This presentation was designed to give an overview of what Funware is and to delivered in IGNITE format on the first ever IGNITE Mobile event on the bus trip from Helsinki to Tampere, where the Mindtrek festival was held (http://www.mindtrek.org/) The presentation is based on Amy Jo Kim’s ”Power to the Players” presentation available at http://www.slideshare.net/amyjokim/power-to-the-players I’m also in Gabe Zichermann’s debt for introducing me to the Funware concept at the Casual Games Conference in Amsterdam in February 2008. Jussi Laakkonen, the author, is the CEO of a stealth social gaming startup Everyplay (http://www.everyplay.com). You can reach the author at http://jussilaakkonen.wordpress.com