Personal Information
Organización/Lugar de trabajo
Amsterdam Area, Netherlands Netherlands
Ocupación
Head of Content at UBM plc
Sector
Advertising / Marketing / PR
Acerca de
Expertise:
Creating compelling content for audiences ranging from consumers to key influencers/stakeholders/experts:
• Executing every step from devising a strategy that works, to identifying the stories that will engage your audience, and writing copy that presses the right buttons;
• Researching user journeys (interviews, case studies) and creating realistic user scenarios in order to identify key touchpoints between content and customers' life cycle;
• Working with information architects/chief design officers/search engine marketers to publish online content that optimizes user experience and search/share while meeting a company's marketing and/or communication goals;
• Developing cont...
Etiquetas
innovation
microbiome
functional foods
sports nutrition
personalised nutrition
open innovation
startups
ingredients
food
nutrition
health
Ver más
Documentos
(1)Recomendaciones
(2)The Content Marketing Imperative
The Content Advisory
•
Hace 10 años
Facebook marketing voor gevorderden
FacebookPro
•
Hace 12 años
Personal Information
Organización/Lugar de trabajo
Amsterdam Area, Netherlands Netherlands
Ocupación
Head of Content at UBM plc
Sector
Advertising / Marketing / PR
Acerca de
Expertise:
Creating compelling content for audiences ranging from consumers to key influencers/stakeholders/experts:
• Executing every step from devising a strategy that works, to identifying the stories that will engage your audience, and writing copy that presses the right buttons;
• Researching user journeys (interviews, case studies) and creating realistic user scenarios in order to identify key touchpoints between content and customers' life cycle;
• Working with information architects/chief design officers/search engine marketers to publish online content that optimizes user experience and search/share while meeting a company's marketing and/or communication goals;
• Developing cont...
Etiquetas
innovation
microbiome
functional foods
sports nutrition
personalised nutrition
open innovation
startups
ingredients
food
nutrition
health
Ver más