1. Abraham Harrison LLC Case Study–
OLX
June 2011

2. Abraham Harrison LLC: Case Study – OLX
Challenge:
Boost global awareness of OLX and increase the number
of users of the website in the U.S. and internationally.
OLX is an emerging leader in the online classifieds
marketplace relying on innovative and globally-focused
strategies to differentiate itself from other well-
established competitors in the industry. Abraham
Harrison was tasked with using online social media,
including multi-lingual blogger outreach and Twitter
campaigns in addition to press releases and A list
outreach, to help bolster OLX’s reputation and increase
users of the website both in the U.S. and internationally.

3. Abraham Harrison LLC: Case Study – OLX
Strategy/Tactics:
Contribute to an increase in website traffic
through media outreach and multi-lingual
blogger outreach and Twitter campaigns.
Abraham Harrison launched campaigns on
behalf of OLX in English, Spanish,
Portuguese, European Portuguese and
Polish. These campaigns included targeted
blogger outreach, twitter management, press
release writing, and distribution to A-List tech
bloggers.
Abraham Harrison contacted over 6,000 U.S.
and international bloggers distributing a
tailored social media news release that
included videos, explanation of OLX, pictures,
and contact information; all formatted to be
easily copied by bloggers and pasted into
posts.
For Twitter management Abraham Harrison’s
multinational team was able to manage their
various profiles in native tongue to be most
Sample of AHLLC Facebook and Twitter management
effective.

4. Abraham Harrison LLC: Case Study – OLX
Results:
Executed the social media portion of the campaign leading
to the doubling of OLX’s website traffic in one year, from 50
million unique viewers in 2008 to over 100 million in 2009.
Abraham Harrison’s comprehensive social media strategy
has helped contribute to OLX doubling their website traffic in
one year.
The campaign’s social media news releases, press
releases, TechCrunch and other A-List coverage garnered
over 205 million impressions in the US, Mexico, Poland, and
all of Latin America over a 10 month period.
All of these impressions were achieved at a fraction of the
cost that a similarly effective paid-ad campaign would have
cost them.

5. Abraham Harrison LLC: Case Study – OLX
Testimonial:
“It's been a true pleasure working with the team at Abraham
Harrison. They increased the online awareness of OLX far more
than I thought would be possible with English, Spanish and
Portuguese bloggers.”
- Fabrice Grinda, Co-Founder and Co- CEO, OLX

6. Further Questions?
We look forward to speaking with you again soon!
Mark Harrison
CEO Abraham Harrison
www.abrahamharrison.com
mharrison@abrahamharrison.com
+1.202.657.4769