Organizational publics are identifiable ,homogenous and are important to the organization Financial Publics Media publics Citizen General public Govrnment

1. TYPES OF ORGANISATIONAL
PUBLICS
ABBY ETIQUETTE AND CAREER PURSUIT

2.  A public is any group that has an actual or
potential interest or impact on an organization’s
ability to achieve its objectives.
 They are those groups of people ,internally and
externally with whom the organisation
communicates
 In short, a group of people interested in an
organization is public for that organization.
(Also referred to as stakeholders

3. Characteristics of publics
A public is ...
 Identifiable
 Homogenous
 Important to the organization
 Large enough to matter
 Reachable

4.  A general public is a logical impossibility because it does not refer to a group
of people, as defined above. Instead, speak about populations, but any
identification of publics must be specific.
 A public is a group within a population that has mutual concerns and
consequences vis-a-vis the organization There are seven types of public:
1)Financial Public: They influence the company’s ability to obtain funds. Include
banks, stockholders etc

5. 2) Media Public: They carry news, features and
editorial opinions. Includes newspapers,
magazines, TV and Radio.
3) Government Public: They are government
people. Management must
take government developments into account
and consult them regarding
product safety, truth in advertisements
engaging in unfair practices etc

6. 4)Citizen-action Public: They are consumer and
citizen groups who may question the marketing
management’s decisions such as consumer groups,
environmental groups, minority groups etc.
5)Local Public: They include neighborhood residents
and community organizations.
6)General Public: A company needs to concerned
about the general public’s attitude toward its
products and activities

7. 7)Internal Public: Includes workers, managers,
volunteers and the board of directors.
Linkages
 Linkage is a sociological concept that identifies
a pattern of relationships between an
organization and its publics within
interdependent or interpenetrating systems--
Peter Blau, sociologi

8. Types of Publics (Linkages)
1. Customers - publics who receive the output
of the organization, either directly or indirectly
2. Producers - publics who create the output of
the organization
3. Enablers - publics who establish the climate
and generate support for the organization
4. Limiters - publics who limit the work of the
organization

9.  Examples of publics within each category of
linkages
Customers
 Occasional / Regular
 Loyal
 By age, ethnicity, spending potential, or
other variable
 Current / Potential / Former

10. Producers
 Employees / Volunteers
Veteran / Novice
 Line / Staff
 Management / Non-management
Supervisory / Staff / Maintenance /
 Management / Union
 Families / Retirees
 Investors / Donors
 Current / Potential / Former

11. Enablers
 Community Leaders (government, professional, business,
union, educational, religious, ethnic...)
 Organizations (service, professional, religious, cultural,
political, environmental, activist, etc...)
 Regulators (industry, association, regulatory agencies,
accreditation bodies...)
Professional experts, consultants, analysts
 Government Bodies
Town, city, county, province, international
Elective, appointive
Legislative, executive, judicial
Staff, advisory, committee, department
Diplomatic
 Military / Civilian

12.  Media (local, state, regional, national, international
 Specialized (professional, financial, consumer,
religious, ethnic, trade, advocacy, academic...)
 By availability (genera, limited, restricted)
Print/ Broadcast / Computer
Print (newspaper, magazine, newsletter)
Newspapers (Daily / nondaily; metropolitan /
community)
 Broadcast (television, radio)
Television (broadcast / cable; commercial / public)
 Radio (AM / FM, commercial / public
Computer (news groups, web sites...)

13. Limiters
Competitors
Opponents
Activists