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Big Bang Disruption
- 2. HERETODAY.GONETOMORROW
NEW,BETTERANDCHEAPERGOODS AREREINVENTING
PRODUCTANDSERVICELIFECYCLES
• TomTom revenues peak
in 2007 at EU 1.7 billion
• Garmin auto sales peak in
2008 at USD 2.5 billion
• Late 2007: iPhone
(with Google Maps) debuts
• By the end of 2009:
– TomTom’s revenues fall
from peak by 15%
– Garmin auto sales fall from
peak by 20%
• Today, Google Maps has seen
over 1 billion installations
TomTom and Garmin vs Google Maps
0
200
400
600
800
1000
1200
0
500
1000
1500
2000
2500
3000
Jan-04 Oct-06 Jul-09 Apr-12 Dec-14
TomTom, revenues
(EU millions)
Garmin, net sales from
auto (USD millions)
Google Maps, mobile
installs (millions)
REVENUES(INEUANDUSDMILLIONS)
MOBILEINSTALLATIONS(MILLIONS)
Copyright © 2018 Accenture. All rights reserved.
MONTH - YEAR
- 3. HERETODAY.GONETOMORROW
NEW,BETTERANDCHEAPERGOODS AREREINVENTING
PRODUCTANDSERVICELIFECYCLES
• 2003: Netflix reaches
1 million subscribers
• 2004: Blockbuster revenues
peak around USD 6 billion
• 2005: Netflix reaches
3 million subscribers
• 2009: Blockbuster revenues
have fallen from over 30%
from peak; declares
bankruptcy in 2010.
Blockbuster vs Netflix
REVENUES(USDBILLIONS)
$0
$1
$2
$3
$4
$5
$6
$7
$8
$9
$10
1986 1991 1996 2001 2006 2011 2016
Netflix revenue (billions)
Blockbuster revenue (billions)
YEARCopyright © 2018 Accenture. All rights reserved.
- 7. FOURWAYSTOBEBETTERANDCHEAPER
COMPANIES SHOULD SELF-DISRUPT
Source: https://www.forbes.com/sites/bigbangdisruption/2016/03/07/four-reasons-todays-
disruptive-innovations-are-better-and-cheaper-and-what-to-do-about-it/#460d6649ab64
PRICE
DEFLATION
PLATFORM
EXPLOITATION
CROSS-
SUBSIDIZATION
MARGINAL COST
ELIMINATION
Copyright © 2018 Accenture. All rights reserved.
- 11. YOUCAN’TSTOPIT
Copyright © 2018 Accenture. All rights reserved.
UNCONSTRAINED GROWTH
0
20
40
60
80
100
120
140
160
180
200
0 2 4 6 8 10 12 14
ESTIMATEDUSERS(MILLIONS)
YEARS SINCE DEBUT OF FIRST AUTO-GPS OFFERING
Google maps mobile installs
TomTom cumulative unit sales*
Garmin cumulative unit sales
NB: Garmin and TomTom data from available 10k filings
and annual reports. Garmin’s year 0 = 1998 (StreetPilot
debut); TomTom’s year 0 = 2002 (Navigator debut). Both
Garmin and TomTom unit sales are inclusive of all GPS
products. Google data from publicly available news
sources; year 0 = 2007 (debut of Maps for Mobile 2.0)
* TomTom stops reporting unit sales per year after 2009
- 14. Copyright © 2017 Accenture. All rights reserved.
SEVEN HABITS OF HIGHLY
VULNERABLE ENTERPRISES
Consider 3D Printing for example:
Manufacturing can easily move to
appropriate locations to account for
national legislation. This allows
entirelynew and flexible options to
organizeglobal manufacturing and
supply footprintsthat optimize for cost
and complexity.
Copyright © 2018 Accenture. All rights reserved.
- 15. Copyright © 2018 Accenture. All rights reserved.
SEVEN HABITS OF HIGHLY
VULNERABLE ENTERPRISES
- 17. ASK YOURSELF
1
2
4
3
Who are the truth-tellers in this industry?
WHAT IS THE INDUSTRY’S INEVITABLE FUTURE?
How fast can you scale a new business model?
HOW FAST CAN YOUR COMPETITORS SCALE?
What is the real value of your current assets?
WHAT WOULD IT BE IF A BIG BANG DISRUPTOR APPEARS?
Are you ready to repurpose your offerings and capabilities
FOR NEW INDUSTRIES AND MARKETS?
Copyright © 2018 Accenture. All rights reserved.
- 18. Copyright © 2018 Accenture. All rights reserved.
CREATE AN INTELLIGENT
ENTERPRISE
Take Control
of Disruption
Forms of disruption:
• Big Bang
• Compressive
• Digital
Fragmentation
Unlock
Trapped Value
Opportunities:
• Enterprise
• Industry
• Consumer
• Society
Rotate to
the New
Perpetual
change journey:
• Transform
• Grow
• Scale
• Pivot wisely
Master new
organizational
architectures
• Living business
• Industry X.0
• Future workforce
• Digital decoupling
• Cyber-resilient
business
- 21. CONTACTUS
PAULNUNES
Managing Director, Thought Leadership
Accenture Research
paul.f.nunes@accenture.com
LARRY DOWNES
Project Director at The Georgetown Center
for Business and Public Policy
larry@larrydownes.com
Copyright © 2018 Accenture. All rights reserved.
- 22. Accenture Research shapes trends and creates
data-driven insights about the most pressing issues
global organizations face. Combining the power
of innovative research techniques with a deep
understanding of our clients’ industries, our team
of 250 researchers and analysts spans 23 countries
and publishes hundreds of reports, articles and
points of view every year. Our thought-provoking
research—supported by proprietary data and
partnerships with leading organizations such
as MIT and Singularity—guides our innovations and
allows us to transform theories and fresh ideas into
real-world solutions for our clients. Visit us at
www.accenture.com/research
Accenture is a leading global professional services
company, providing a broad range of services and
solutions in strategy, consulting, digital, technology
and operations. Combining unmatched experience
and specialized skills across more than 40 industries
and all business functions—underpinned by the
world’s largest delivery network—Accenture works
at the intersection of business and technology to
help clients improve their performance and create
sustainable value for their stakeholders. With
approximately 425,000 people serving clients
in more than 120 countries, Accenture drives
innovation to improve the way the world works
and lives. Visit us at www.accenture.com
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RESEARCH
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ACCENTURE
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