in UCP GRW present by AWE

2. Dedication
We dedicate our project to
Almighty Allah
who gave us the ability to
accomplish this task and to
our respected “Sir Sajjad
Ahmed Sandhu” who has
guided throughout the whole
project and by the grace of
both we have achieved our

3. Group Name
Our group name is
AWESOME
Members
Usman Abdul Quddus(L)
Absar Zia
Sajid Mehmood
Zubair Ahmed
Abu Bakar Javid

4. Executive Summary
USAZ Generator (Pvt.) Limited is the
name of our business. We are going to
import and deal in gasoline, Petrol, and
Diesel generator. During the few past
years this market has become perfectly
competitive market. But still it is
unsaturated market. In this business
profit is possible if our current business
plans as well as future business plans are
well designed. In our current plans we
will try our best to generate profit or at
least Breakeven. But after two or three
years we are hoping to capture the
further market of Punjab including
Sargodha Faisalabad etc .Beside this we
try to motivate the interest of different

5. At the commencement of the
business we are going to capture the
few market of Punjab like Lahore
Gujranwala due to the financial
constraint we are able to capture just
these two market places. But these two
market have great potential to operate
in it.

6. Business Opportunity
Now a days everybody wants a happy
comfortable and peaceful life. There are
many factors that influencing our life
and electricity is one of the major
factor that influence more than anything
else. Without electricity life is static. In
this busy, modern and life of technology
electricity is as important as hot blood
in human veins. In Pakistan the current
and upcoming situation of electricity is
worse than past and there is no single
hope that this problem is going to be
solve in the next ten years. This scenario

7. Mission & Vision statement
 Vision
 Leading business in the sale and purchase of
generator with customer satisfaction.
Customer satisfaction is our prime
responsibility. For customer satisfaction we
have to understand the customer needs and
want and behavior as well.
 Mission
 Durable and long life generator to individual
and organizations.
 Will incorporate TQM in our quality
management process.
 Safe working environment for all employees.
 Professionals would be at strategic level.

8. Description of Business
 Import
 Wholesalers
 Final consumer

9. Target Market
Target market could be;
 Organizations
 Schools and Colleges
 Hospitals
 Individuals

10. Goals, Objective,
Strategy
 Corporate
 Business/competitive
 Functional (Departmental)

11. Welcome to next
Presenter
ABSAR ZIA

12. Product
Product Features;
1) Gasoline(gas generator)
2)Petrol Generator
3)Diesel Generator
4)Cooling Fans (in small generator)
5)Exide Battery
6)Built in gas kit
7)Easily portable
8)Sound proof

13. Product Range
Product
1000 Watt
2000 Watt
2500 Watt
3500 Watt
4500 Watt
7000 Watt
8000 Watt
Above 10 KV to 500 KV Generators(Available
on demand)

14. Pricing
Product Price(Rs.)
1000 Watt 15000
2000 Watt 25000
2500 Watt 30000
3500 Watt 40000
4500 Watt 50000
7000 Watt 75000
8000 Watt 100000
Above 10 KV to 500 On Demand Will Be
KV Generators Available Within 7
Days.

15. SWOT ANALYSIS
Strengths
 Affordable Prices
 Less capital investment as
compare to other Companies.
 Ideally located First time with
unique changes (USP)

16. Weaknesses
 Working in few market due to
lack of capital
 High Start-up costs

17. Opportunity
 Current power shortage
support to increase the sale.
 Can increase prices.
 Going to be necessity
 We can establish more outlets
in commercial areas of big
cities in near future.

18. Threats
 Reduction in load shedding
 If Govt. overcome the problem
of power shortage.
 Threats of new entrance.
 Solar System
 Govt. policy for importer

19. PEST ANALYSIS
 Political
 Society and Pollution
 Economic
 Technology

20. Porter’s Model
 Threat of new entry
 Threat of substitution
 Competition between existing
players
 Bargaining power of
consumers
 Bargaining power of Suppliers

21. Welcome to next
Presenter
ZUBAIR AHMAD

22. Promotions
 Sales promotion
We will promote our sales by using
the following cannons
 Coupons
 Discounts
 Loyalty incentives
Coupons: A coupon is a ticket or
document that can be exchanged for
a financial discount or rebate.

