections.
‘Go Live’ per Editorial Calendar. Metadata analysis and revisions.

24. “Technology is the campfire around which we tell our stories.”
Laurie Anderson