23. Reasons to Use Coupons
 To Increase Number of New
Customers
 To Increase Sales of a Product
 To Reward Current Customers
 To Entice Return of Former
Customers
 To Create An Opportunity to Up-sell a
More Profitable Product
 Highly Measurable Form of Marketing

24. Discount
1) Cash Discount
2) Trade Discount
3) Loyalty Incentive
4) Seasonal discount
5) Employee discount

25. Advertising
Way to Advertising Broadcasting
Print Advertising Advertising
 Newspaper  Television
 Magazines  Radio
 Brochures  Internet
Outdoor Advertising
 Billboards
 Banners
 Exhibition
 Events

26. Welcome to next
Presenter
SAJID MEHMOOD

27. ORGANIZATION
STRUCTURE CHART:
CHAIRM
AN
CEO
GM
V.P V.P V.P
VP. R&D FINAN MARKET V.P HR OPERAT
CE ING ION
AD. M.R SALES
MANAG MANAG MANAG
ER ER ER
MR
EXECU
M.R MR
TIVE
EXECTV EXECTI
(ACCES
IE E
SORIE
EQUIP (MACHI
S OF
MENT NS
GENER
ATOR

28. Top Level of Management
 It consists of board of directors, chief
executive or managing director. The top
management is the ultimate source of
authority and it manages goals and policies for
an enterprise. It devotes more time on
planning and coordinating functions.
 The role of the top management can be
summarized as follows -
◦ Top management lays down the objectives and broad
policies of the enterprise.
◦ It issues necessary instructions for preparation of
department budgets, procedures, schedules etc.
◦ It prepares strategic plans & policies for the
enterprise.
◦ It appoints the executive for middle level i.e.
departmental managers.
◦ It controls & coordinates the activities of all the
departments.

29. Middle Level of Management
 The branch managers and departmental managers
constitute middle level. They are responsible to
the top management for the functioning of their
department. They devote more time to
organizational and directional functions. In small
organization, there is only one layer of middle
level of management but in big enterprises, there
may be senior and junior middle level
management. Their role can be emphasized as -
◦ They execute the plans of the organization in
accordance with the policies and directives of
the top management.
◦ They make plans for the sub-units of the
organization.
◦ They participate in employment & training of
lower level management.
◦ They interpret and explain policies from top
level management to lower level.

30. Lower Level of Management
 Lower level is also known as supervisory /
operative level of management. It consists of
supervisors, foreman, section officers,
superintendent etc. According to R.C. Davis,
“Supervisory management refers to those
executives whose work has to be largely with
personal oversight and direction of operative
employees”. In other words, they are concerned
with direction and controlling function of
management. Their activities include -
◦ Assigning of jobs and tasks to various workers.
◦ They guide and instruct workers for day to day
activities.
◦ They are responsible for the quality as well as
quantity of production.
◦ They are also entrusted with the responsibility
of maintaining good relation in the organization.
◦ They communicate workers problems,
suggestions, and recommendatory appeals etc to
the higher level and higher level goals and

31. FUNCTIONAL DEPARTMENTS
OF THE ORGANIZATION:
STORE DEPARTMENT: Functions:
 1. Purchase of all items indented by user functions like
spares Consumables etc., other than plant and
equipment.
 2. Registration of suppliers and evaluation.
 3. Maintenance of Stores
 .4. Inventory control of stock items
 .5. Co-ordination with finance department for timely
payment to the Suppliers

32. FINANCE DEPARTMENT
Functions:
 To comply with legal and other requirement.
 To provide information for stakeholders about
financial performance
and viability
 To provide managers
with information for
decision-making
 To provide a structure to business activity
based on the careful processing of numerical
data

33. MARKETING DEPARTMENT
Functions:
 The smooth functioning of the marketing, sales and
delivery operation
 Corrective actions on customer complaints
 New initiatives taken for sales maximization of the
company
 Handling relationship with personal, communicating and
reporting to the management.
 Developing sales programs and formulating and designing
sales polices. BUSINESS
EXECTIVE
MARKETING TEAM
HEAD LEADER
MANAGEMEN
T TRAINEE

34. PRODUCTION
DEPARTMENT Functions
 Production and planning Purchasing
Stores Design and technical
supports Works
Production cycle:

35. Welcome to next
Presenter
ABU BAKAR JAVID

36. Human Resource
Management
 Personnel planning
Personnel planning deals with determining the
future needs for personnel according to the
organization’s strategic and operational
demands
“He who fails to plan is planning to fail.”
– Winston Churchill
 Personnel policies
 Personnel policies define the treatment,
rights, obligations, and relations of people in
an organization

37. Job analysis
 Job description
 It tells in brief the nature and type
of job
 Job specification
 is a statement which tells us
minimum acceptable human qualities
which helps to perform a job
 Recruitment

38. THANXXX TO ALL OF
U……
ANY QUESTION?????